Amcor SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Amcor analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Amcor SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Amcor to benchmark its business & performance as compared to the competitors and industry. As of 2020, Amcor is one of the leading brands in the industrial products and chemicals sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Amcor competitors and includes Amcor target market, segmentation, positioning & Unique Selling Proposition (USP).

Amcor SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Amcor Brand Analysis
Parent Company

Amcor

Category

Packaging

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Innovative packaging

USP

It makes packaging solutions using flexibles and rigid plastics packaging

Amcor STP
Amcor Segmentation

Product companies

Amcor Target Market

Food, beverage, pharmaceutical, medical, personal, home and personal care products

Amcor Positioning

Responsible packaging

Amcor SWOT Analysis
Amcor Strengths

Below are the Strengths in the SWOT Analysis of Amcor:

1.  Nominated and won many awards for innovation in packaging
2.  Diversified portfolio with over 25,000+ people employed in the company
3.  It is a global packaging leader
4.  Strong cash flow and good financial position

5.  It has global operations in more than 40 countries

6.  One of the few companies with good and strong sustainability, safety and CSR activities

Amcor Weaknesses

Here are the weaknesses in the Amcor SWOT Analysis:

1.  Caught in various controversies relating to pollution

2.  Alleged cartel practices also hurt the brand image of the company

Amcor Opportunities

Following are the Opportunities in Amcor SWOT Analysis:

1.  Growing demand in African market where it does not have much presence
2.  Value creating acquisitions
3.  Acquisition of smaller companies and tie-ups with global players

Amcor Threats

The threats in the SWOT Analysis of Amcor are as mentioned:

1.  With the growing concern about the impact of PET on environment there can be some limitations put on its use
2.  Major companies could start their own wing of packaging
3.  Scarce raw material

Amcor Competition
Competitors

Below are the top 3 Amcor competitors:

1.  Sealed Air Australia
2.  Pact Group
3.  Visy Industries


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Amcor. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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