Formosa Plastics SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Formosa Plastics analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Formosa Plastics SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Formosa Plastics to benchmark its business & performance as compared to the competitors and industry. As of 2020, Formosa Plastics is one of the leading brands in the industrial products and chemicals sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Formosa Plastics competitors and includes Formosa Plastics target market, segmentation, positioning & Unique Selling Proposition (USP).

Formosa Plastics SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Formosa Plastics Brand Analysis
Parent Company

Formosa Plastics Group

Category

Specialty chemicals, Plastics and Petrochemicals

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Taiwan’s leading petrochemical manufacturer; You expect more and Formosa delivers

USP

One of the largest manufacturer of PVC in the world & largest manufacturer of petrochemicals in Taiwan

Formosa Plastics STP
Formosa Plastics Segmentation

Businesses which demand sustainable & good quality products with a high emphasis on saving costs.

Formosa Plastics Target Market

Businesses in the manufacture of commodities and chemicals like plastics, textiles, etc.

Formosa Plastics Positioning

Formosa Plastics is principally engaged in the manufacture and sale of plastic materials, textile products and fiber products.

Formosa Plastics SWOT Analysis
Formosa Plastics Strengths

Below are the Strengths in the SWOT Analysis of Formosa Plastics:

1. Wide customer base spanning regions of Mainland China, Hong Kong, Macau, the Americas, Africa, Europe, Oceania, Japan, South Korea and Southeast China.
2. Large business division comprising of 3 petrochemical, plastics, rayon, nylon, textiles and engineering division.
3. One of Taiwan’s top petrochemical companies and the world’s no. 2 producer of Polyvinyl Chloride (PVC).

Formosa Plastics Weaknesses

Here are the weaknesses in the Formosa Plastics SWOT Analysis:

1. Market reach & network is very low, due to which alternate products are getting sold in the marketplace.
1. Limited global presence and lesser international penetration compared to some other big brands

Formosa Plastics Opportunities

Following are the Opportunities in Formosa Plastics SWOT Analysis:

1. Steadily growing Asian markets can be captured by undertaking process de-bottleneck and capacity expansion.
2. Can become a steady supplier for downstream operators in the region and work with them to make the products more competitive.
3. Distribution centers set-up in order to target the mainland China market.

4. Seek strategic alliances to gain access to marketing channels and expand the company’s market domain.

Formosa Plastics Threats

The threats in the SWOT Analysis of Formosa Plastics are as mentioned:

1. New technologies emerging in the world for the manufacture of petrochemicals.

2. Smaller players with access to Asian markets are creating intense competition for the company’s products.
3. Environmental regulations creating losses for the company, which has to look for alternate process for manufacture of its products.

Formosa Plastics Competition
Competitors

Below are the top 3 Formosa Plastics competitors:

1. BASF SE
2.Shin-Etsu Chemical Co. Ltd. (Japan)
3.Sinopec Shanghai Petrochemical Co. Ltd.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Formosa Plastics. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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