Schindler Holding SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Schindler Holding analyses the brand by its strengths, weaknesses, opportunities & threats. In Schindler Holding SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Schindler Holding to benchmark its business & performance as compared to the competitors. Schindler Holding is one of the leading brands in the industrial products and chemicals sector.

The table below lists the Schindler Holding SWOT (Strengths, Weaknesses, Opportunities, Threats), top Schindler Holding competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Schindler Holding SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Schindler Holding Brand Analysis
Parent Company

Schindler Group


Industrial Equipment


Industrial Products and Chemicals

Tagline/ Slogan

We move 1 billion per day


Safety, Comfort, Efficiency and Reliability

Schindler Holding STP

Construction companies

Target Group

Buildings, Residential, Commercial, High Rise Buildings


Creates, drives and ensures urban mobility

SWOT Analysis of Schindler Holding
Schindler Holding Strengths

Below are the Strengths in the SWOT Analysis of Schindler Holding:

1.  Present across more than 100 countries and employs around 54,000 people 
2.  Employs smart diagnostic techniques and predictive service planning to reduce unexpected downtimes and prevent disruptions 
3.  Has dense service network around the globe 
4.  Has been in business for around 141 years

5. It is the second largest elevator manufacturer and largest escalator manufacturer in the world

6. Use latest  technology engineering, mechanical and microprocessor technology and test the products for efficiency and reliability

7. the products exceed customer expectation and the product is versatile to move anything

Schindler Holding Weaknesses

Here are the weaknesses in the Schindler Holding SWOT Analysis:

1. Less diversified product portfolio 
2. Decreasing cash flow 

Schindler Holding Opportunities

Following are the Opportunities in Schindler Holding SWOT Analysis:

1. Product portfolio diversification through mergers and acquisitions
2. Leveraging technology to provide fast and efficient products 

Schindler Holding Threats

The threats in the SWOT Analysis of Schindler Holding are as mentioned:

1. Fast paced technology might make the products obsolete
2. Fluctuating global demand might affect the demand for the company’s products 
3. Fluctuating price of raw material

Schindler Holding Competition
Schindler Holding Competitors

Below are the top 3 competitors of Schindler Holding:

1. OTIS 
2. ThyssenKrupp

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Schindler Holding. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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