Dr. Fixit SWOT Analysis, Competitors & USP

Pidilite Industries Ltd.

Adhesives/Construction chemicals

Industrial Products and Chemicals

Waterproofing solutions; For health construction

Market leader in Construction Chemicals in India.

Customers looking for easy-to-use and efficient products.

Construction workers, plumbers, whitewashing agents, cement industry and households.

Healthy Construction. Redefined.

Below are the Strengths in the SWOT Analysis of Dr. Fixit:

1. Pidilite’s brand image and recall are the biggest advantages for Dr. Fixit’s success.
2. It is the market leader under the construction chemicals category in India.
3. Clients and associates in Middle East, Singapore and Thailand.
4. Advertisements follow the Pidilite trend of humor and appeal to the viewers and customers.

5. Products are very efficient and user-friendly.

6. Market share is expanding in the international markets, with nearly half market share in Middle East.

Here are the weaknesses in the Dr. Fixit SWOT Analysis:

1.Brand awareness is less as compared to Fevicol, especially among construction industry players.
2. Limited of brand extensions and customizations is creating a barrier for increasing sales.

Following are the Opportunities in Dr. Fixit SWOT Analysis:

1. Many BTL activities such as mall shows, gatherings, awareness campaigns for construction workers have benefitted sales.
2. Brand extensions to include other segments of industry can help in creating strong brand recall.

The threats in the SWOT Analysis of Dr. Fixit are as mentioned:

1. Legal issues with patents and rights have been running for some time against the brand.
2. Advertising has taken a backseat and Direct promotions are having stronger effect on consumers.

Below are the top 3 competitors of Dr. Fixit:

1.Pagel R20-80
2.Uspro
3. Acrypol