Schindler Holding SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Schindler Holding SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Schindler Holding, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Schindler Holding to benchmark its business & performance as compared to the competitors, and make strategic improvements. Schindler Holding is one of the leading brands in the industrial products and chemicals sector.

The article below lists the Schindler Holding SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Schindler Holding SWOT Analysis:

SWOT Analysis of Schindler Holding

For Schindler Holding, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Schindler Holding Strengths

The strengths of Schindler Holding looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Schindler Holding :

1.  Present across more than 100 countries and employs around 54,000 people 
2.  Employs smart diagnostic techniques and predictive service planning to reduce unexpected downtimes and prevent disruptions 
3.  Has dense service network around the globe 
4.  Has been in business for around 141 years

5. It is the second largest elevator manufacturer and largest escalator manufacturer in the world

6. Use latest  technology engineering, mechanical and microprocessor technology and test the products for efficiency and reliability

7. the products exceed customer expectation and the product is versatile to move anything

Schindler Holding Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Schindler Holding SWOT Analysis:

1. Less diversified product portfolio 
2. Decreasing cash flow 

Schindler Holding Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Schindler Holding SWOT Analysis:

1. Product portfolio diversification through mergers and acquisitions
2. Leveraging technology to provide fast and efficient products 

Schindler Holding Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Schindler Holding are as mentioned:

1. Fast paced technology might make the products obsolete
2. Fluctuating global demand might affect the demand for the company’s products 
3. Fluctuating price of raw material

Schindler Holding Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Schindler Holding:

1. OTIS 
2. ThyssenKrupp

Hence this concludes the Schindler Holding SWOT analysis.

Continue reading more about the brand/company.

About Schindler Holding

Schindler Holding Overview
Parent Company

Schindler Group


Industrial Equipment


Industrial Products and Chemicals

Tagline/ Slogan

We move 1 billion per day


Safety, Comfort, Efficiency and Reliability

Schindler Holding STP

Construction companies

Target Market

Buildings, Residential, Commercial, High Rise Buildings


Creates, drives and ensures urban mobility

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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