Formosa Plastics SWOT Analysis
Formosa Plastics is one of the leading brands in the industrial products and chemicals sector. Formosa Plastics SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Formosa Plastics:
Quick Glance:
Formosa Plastics Strengths
- Wide customer base spanning regions of Mainland China, Hong Kong, Macau, the Americas, Africa, Europe, Oceania, Japan, South Korea and Southeast China.
- Large business division comprising of 3 petrochemical, plastics, rayon, nylon, textiles and engineering division.
- One of Taiwan’s top petrochemical companies and the world’s no. 2 producer of Polyvinyl Chloride (PVC).
Above are the strengths in the SWOT Analysis of Formosa Plastics. The strengths of Formosa Plastics looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Formosa Plastics Weaknesses
- Market reach & network is very low, due to which alternate products are getting sold in the marketplace.
- Limited global presence and lesser international penetration compared to some other big brands
These were the weaknesses in the Formosa Plastics SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Formosa Plastics Opportunities
- Steadily growing Asian markets can be captured by undertaking process de-bottleneck and capacity expansion.
- Can become a steady supplier for downstream operators in the region and work with them to make the products more competitive.
- Distribution centers set-up in order to target the mainland China market.
- Seek strategic alliances to gain access to marketing channels and expand the company’s market domain.
Above we covered the opportunities in Formosa Plastics SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Formosa Plastics Threats
- New technologies emerging in the world for the manufacture of petrochemicals.
- Smaller players with access to Asian markets are creating intense competition for the company’s products.
- Environmental regulations creating losses for the company, which has to look for alternate process for manufacture of its products.
The threats in the SWOT Analysis of Formosa Plastics are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Formosa Plastics SWOT analysis.
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About Formosa Plastics
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Formosa Plastics Overview | |
|---|---|
| Parent Company |
Formosa Plastics Group |
| Category |
Specialty chemicals, Plastics and Petrochemicals |
| Sector | |
| Tagline/ Slogan |
Taiwan’s leading petrochemical manufacturer; You expect more and Formosa delivers |
| USP |
One of the largest manufacturer of PVC in the world & largest manufacturer of petrochemicals in Taiwan |
| Formosa Plastics STP | |
| Segmentation |
Businesses which demand sustainable & good quality products with a high emphasis on saving costs. |
| Target Market |
Businesses in the manufacture of commodities and chemicals like plastics, textiles, etc. |
| Positioning |
Formosa Plastics is principally engaged in the manufacture and sale of plastic materials, textile products and fiber products. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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