Schindler Holding SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 4735

SWOT analysis of Schindler Holding analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Schindler Holding SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Schindler Holding to benchmark its business & performance as compared to the competitors and industry. Schindler Holding is one of the leading brands in the industrial products and chemicals sector. The table below also lists the top Schindler Holding competitors and elaborates Schindler Holding market segmentation, target group, positioning & Unique Selling Proposition (USP).

Schindler Holding SWOT, Competitors, Marketing STP & Brand analysis Table
Schindler Holding Brand Analysis
Parent Company

Schindler Group
Category

Industrial Equipment
Sector

Industrial Products and Chemicals
Tagline/ Slogan

We move 1 billion per day
USP

Safety, Comfort, Efficiency and Reliability
Schindler Holding STP
Segment

Construction companies
Target Group

Buildings, Residential, Commercial, High Rise Buildings
Positioning

Creates, drives and ensures urban mobility
Schindler Holding SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Schindler Holding. Strengths are:

1.  Present across more than 100 countries and employs around 54,000 people 
2.  Employs smart diagnostic techniques and predictive service planning to reduce unexpected downtimes and prevent disruptions 
3.  Has dense service network around the globe 
4.  Has been in business for around 141 years

5. It is the second largest elevator manufacturer and largest escalator manufacturer in the world

6. Use latest  technology engineering, mechanical and microprocessor technology and test the products for efficiency and reliability

7. the products exceed customer expectation and the product is versatile to move anything
Weaknesses

Here are the weaknesses in the Schindler Holding SWOT Analysis:

1. Less diversified product portfolio 
2. Decreasing cash flow 
Opportunities

Following are the Opportunities in Schindler Holding SWOT Analysis:

1. Product portfolio diversification through mergers and acquisitions
2. Leveraging technology to provide fast and efficient products 
Threats

The threats in the SWOT Analysis of Schindler Holding are as mentioned:

1. Fast paced technology might make the products obsolete
2. Fluctuating global demand might affect the demand for the company’s products 
3. Fluctuating price of raw material
Schindler Holding Competition
Competitors

Below are the top 3 Schindler Holding competitors:

1. OTIS 
2. ThyssenKrupp
3. KONE


The brandguide table above concludes the Schindler Holding SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Schindler Holding. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: