Amcor SWOT Analysis, Competitors & USP
SWOT analysis of Amcor analyses the brand by its strengths, weaknesses, opportunities & threats. In Amcor SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Amcor to benchmark its business & performance as compared to the competitors. Amcor is one of the leading brands in the industrial products and chemicals sector.
The table below lists the Amcor SWOT (Strengths, Weaknesses, Opportunities, Threats), top Amcor competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Amcor Brand Analysis | |
|---|---|
| Parent Company |
Amcor |
| Category |
Packaging |
| Sector | |
| Tagline/ Slogan |
Innovative packaging |
| USP |
It makes packaging solutions using flexibles and rigid plastics packaging |
| Amcor STP | |
| Segment |
Product companies |
| Target Group |
Food, beverage, pharmaceutical, medical, personal, home and personal care products |
| Positioning |
Responsible packaging |
| SWOT Analysis of Amcor | |
| Amcor Strengths |
Below are the Strengths in the SWOT Analysis of Amcor: 1. Nominated and won many awards for innovation in packaging 5. It has global operations in more than 40 countries 6. One of the few companies with good and strong sustainability, safety and CSR activities |
| Amcor Weaknesses |
Here are the weaknesses in the Amcor SWOT Analysis: 1. Caught in various controversies relating to pollution 2. Alleged cartel practices also hurt the brand image of the company |
| Amcor Opportunities |
Following are the Opportunities in Amcor SWOT Analysis: 1. Growing demand in African market where it does not have much presence |
| Amcor Threats |
The threats in the SWOT Analysis of Amcor are as mentioned: 1. With the growing concern about the impact of PET on environment there can be some limitations put on its use |
| Amcor Competition | |
| Amcor Competitors |
Below are the top 3 competitors of Amcor: 1. Sealed Air Australia |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Amcor. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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