Amcor SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1877

SWOT Analysis of Amcor with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





Industrial Products

Tagline/ Slogan

Innovative packaging


It makes packaging solutions using flexibles and rigid plastics packaging



Product companies

Target Group

Food, beverage, pharmaceutical, medical, personal, home and personal care products


Responsible packaging

SWOT Analysis


1.  Nominated and won many awards for innovation in packaging
2.  Diversified portfolio with over 25,000+ people employed in the company
3.  It is a global packaging leader
4.  Strong cash flow and good financial position

5.  It has global operations in more than 40 countries

6.  One of the few companies with good and strong sustainability, safety and CSR activities


1.  Caught in various controversies relating to pollution

2.  Alleged cartel practices also hurt the brand image of the company


1.  Growing demand in African market where it does not have much presence
2.  Value creating acquisitions
3.  Acquisition of smaller companies and tie-ups with global players


1.  With the growing concern about the impact of PET on environment there can be some limitations put on its use
2.  Major companies could start their own wing of packaging
3.  Scarce raw material



1.  Sealed Air Australia
2.  Pact Group
3.  Visy Industries

The table above concludes the Amcor SWOT analysis along with its marketing and brand parameters.


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