Avery Dennison SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Avery Dennison analyses the brand by its strengths, weaknesses, opportunities & threats. In Avery Dennison SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Avery Dennison to benchmark its business & performance as compared to the competitors. Avery Dennison is one of the leading brands in the industrial products and chemicals sector.

The table below lists the Avery Dennison SWOT (Strengths, Weaknesses, Opportunities, Threats), top Avery Dennison competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Avery Dennison SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Avery Dennison Brand Analysis
Parent Company

Avery Dennison Corporation


Pressure-sensitive materials


Industrial Products and Chemicals

Tagline/ Slogan

Inspired Brands. Intelligent World.


Strong market presence in pressure-sensitive materials.

Avery Dennison STP

High-end customers looking for innovative and out-of-the-box ideas and solutions for their businesses.

Target Group

Customers in the business of manufacturing polymers, F&B, household products, personal care products, reflective products for automobiles, traffic & highway safety and promotional materials.


A global leader in pressure-sensitive technology and self-adhesive base materials.

SWOT Analysis of Avery Dennison
Avery Dennison Strengths

Below are the Strengths in the SWOT Analysis of Avery Dennison:

1. Operations in more than 200 manufacturing facilities across 50 countries in the world, with employee strength of more than 40,000.
2. It ranked on the Fortune 500 list of the world’s largest industrial & service companies
3. Strong market presence in more than 90 countries involving product sales and distribution networks.
4. There has been a fair growth in revenues year on year
5. Strong brand reputation and financial position

Avery Dennison Weaknesses

Here are the weaknesses in the Avery Dennison SWOT Analysis:

1. Operating cash flows are also weak due to a weak return on equity over the industrial sector.
2. Products have been priced quite high, as compared to competition’s products, especially in the U.S. market

Avery Dennison Opportunities

Following are the Opportunities in Avery Dennison SWOT Analysis:

1. Emerging markets like India and China look promising markets for the company’s products and services.
2. Strategic acquisitions of Paxar Corporation and mergers with 3M’s office and consumer products’ operations have exposed the company to a wider customer base in other economic zones as well.

Avery Dennison Threats

The threats in the SWOT Analysis of Avery Dennison are as mentioned:

1. Labor costs are constantly increasing and strikes & shutdowns have become a menace.
2. Competitors are coming up with better products, with a trend to follow the incessant technological advancement in the sector.
3. Govt. regulations have created a multitude of risks in the industrial sector which are an added adversary to the company’s growth.

Avery Dennison Competition
Avery Dennison Competitors

Below are the top 3 competitors of Avery Dennison:

1. 3M Corp.
2. Bemis Company Inc.
3. Esselte Corp.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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