SWOT analysis of Avery Dennison analyses the brand by its strengths, weaknesses, opportunities & threats. In Avery Dennison SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Avery Dennison to benchmark its business & performance as compared to the competitors. Avery Dennison is one of the leading brands in the industrial products and chemicals sector.
The table below lists the Avery Dennison SWOT (Strengths, Weaknesses, Opportunities, Threats), top Avery Dennison competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Avery Dennison Brand Analysis | |
---|---|
Parent Company |
Avery Dennison Corporation |
Category |
Pressure-sensitive materials |
Sector | |
Tagline/ Slogan |
Inspired Brands. Intelligent World. |
USP |
Strong market presence in pressure-sensitive materials. |
Avery Dennison STP | |
Segment |
High-end customers looking for innovative and out-of-the-box ideas and solutions for their businesses. |
Target Group |
Customers in the business of manufacturing polymers, F&B, household products, personal care products, reflective products for automobiles, traffic & highway safety and promotional materials. |
Positioning |
A global leader in pressure-sensitive technology and self-adhesive base materials. |
SWOT Analysis of Avery Dennison | |
Avery Dennison Strengths |
Below are the Strengths in the SWOT Analysis of Avery Dennison: 1. Operations in more than 200 manufacturing facilities across 50 countries in the world, with employee strength of more than 40,000. |
Avery Dennison Weaknesses |
Here are the weaknesses in the Avery Dennison SWOT Analysis: 1. Operating cash flows are also weak due to a weak return on equity over the industrial sector. |
Avery Dennison Opportunities |
Following are the Opportunities in Avery Dennison SWOT Analysis: 1. Emerging markets like India and China look promising markets for the company’s products and services. |
Avery Dennison Threats |
The threats in the SWOT Analysis of Avery Dennison are as mentioned: 1. Labor costs are constantly increasing and strikes & shutdowns have become a menace. |
Avery Dennison Competition | |
Avery Dennison Competitors |
Below are the top 3 competitors of Avery Dennison: 1. 3M Corp. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Avery Dennison. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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