Amcor SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Amcor

Packaging

Industrial Products and Chemicals

Innovative packaging

It makes packaging solutions using flexibles and rigid plastics packaging

Product companies

Food, beverage, pharmaceutical, medical, personal, home and personal care products

Responsible packaging

Below are the Strengths in the SWOT Analysis of Amcor:

1.  Nominated and won many awards for innovation in packaging
2.  Diversified portfolio with over 25,000+ people employed in the company
3.  It is a global packaging leader
4.  Strong cash flow and good financial position

5.  It has global operations in more than 40 countries

6.  One of the few companies with good and strong sustainability, safety and CSR activities

Here are the weaknesses in the Amcor SWOT Analysis:

1.  Caught in various controversies relating to pollution

2.  Alleged cartel practices also hurt the brand image of the company

Following are the Opportunities in Amcor SWOT Analysis:

1.  Growing demand in African market where it does not have much presence
2.  Value creating acquisitions
3.  Acquisition of smaller companies and tie-ups with global players

The threats in the SWOT Analysis of Amcor are as mentioned:

1.  With the growing concern about the impact of PET on environment there can be some limitations put on its use
2.  Major companies could start their own wing of packaging
3.  Scarce raw material

Below are the top 3 Amcor competitors:

1.  Sealed Air Australia
2.  Pact Group
3.  Visy Industries