Ecolab SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Ecolab analyses the brand by its strengths, weaknesses, opportunities & threats. In Ecolab SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ecolab to benchmark its business & performance as compared to the competitors. Ecolab is one of the leading brands in the industrial products and chemicals sector.

The table below lists the Ecolab SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ecolab competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Ecolab SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ecolab Brand Analysis
Parent Company



Eco-friendly services / Cleaning chemicals


Industrial Products and Chemicals

Tagline/ Slogan

Cleaner. Safer. Healthier


World leader in providing eco-solutions for maintenance and improvement of living conditions.

Ecolab STP

Businesses looking to achieve sustainable growth and efficiency in operations along with cleanliness and safety of their environment.

Target Group

Businesses catering to F&B, healthcare, oil & gas and industrial products.


Global leader in water, hygiene and energy technologies and services.

SWOT Analysis of Ecolab
Ecolab Strengths

Below are the Strengths in the SWOT Analysis of Ecolab:

1. Caters to diverse industries ranging from food and beverage processing, food servicing to healthcare, education and lodging.
2. Extensive investments in R&D to provide better services to the customers.
3. Customers’ spread in more than 180 countries across Asia, Europe, America, Africa and Australia.
4. More than 42000 employees in the organization
5. Its product portfolio include cleaning, pest elimination, food safety and infection prevention

Ecolab Weaknesses

Here are the weaknesses in the Ecolab SWOT Analysis:

1. Limited growth profile in the United States’ and European markets.
2. Dependence on mergers and acquisitions for business development and growth

Ecolab Opportunities

Following are the Opportunities in Ecolab SWOT Analysis:

1.Merger with NALCO Holding Company to gain their expertise in creating innovative services for providing clean and safe utilities.
2. There is good forecast for growth of cleaning chemicals in the United States.
3. With increasing demand for commercial vehicles, surface protectants are becoming increasingly popular, which is one of their core offerings for the automobile sector.

Ecolab Threats

The threats in the SWOT Analysis of Ecolab are as mentioned:

1.Innovative products and services from competitors and their strategies are affecting the demand for the company’s solutions.
2. There are several environmental and legal issues that are plaguing the company’s growth, especially in international markets.
3. An increase in raw material prices is also affecting the input costs and resulting in poor Profit & Loss statements.

Ecolab Competition
Ecolab Competitors

Below are the top 3 competitors of Ecolab:

1. Diversey Inc.
2. ISS A/S
3. The ServiceMaster Company.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ecolab. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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