Schindler Holding SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Schindler Holding analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Schindler Holding SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Schindler Holding to benchmark its business & performance as compared to the competitors and industry. As of 2020, Schindler Holding is one of the leading brands in the industrial products and chemicals sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Schindler Holding competitors and includes Schindler Holding target market, segmentation, positioning & Unique Selling Proposition (USP).

Schindler Holding SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Schindler Holding Brand Analysis
Parent Company

Schindler Group


Industrial Equipment


Industrial Products and Chemicals

Tagline/ Slogan

We move 1 billion per day


Safety, Comfort, Efficiency and Reliability

Schindler Holding STP
Schindler Holding Segmentation

Construction companies

Schindler Holding Target Market

Buildings, Residential, Commercial, High Rise Buildings

Schindler Holding Positioning

Creates, drives and ensures urban mobility

Schindler Holding SWOT Analysis
Schindler Holding Strengths

Below are the Strengths in the SWOT Analysis of Schindler Holding:

1.  Present across more than 100 countries and employs around 54,000 people 
2.  Employs smart diagnostic techniques and predictive service planning to reduce unexpected downtimes and prevent disruptions 
3.  Has dense service network around the globe 
4.  Has been in business for around 141 years

5. It is the second largest elevator manufacturer and largest escalator manufacturer in the world

6. Use latest  technology engineering, mechanical and microprocessor technology and test the products for efficiency and reliability

7. the products exceed customer expectation and the product is versatile to move anything

Schindler Holding Weaknesses

Here are the weaknesses in the Schindler Holding SWOT Analysis:

1. Less diversified product portfolio 
2. Decreasing cash flow 

Schindler Holding Opportunities

Following are the Opportunities in Schindler Holding SWOT Analysis:

1. Product portfolio diversification through mergers and acquisitions
2. Leveraging technology to provide fast and efficient products 

Schindler Holding Threats

The threats in the SWOT Analysis of Schindler Holding are as mentioned:

1. Fast paced technology might make the products obsolete
2. Fluctuating global demand might affect the demand for the company’s products 
3. Fluctuating price of raw material

Schindler Holding Competition

Below are the top 3 Schindler Holding competitors:

1. OTIS 
2. ThyssenKrupp

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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