Ecolab SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 4669

SWOT Analysis of Ecolab with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Eco-friendly services / Cleaning chemicals


Industrial Products

Tagline/ Slogan

Cleaner. Safer. Healthier


World leader in providing eco-solutions for maintenance and improvement of living conditions.



Businesses looking to achieve sustainable growth and efficiency in operations along with cleanliness and safety of their environment.

Target Group

Businesses catering to F&B, healthcare, oil & gas and industrial products.


Global leader in water, hygiene and energy technologies and services.

SWOT Analysis


1. Caters to diverse industries ranging from food and beverage processing, food servicing to healthcare, education and lodging.
2. Extensive investments in R&D to provide better services to the customers.
3. Customers’ spread in more than 180 countries across Asia, Europe, America, Africa and Australia.
4. More than 42000 employees in the organization
5. Its product portfolio include cleaning, pest elimination, food safety and infection prevention


1. Limited growth profile in the United States’ and European markets.
2. Dependence on mergers and acquisitions for business development and growth


1.Merger with NALCO Holding Company to gain their expertise in creating innovative services for providing clean and safe utilities.
2. There is good forecast for growth of cleaning chemicals in the United States.
3. With increasing demand for commercial vehicles, surface protectants are becoming increasingly popular, which is one of their core offerings for the automobile sector.


1.Innovative products and services from competitors and their strategies are affecting the demand for the company’s solutions.
2. There are several environmental and legal issues that are plaguing the company’s growth, especially in international markets.
3. An increase in raw material prices is also affecting the input costs and resulting in poor Profit & Loss statements.



1. Diversey Inc.
2. ISS A/S
3. The ServiceMaster Company.

The table above concludes the Ecolab SWOT analysis along with its marketing and brand parameters.


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