SWOT analysis of Sika analyses the brand by its strengths, weaknesses, opportunities & threats. In Sika SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Sika to benchmark its business & performance as compared to the competitors. Sika is one of the leading brands in the industrial products and chemicals sector.
The table below lists the Sika SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sika competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Sika | |
Parent Company |
Sika AG |
---|---|
Category |
Specialty chemicals |
Sector | |
Tagline/ Slogan |
Innovation and Consistency |since 1910. |
USP |
Market leader in the construction chemicals sector in the world. |
Sika STP | |
Segment |
Customers looking for high quality and efficient products with a long-term benefit towards their business. |
Target Group |
Customers in the production of construction materials, industrial products and automobiles. |
Positioning |
A globally active specialty chemicals company. |
SWOT Analysis of Sika | |
Sika Strengths |
Below are the Strengths in the SWOT Analysis of Sika: 1. More than 15,000 employees operating in 76 countries across the globe. |
Sika Weaknesses |
Here are the weaknesses in the Sika SWOT Analysis: 1. Over dependence on the construction materials segment has reduced Sika’s ability to expand into the industrial sector across the world. |
Sika Opportunities |
Following are the Opportunities in Sika SWOT Analysis: 1. Focus on emerging markets of Eastern Europe, South America, Middle East and South Asia can increase the company’s growth prospects. |
Sika Threats |
The threats in the SWOT Analysis of Sika are as mentioned: 1. Rapid fluctuations in exchange rates, especially with the Swiss Franc, have resulted in negative sales year-on-year for the company. |
Sika Competition | |
Sika Competitors |
Below are the top 3 competitors of Sika: 1. BASF SE |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sika. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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