Monsanto SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Monsanto analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Monsanto SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Monsanto to benchmark its business & performance as compared to the competitors and industry. As of 2020, Monsanto is one of the leading brands in the industrial products and chemicals sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Monsanto competitors and includes Monsanto target market, segmentation, positioning & Unique Selling Proposition (USP).

Monsanto SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Monsanto Brand Analysis
Parent Company

Monsanto

Category

Agro-chemicals

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Producing more. Conserving more. Improving lives.

USP

World leader in the production of agricultural & vegetable seeds including crop protection chemicals with a commitment towards sustainable agriculture and improving the lives of farmers.

Monsanto STP
Monsanto Segmentation

Businesses/Customers thriving on agriculture for livelihood and income.

Monsanto Target Market

Farmers who are looking for variety in products & services along with high yield and crop safety.

Monsanto Positioning

Monsanto is one of the world’s leading companies focused on sustainable agriculture. We discover and deliver innovative products that support the farmers who feed, fuel and clothe our world.

Monsanto SWOT Analysis
Monsanto Strengths

Below are the Strengths in the SWOT Analysis of Monsanto:

1. Wide customer base spanning the regions of North & South America, Africa, Asia, Australia and Europe.
2. Market Leader in the production of agricultural seeds.
3. Strong R&D capabilities, harnessing the knowledge of biotechnology and genetic engineering in delivering superior seeds.
4. Affordable pricing in view of growing customer demands along with strong customer loyalty.

5. Efficient distribution and supply chain network covering diverse regions.

6. Robust financial growth over the last decade due to increasing demand for innovative solutions and decreasing land available for cultivation.

7. Strong brand portfolio covering corn, soybean, cotton, wheat and a variety of other crops.

8. Strong alliance with BASF, the world’s largest chemical company along with collaboration of their respective R&D departments.

Monsanto Weaknesses


1. Limited market share due to stiff competition in the sector

Monsanto Opportunities

Following are the Opportunities in Monsanto SWOT Analysis:

1.Growth prospects are high for emerging economies especially, in the Asia-Pacific and African regions.
2. Focus on soybean and GM corn seeds, especially in Latin America and India can enhance revenues as these regions are highly agriculture-oriented.
3. A disciplined expenditure plan and strategic acquisitions can increase free cash flows and enable greater bottom-lines.

Monsanto Threats

The threats in the SWOT Analysis of Monsanto are as mentioned:

1. Customer loyalty decreasing due to lawsuits against the company and harmful effects of their products.
2. Increased competition due to accessibility and increased awareness among farmers.
3. Environmental regulations prohibiting use of certain products of the company.

Monsanto Competition
Competitors

Below are the top 3 Monsanto competitors:

1. DuPont
2. Bayer Crop Science AG
3. Syngenta


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Monsanto. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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