1. SWOT Analysis
  2. Industrial Products
  3. SKF SWOT Analysis

SKF SWOT Analysis

Published by MBA Skool Team in Industrial Products and Chemicals category Last Updated: December 19, 2023Read time:

Here is a detailed SWOT analysis of SKF covering strengths, weaknesses, opportunities and threats.

SKF Strengths

  1.  Consists of approximately 150 companies worldwide and has clients’ such as General Electric, Rolls – Royce plc, Pratt & Whitney
  2.  It has global certification to IS0 14001 (environmental management system), ISO 50001 (energy management) and OHSAS 18001 (health and safety) standards.
  3. Largest bearing manufacturer in the world and has around 48,600 employees in 140 production and manufacturing sites
  4. It has been listed as amongst the largest public companies in the world according to Forbes Global 2000 ranking
  5. It has 15,000 worldwide distribution locations across 130 countries
  6. It has a positive cash flow with net income of SEK 4.750 billion in 2014
  7. It has an ability to continuously develop new technologies and use them to create products that offer competitive advantage to the customers
  8. Invests heavily in R&D and has 18 technical centres around the world

Above are the strengths in the SWOT Analysis of SKF. The strengths of SKF looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

SKF Weaknesses

  1. Local players who has more cultural and localized knowledge of the region than SKF and have greater accessibility to the customers 
  2. SKF has less global presence in tools and equipments of lubrication where the market is largely fragmented 

These were the weaknesses in the SKF SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

SKF Opportunities

  1. Portfolio diversification through mergers and acquisitions 
  2. Capturing more market share through growing technology and localized knowledge 

Above we covered the opportunities in SKF SWOT Analysis. The opportunities for any brand can include prospects of future growth.

SKF Threats

  1. Fluctuating exchange rate and interest rate risks as due to its global presence the company has to transact in several foreign currencies
  2. Fluctuations in raw material and component cost risk
  3. Industrial disputes due to changing labor laws might impact the efficiency of the workers and SKF’s ability to meet customer demand

The threats in the SWOT Analysis of SKF are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the SKF SWOT analysis.

About SKF

The table below gives the brand overview along with its target market, segmentation, positioning & USP

SKF Overview
Parent Company

Svenska Kullagerfabriken AB (AB SKF)


Industrial Equipment (Bearings, Linear Motion Products, Seals, Lubrication systems, Maintenance products, Condition Monitoring, Grease)


Industrial Products and Chemicals

Tagline/ Slogan

The power of knowledge engineering


Increased focus on developing services and products


Manufacturing companies

Target Market

Industrial, Automotive, Specialty Business


Improve efficiency and reduce energy losses

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to SKF. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin