Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of LG Chem analyses the brand by its strengths, weaknesses, opportunities & threats. In LG Chem SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like LG Chem to benchmark its business & performance as compared to the competitors. LG Chem is one of the leading brands in the industrial products and chemicals sector.
The table below lists the LG Chem SWOT (Strengths, Weaknesses, Opportunities, Threats), top LG Chem competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
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SWOT Analysis of LG Chem
LG Chem Strengths
Below are the Strengths in the SWOT Analysis of LG Chem:
1. Steady revenue growth with increasing annual revenue 2. Battery business with an expected growth to 16 trillion KRW(Korean Won). 3. First mover’s advantage for the group for entry into the production of lithium-ion batteries. 4. Tremendous R&D capabilities, which also receives investments up to 16 million KRW.
LG Chem Weaknesses
Here are the weaknesses in the LG Chem SWOT Analysis:
1. Stagnant market share in the sector as better technology & demand drive consumers to turn to competitive players in the market 2. Over dependence on Petrochemicals which accounts for more than 70 % of the Global revenue for the group
LG Chem Opportunities
Following are the Opportunities in LG Chem SWOT Analysis:
1. Entry into the LCD glass sub-slate business which is an upcoming technology, investments of up to 700 billion KRW. 2. Overseas expansions in US, UK and the Middle East have created a wider customer base, attracting increased profits & revenues. 3. Global battery market expected to grow to 50 trillion KRW by 2020, as LG Chem aims to capture market share of the global electric-car battery market.
LG Chem Threats
The threats in the SWOT Analysis of LG Chem are as mentioned:
1. Uncertain global economic trends as rumors of another Global Recession loom over the world, which may result in lesser purchase of technology and increased losses to the business. 2. Stringent laws & regulations regarding Petrochemicals and their trade with increasing competition can result in lesser profits and more unfair trade. 3.Development of electric vehicles such as GM’s Volt, have to increase steadily, otherwise a major chunk of LG Chem’s revenue from the sale of electric batteries will be adversely affected.
LG Chem Competition
LG Chem Competitors
Below are the top 3 competitors of LG Chem:
1.Samsung SDI Co. 2.Sony Corp. 3.Tianjin Lishen Battery Co
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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