SWOT analysis of Syngenta analyses the brand by its strengths, weaknesses, opportunities & threats. In Syngenta SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Syngenta to benchmark its business & performance as compared to the competitors. Syngenta is one of the leading brands in the industrial products and chemicals sector.
The table below lists the Syngenta SWOT (Strengths, Weaknesses, Opportunities, Threats), top Syngenta competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Syngenta Brand Analysis | |
---|---|
Parent Company |
Syngenta AG –Merger of Novartis’ agri-business and Zeneca Agrochemicals (Astra Zeneca’s agri-business division) |
Category |
Agro – chemicals |
Sector | |
Tagline/ Slogan |
Bringing plant potential to life |
USP |
World leader in agribusiness with a focus on meeting future demands, creating sustainable solutions to enable agricultural systems to be conserved and developed. |
Syngenta STP | |
Segment |
Customers/businesses primarily focused on agriculture that demands healthy & premium crops, along with minimal use of resources. |
Target Group |
Growers/farmers dealing with commercial & ornamental crops. |
Positioning |
Syngenta is an agribusiness company involved in the development, manufacture, and marketing of products that are designed to enhance crop yields and food quality. |
SWOT Analysis of Syngenta | |
Syngenta Strengths |
Below are the Strengths in the SWOT Analysis of Syngenta: 1. Broad product base covering crop protection, seeds & seed care and lawn & garden |
Syngenta Weaknesses |
Here are the weaknesses in the Syngenta SWOT Analysis: 1.Increased competition and expansion into highly volatile economies affecting profits |
Syngenta Opportunities |
Following are the Opportunities in Syngenta SWOT Analysis: 1. Product approvals can increase Syngenta’s sales revenues, if the product achieves mass popularity & marketing. 4. There are tremendous opportunities for growth in emerging markets which can fuel an increase in the sales of Diverse Field Crops. |
Syngenta Threats |
The threats in the SWOT Analysis of Syngenta are as mentioned: 1.Environmental regulations pose a great challenge to the acceptance of crop-enhancing products, by economies focused on environmental & health safety. 4. There has been a reduction of subsidies granted by the European Govt. which may lead to greater expenditure on R&D. 5. The practice of delivering products on credit may affect Syngenta’s results, if the customers, especially in developing economies, start defaulting on their debts due to the global economic downturn. |
Syngenta Competition | |
Syngenta Competitors |
Below are the top 3 competitors of Syngenta: 1. Monsanto |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Syngenta. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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