LG Chem SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of LG Chem analyses the brand by its strengths, weaknesses, opportunities & threats. In LG Chem SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like LG Chem to benchmark its business & performance as compared to the competitors. LG Chem is one of the leading brands in the industrial products and chemicals sector.

The table below lists the LG Chem SWOT (Strengths, Weaknesses, Opportunities, Threats), top LG Chem competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

LG Chem SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
LG Chem Brand Analysis
Parent Company

LG Corporation

Category

Chemicals & polymers, industrial materials, IT & electronic materials

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Our world best technology helps your business succeed

USP

From quality petrochemicals to advanced IT and electronic materials, we have innovative solutions you won’t find anywhere else.

LG Chem STP
Segment

Businesses looking for growth, performance and innovative solutions.

Target Group

Businesses in the field of petrochemicals, IT and electronics.

Positioning

Solution Partner for businesses to help them succeed in the global marketplace.

SWOT Analysis of LG Chem
LG Chem Strengths

Below are the Strengths in the SWOT Analysis of LG Chem:

1. Steady revenue growth with increasing annual revenue
2. Battery business with an expected growth to 16 trillion KRW(Korean Won).
3. First mover’s advantage for the group for entry into the production of lithium-ion batteries.
4. Tremendous R&D capabilities, which also receives investments up to 16 million KRW.

LG Chem Weaknesses

Here are the weaknesses in the LG Chem SWOT Analysis:

1. Stagnant market share in the sector as better technology & demand drive consumers to turn to competitive players in the market
2. Over dependence on Petrochemicals which accounts for more than 70 % of the Global revenue for the group

LG Chem Opportunities

Following are the Opportunities in LG Chem SWOT Analysis:

1. Entry into the LCD glass sub-slate business which is an upcoming technology, investments of up to 700 billion KRW.
2. Overseas expansions in US, UK and the Middle East have created a wider customer base, attracting increased profits & revenues.
3. Global battery market expected to grow to 50 trillion KRW by 2020, as LG Chem aims to capture market share of the global electric-car battery market.

LG Chem Threats

The threats in the SWOT Analysis of LG Chem are as mentioned:

1. Uncertain global economic trends as rumors of another Global Recession loom over the world, which may result in lesser purchase of technology and increased losses to the business.
2. Stringent laws & regulations regarding Petrochemicals and their trade with increasing competition can result in lesser profits and more unfair trade.
3.Development of electric vehicles such as GM’s Volt, have to increase steadily, otherwise a major chunk of LG Chem’s revenue from the sale of electric batteries will be adversely affected.

LG Chem Competition
LG Chem Competitors

Below are the top 3 competitors of LG Chem:

1.Samsung SDI Co.
2.Sony Corp.
3.Tianjin Lishen Battery Co


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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