Schindler Holding SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 4735

SWOT analysis of Schindler Holding analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Schindler Holding SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Schindler Holding to benchmark its business & performance as compared to the competitors and industry. Schindler Holding is one of the leading brands in the industrial products and chemicals sector. The table below also lists the top Schindler Holding competitors and elaborates Schindler Holding market segmentation, target group, positioning & Unique Selling Proposition (USP).

Schindler Holding SWOT, Competitors, Marketing STP & Brand analysis Table
Schindler Holding Brand Analysis
Parent Company

Schindler Group


Industrial Equipment


Industrial Products and Chemicals

Tagline/ Slogan

We move 1 billion per day


Safety, Comfort, Efficiency and Reliability

Schindler Holding STP

Construction companies

Target Group

Buildings, Residential, Commercial, High Rise Buildings


Creates, drives and ensures urban mobility

Schindler Holding SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Schindler Holding. Strengths are:

1.  Present across more than 100 countries and employs around 54,000 people 
2.  Employs smart diagnostic techniques and predictive service planning to reduce unexpected downtimes and prevent disruptions 
3.  Has dense service network around the globe 
4.  Has been in business for around 141 years

5. It is the second largest elevator manufacturer and largest escalator manufacturer in the world

6. Use latest  technology engineering, mechanical and microprocessor technology and test the products for efficiency and reliability

7. the products exceed customer expectation and the product is versatile to move anything


Here are the weaknesses in the Schindler Holding SWOT Analysis:

1. Less diversified product portfolio 
2. Decreasing cash flow 


Following are the Opportunities in Schindler Holding SWOT Analysis:

1. Product portfolio diversification through mergers and acquisitions
2. Leveraging technology to provide fast and efficient products 


The threats in the SWOT Analysis of Schindler Holding are as mentioned:

1. Fast paced technology might make the products obsolete
2. Fluctuating global demand might affect the demand for the company’s products 
3. Fluctuating price of raw material

Schindler Holding Competition

Below are the top 3 Schindler Holding competitors:

1. OTIS 
2. ThyssenKrupp

The brandguide table above concludes the Schindler Holding SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Schindler Holding. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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