SWOT Analysis of Schindler Holding with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
|
Schindler Holding |
|
|
Parent Company |
Schindler Group |
|
Category |
Industrial Equipment |
|
Sector |
|
|
Tagline/ Slogan |
We move 1 billion per day |
|
USP |
Safety, Comfort, Efficiency and Reliability |
|
Schindler Holding STP |
|
|
Segment |
Construction companies |
|
Target Group |
Buildings, Residential, Commercial, High Rise Buildings |
|
Positioning |
Creates, drives and ensures urban mobility |
|
Schindler Holding SWOT Analysis |
|
|
Strengths |
1. Present across more than 100 countries and employs around 54,000 people 5. It is the second largest elevator manufacturer and largest escalator manufacturer in the world 6. Use latest technology engineering, mechanical and microprocessor technology and test the products for efficiency and reliability 7. the products exceed customer expectation and the product is versatile to move anything |
|
Weaknesses |
1. Less diversified product portfolio |
|
Opportunities |
1. Product portfolio diversification through mergers and acquisitions |
|
Threats |
1. Fast paced technology might make the products obsolete |
|
Schindler Holding Competition |
|
|
Competitors |
1. OTIS |
The brandguide table above concludes the Schindler Holding SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Schindler Holding. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
Search & Explore : BrandGuide
Quizzes!
Related Business Content
Top Companies Lists 2018
All Sections on MBASkool
Write for Us!
