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Shalimar Paints SWOT Analysis

Published by MBA Skool Team in Industrial Products and Chemicals category Last Updated: January 14, 2024Read time:

Here is a detailed SWOT analysis of Shalimar Paints covering strengths, weaknesses, opportunities and threats.

Shalimar Paints Strengths

  1. Shalimar Paints was first large-scale paint manufacturing unit in South-Asia, hence has vast experience in this industry.
  2. Shalimar Paints offers wide range of decorative products both in interior and exterior categories and it offers paints at all price bands thus catering to customers in all segments.
  3. Introduction of tinting systems at dealer locations has helped customers a wide choice of 9000+ shades.
  4. They are pioneers in industrial paints category as they have association with Pinchin Johnson Co. & International paints.
  5. With products in marine coating, High performance Coating, packaging and General Industrial, they are 3rd largest in the industrial paints category.
  6. Currently 3 manufacturing facilities strategically located at Howrah, Sikandrabad and Nasik which jointly have capacity of 57000 tonnes p.a
  7. Company has good Pan-India presence with well-established Sales & Distribution Network

Above are the strengths in the SWOT Analysis of Shalimar Paints. The strengths of Shalimar Paints looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Shalimar Paints Weaknesses

  1. In spite of having the first mover’s advantage in the paints industry it lags behind Asian Paints, Berger Paints, Akzonobel in many segments.
  2. Customer tastes and perceptions change very fast and products may become obsolete with change in trends, hence production planning and inventory problem.

These were the weaknesses in the Shalimar Paints SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Shalimar Paints Opportunities

  1. Shalimar is introducing a Self-Clean Paint: paint with a new technology that doesn’t allow water to stay on walls, it turns water into tiny balls that roll down the wall taking dirt away.
  2. New Facility at Chennai is under construction stage would increase the capacity by 18,000 tonnes p.a and would cater to South India.
  3. Current Mfg. facilities stands only approx. 1/3rd of the land available, hence there is a great opportunity of expansion if desired.
  4. Continuous R&D provides scope of reduction of VOC and HAP, develop more eco-friendly products which have high potential growth.
  5. Tremendous growth opportunities in Rural India

Above we covered the opportunities in Shalimar Paints SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Shalimar Paints Threats

  1. Stringent Government rules and regulations regarding the quality of products and manufacturing facilities as Environment policies are given more emphasis
  2. Raw material scarcity and volatlility in prices.
  3. Competition from national and international brands as they target India owing to its large market.

The threats in the SWOT Analysis of Shalimar Paints are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Shalimar Paints SWOT analysis.

About Shalimar Paints

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Shalimar Paints Overview
Parent Company

Shalimar Paints Limited


Paint Industry


Industrial Products and Chemicals

Tagline/ Slogan

Zara hatke socho


A strong established national brand with presence across both decorative and industrial paints.

Shalimar Paints STP

Decorative and Industrial segments

Target Market

Institutional and retail customers across all price-bands.


A complete Paint Company offering paints for each segment in each price-bracket.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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