Avery Dennison SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 5126

SWOT Analysis of Avery Dennison with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Avery Dennison

Parent Company

Avery Dennison Corporation


Pressure-sensitive materials


Industrial Products and Chemicals

Tagline/ Slogan

Inspired Brands. Intelligent World.


Strong market presence in pressure-sensitive materials.

Avery Dennison STP


High-end customers looking for innovative and out-of-the-box ideas and solutions for their businesses.

Target Group

Customers in the business of manufacturing polymers, F&B, household products, personal care products, reflective products for automobiles, traffic & highway safety and promotional materials.


A global leader in pressure-sensitive technology and self-adhesive base materials.

Avery Dennison SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Avery Dennison :

1. Operations in more than 200 manufacturing facilities across 50 countries in the world, with employee strength of more than 40,000.
2. It ranked on the Fortune 500 list of the world’s largest industrial & service companies
3. Strong market presence in more than 90 countries involving product sales and distribution networks.
4. There has been a fair growth in revenues year on year
5. Strong brand reputation and financial position


1. Operating cash flows are also weak due to a weak return on equity over the industrial sector.
2. Products have been priced quite high, as compared to competition’s products, especially in the U.S. market


1. Emerging markets like India and China look promising markets for the company’s products and services.
2. Strategic acquisitions of Paxar Corporation and mergers with 3M’s office and consumer products’ operations have exposed the company to a wider customer base in other economic zones as well.


1. Labor costs are constantly increasing and strikes & shutdowns have become a menace.
2. Competitors are coming up with better products, with a trend to follow the incessant technological advancement in the sector.
3. Govt. regulations have created a multitude of risks in the industrial sector which are an added adversary to the company’s growth.

Avery Dennison Competition


Below are the 3 main Avery Dennison competitors :

1. 3M Corp.
2. Bemis Company Inc.
3. Esselte Corp.

The brandguide table above concludes the Avery Dennison SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Avery Dennison. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: