Lubrizol SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 3120

SWOT Analysis of Lubrizol with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Berkshire Hathaway


Specialty chemicals / Lubricant additives


Industrial Products and Chemicals

Tagline/ Slogan

A specialty chemical company


Increased customer benefit focus

Lubrizol STP


Businesses looking to increase the quality and performance of their products with a focus on environment

Target Group

Businesses in the manufacture of specialized chemicals, lubricants petrochemicals.


An essential ingredient in our customer’s success through…

Collaboration. Applied Science. Demonstrated value.

Lubrizol SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Lubrizol :

1. Operates manufacturing facilities in more than 17 countries spanning the American, Asian, Australian and European continents
2. Increased efficiency as a result of large-scale investments in R&D
3. The profitability has seen a tremendous growth due to expansions and renovations of manufacturing facilities
4. Wide customer base in the majority of countries that they operate in with more than 7000 employees
5. It has a base of approximately over more than 1,600 patents


1. A lot of pending cases against violations committed by the company have reduced their reputation in the international market.
2. Liquidity position has considerably weakened due to weakening demand and global recession


1. Emerging economies like India and China can offer tremendous opportunities for the growth of the company’s business
2. Strategic acquisitions of Berkshire Hathaway Inc. have increased their market presence and cash inflows
3. Joint venture facilities in Tianjin and Lanzhou districts of China have established their stronghold in the Chinese economy


1. Environmental rules and regulations pose a threat to the manufacturing processes of the company
2.Raw material prices have been fluctuating in the recent past due to which the revenues are adversely affected
3.Government tariffs have also increased due to global economic downturn

Lubrizol Competition


Below are the 3 main Lubrizol competitors :

1. Monsanto Co
2. Bayer AG
3. Syngenta AG

The brandguide table above concludes the Lubrizol SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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