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Avery Dennison SWOT Analysis

Published by MBA Skool Team in Industrial Products and Chemicals category Last Updated: December 16, 2023Read time:

Here is a detailed SWOT analysis of Avery Dennison covering strengths, weaknesses, opportunities and threats.

Avery Dennison Strengths

  1. Operations in more than 200 manufacturing facilities across 50 countries in the world, with employee strength of more than 40,000.
  2. It ranked on the Fortune 500 list of the world’s largest industrial & service companies
  3. Strong market presence in more than 90 countries involving product sales and distribution networks.
  4. There has been a fair growth in revenues year on year
  5. Strong brand reputation and financial position

Above are the strengths in the SWOT Analysis of Avery Dennison. The strengths of Avery Dennison looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Avery Dennison Weaknesses

  1. Operating cash flows are also weak due to a weak return on equity over the industrial sector.
  2. Products have been priced quite high, as compared to competition’s products, especially in the U.S. market

These were the weaknesses in the Avery Dennison SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Avery Dennison Opportunities

  1. Emerging markets like India and China look promising markets for the company’s products and services.
  2. Strategic acquisitions of Paxar Corporation and mergers with 3M’s office and consumer products’ operations have exposed the company to a wider customer base in other economic zones as well.

Above we covered the opportunities in Avery Dennison SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Avery Dennison Threats

  1. Labor costs are constantly increasing and strikes & shutdowns have become a menace.
  2. Competitors are coming up with better products, with a trend to follow the incessant technological advancement in the sector.
  3. Govt. regulations have created a multitude of risks in the industrial sector which are an added adversary to the company’s growth.

The threats in the SWOT Analysis of Avery Dennison are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Avery Dennison SWOT analysis.

About Avery Dennison

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Avery Dennison Overview
Parent Company

Avery Dennison Corporation


Pressure-sensitive materials


Industrial Products and Chemicals

Tagline/ Slogan

Inspired Brands. Intelligent World.


Strong market presence in pressure-sensitive materials.

Avery Dennison STP

High-end customers looking for innovative and out-of-the-box ideas and solutions for their businesses.

Target Market

Customers in the business of manufacturing polymers, F&B, household products, personal care products, reflective products for automobiles, traffic & highway safety and promotional materials.


A global leader in pressure-sensitive technology and self-adhesive base materials.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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