Amcor SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 3152

SWOT Analysis of Amcor with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





Industrial Products and Chemicals

Tagline/ Slogan

Innovative packaging


It makes packaging solutions using flexibles and rigid plastics packaging

Amcor STP


Product companies

Target Group

Food, beverage, pharmaceutical, medical, personal, home and personal care products


Responsible packaging

Amcor SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Amcor :

1.  Nominated and won many awards for innovation in packaging
2.  Diversified portfolio with over 25,000+ people employed in the company
3.  It is a global packaging leader
4.  Strong cash flow and good financial position

5.  It has global operations in more than 40 countries

6.  One of the few companies with good and strong sustainability, safety and CSR activities


1.  Caught in various controversies relating to pollution

2.  Alleged cartel practices also hurt the brand image of the company


1.  Growing demand in African market where it does not have much presence
2.  Value creating acquisitions
3.  Acquisition of smaller companies and tie-ups with global players


1.  With the growing concern about the impact of PET on environment there can be some limitations put on its use
2.  Major companies could start their own wing of packaging
3.  Scarce raw material

Amcor Competition


Below are the 3 main Amcor competitors :

1.  Sealed Air Australia
2.  Pact Group
3.  Visy Industries

The brandguide table above concludes the Amcor SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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