Syngenta SWOT Analysis
Syngenta is one of the leading brands in the industrial products and chemicals sector. Syngenta SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Syngenta:
Quick Glance:
Syngenta Strengths
- Broad product base covering crop protection, seeds & seed care and lawn & garden
- Wide geographic presence in over 90 countries with a workforce of 26,000 employees
- Strong focus on innovative R&D, combining chemical and biological expertise to develop new technologies and drive land productivity
- Strategic acquisitions to dominate the agribusiness sector and stand out as the primary supplier of agro-products and solutions.
Above are the strengths in the SWOT Analysis of Syngenta. The strengths of Syngenta looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Syngenta Weaknesses
- Increased competition and expansion into highly volatile economies affecting profits
- Limited market share due to stiff competition in the sector
These were the weaknesses in the Syngenta SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Syngenta Opportunities
- Product approvals can increase Syngenta’s sales revenues, if the product achieves mass popularity & marketing.
- Complementary agreements involving cross-license technologies, consolidated R&D efforts and termination of costly IP litigations can reinforce Syngenta top-tier market power.
- There is an increasing need for improved agricultural production which forms the core offering of Syngenta.
- There are tremendous opportunities for growth in emerging markets which can fuel an increase in the sales of Diverse Field Crops.
Above we covered the opportunities in Syngenta SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Syngenta Threats
- Environmental regulations pose a great challenge to the acceptance of crop-enhancing products, by economies focused on environmental & health safety.
- There is stiff competition in each segment due to emergence of new products, technologies and increasing customer intelligence.
- Many products are on the verge of expiry of their patents resulting in easier access to generic manufacturers for production of the same.
- There has been a reduction of subsidies granted by the European Govt. which may lead to greater expenditure on R&D.
- The practice of delivering products on credit may affect Syngenta’s results, if the customers, especially in developing economies, start defaulting on their debts due to the global economic downturn.
The threats in the SWOT Analysis of Syngenta are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Syngenta SWOT analysis.
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About Syngenta
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Syngenta Overview | |
|---|---|
| Parent Company |
Syngenta AG –Merger of Novartis’ agri-business and Zeneca Agrochemicals (Astra Zeneca’s agri-business division) |
| Category |
Agro – chemicals |
| Sector | |
| Tagline/ Slogan |
Bringing plant potential to life |
| USP |
World leader in agribusiness with a focus on meeting future demands, creating sustainable solutions to enable agricultural systems to be conserved and developed. |
| Syngenta STP | |
| Segmentation |
Customers/businesses primarily focused on agriculture that demands healthy & premium crops, along with minimal use of resources. |
| Target Market |
Growers/farmers dealing with commercial & ornamental crops. |
| Positioning |
Syngenta is an agribusiness company involved in the development, manufacture, and marketing of products that are designed to enhance crop yields and food quality. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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