Amcor SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 4380

SWOT analysis of Amcor analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Amcor SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Amcor to benchmark its business & performance as compared to the competitors and industry. Amcor is one of the leading brands in the industrial products and chemicals sector. The table below also lists the top Amcor competitors and elaborates Amcor market segmentation, target group, positioning & Unique Selling Proposition (USP).

Amcor SWOT, Competitors, Marketing STP & Brand analysis Table
Amcor Brand Analysis
Parent Company

Amcor

Category

Packaging

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Innovative packaging

USP

It makes packaging solutions using flexibles and rigid plastics packaging

Amcor STP
Segment

Product companies

Target Group

Food, beverage, pharmaceutical, medical, personal, home and personal care products

Positioning

Responsible packaging

Amcor SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Amcor. Strengths are:

1.  Nominated and won many awards for innovation in packaging
2.  Diversified portfolio with over 25,000+ people employed in the company
3.  It is a global packaging leader
4.  Strong cash flow and good financial position

5.  It has global operations in more than 40 countries

6.  One of the few companies with good and strong sustainability, safety and CSR activities

Weaknesses

Here are the weaknesses in the Amcor SWOT Analysis:

1.  Caught in various controversies relating to pollution

2.  Alleged cartel practices also hurt the brand image of the company

Opportunities

Following are the Opportunities in Amcor SWOT Analysis:

1.  Growing demand in African market where it does not have much presence
2.  Value creating acquisitions
3.  Acquisition of smaller companies and tie-ups with global players

Threats

The threats in the SWOT Analysis of Amcor are as mentioned:

1.  With the growing concern about the impact of PET on environment there can be some limitations put on its use
2.  Major companies could start their own wing of packaging
3.  Scarce raw material

Amcor Competition
Competitors

Below are the top 3 Amcor competitors:

1.  Sealed Air Australia
2.  Pact Group
3.  Visy Industries

The brandguide table above concludes the Amcor SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Amcor. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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