Published in Industrial Products and Chemicals category by MBA Skool Team
Amcor is one of the leading brands in the industrial products and chemicals sector. Amcor SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Amcor:
Nominated and won many awards for innovation in packaging
Diversified portfolio with over 25,000+ people employed in the company
It is a global packaging leader
Strong cash flow and good financial position
It has global operations in more than 40 countries
One of the few companies with good and strong sustainability, safety and CSR activities
Above are the strengths in the SWOT Analysis of Amcor. The strengths of Amcor looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Caught in various controversies relating to pollution
Alleged cartel practices also hurt the brand image of the company
These were the weaknesses in the Amcor SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Growing demand in African market where it does not have much presence
Value creating acquisitions
Acquisition of smaller companies and tie-ups with global players
Above we covered the opportunities in Amcor SWOT Analysis. The opportunities for any brand can include prospects of future growth.
With the growing concern about the impact of PET on environment there can be some limitations put on its use
Major companies could start their own wing of packaging
Scarce raw material
The threats in the SWOT Analysis of Amcor are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Amcor SWOT analysis.
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The table below gives the brand overview along with its target market, segmentation, positioning & USP
It makes packaging solutions using flexibles and rigid plastics packaging
Food, beverage, pharmaceutical, medical, personal, home and personal care products
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