Schindler Holding SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 2187

SWOT Analysis of Schindler Holding with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Schindler Holding

Parent Company

Schindler Group


Industrial Equipment


Vertical Transportation (Elevators, Escalators)

Tagline/ Slogan

We move 1 billion per day


Safety, Comfort, Efficiency and Reliability



Construction companies

Target Group

Buildings, Residential, Commercial, High Rise Buildings


Creates, drives and ensures urban mobility

SWOT Analysis


1.  Present across more than 100 countries and employs around 54,000 people 
2.  Employs smart diagnostic techniques and predictive service planning to reduce unexpected downtimes and prevent disruptions 
3.  Has dense service network around the globe 
4.  Has been in business for around 141 years

5. It is the second largest elevator manufacturer and largest escalator manufacturer in the world

6. Use latest  technology engineering, mechanical and microprocessor technology and test the products for efficiency and reliability

7. the products exceed customer expectation and the product is versatile to move anything


1. Less diversified product portfolio 
2. Decreasing cash flow 


1. Product portfolio diversification through mergers and acquisitions
2. Leveraging technology to provide fast and efficient products 


1. Fast paced technology might make the products obsolete
2. Fluctuating global demand might affect the demand for the company’s products 
3. Fluctuating price of raw material



1. OTIS 
2. ThyssenKrupp

The table above concludes the Schindler Holding SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Schindler Holding. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: