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Dulux SWOT Analysis

Published by MBA Skool Team in Industrial Products and Chemicals category Last Updated: May 31, 2023Read time:

Here is a detailed SWOT analysis of Dulux covering strengths, weaknesses, opportunities and threats.

Dulux Strengths

  1. It being a part of Akzonobel which has a huge brand name which would enhance their growth.
  2. Infrastructural and intellectual capital of Akzonobel will help them in R&Ds and innovation to stay at par with competitors in rapidly changing market.
  3. Dulux is one of the biggest brand names in decorative industry
  4. They are quality centric company which has helped them grow and sustain their brands.
  5. They had first mover’s advantage in Dulux velvet touch which had no competition till almost a decade.

Above are the strengths in the SWOT Analysis of Dulux. The strengths of Dulux looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Dulux Weaknesses

  1. In decorative paints Industry Customer tastes and perceptions change very fast and products may become obsolete with change in trends, hence production planning and inventory problem
  2. Limited market share due to presence of other major brands

These were the weaknesses in the Dulux SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Dulux Opportunities

  1. Continuous R&D provides scope of reduction of VOC and HAP; develop more eco-friendly products which have high potential growth.
  2. Tremendous growth opportunities in Rural India if the product is distributed and priced properly.
  3. Real Estate boom needs to be capitalsed.
  4. Consumer involvement is very important; direct involvement and interaction with them will help them gain momentum and leave a lasting impression in the minds of the consumer.

Above we covered the opportunities in Dulux SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Dulux Threats

  1. In decorative paints Industry customer tastes and perceptions change very fast and products may become obsolete with change in trends, hence production planning and inventory problem.
  2. Stringent Government rules and regulations regarding the quality of products and manufacturing facilities as Environment policies are being given more emphasis.
  3. Competition from national and international brands as they target India owing to its large market.
  4. Raw material scarcity and volatility in prices.

The threats in the SWOT Analysis of Dulux are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Dulux SWOT analysis.

About Dulux

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Dulux Overview
Parent Company

Dulux India


Paint Industry


Industrial Products and Chemicals

Tagline/ Slogan

Let’s Colour, Apne rang ko chalkaane do


Leading Brand that offers exceptional combination of product quality and performance with unmatched levels of service and technical support

Dulux STP

Decorative segment

Target Market

Home owners, institution buildings, offices, developing stylish infrastructure


Right luxury-look with great durability and pioneer in washable paint technology

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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