Dr. Fixit SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Dr. Fixit analyses the brand by its strengths, weaknesses, opportunities & threats. In Dr. Fixit SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dr. Fixit to benchmark its business & performance as compared to the competitors. Dr. Fixit is one of the leading brands in the industrial products and chemicals sector.

The table below lists the Dr. Fixit SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dr. Fixit competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Dr. Fixit SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Dr. Fixit Brand Analysis
Parent Company

Pidilite Industries Ltd.


Adhesives/Construction chemicals


Industrial Products and Chemicals

Tagline/ Slogan

Waterproofing solutions; For health construction


Market leader in Construction Chemicals in India.

Dr. Fixit STP

Customers looking for easy-to-use and efficient products.

Target Group

Construction workers, plumbers, whitewashing agents, cement industry and households.


Healthy Construction. Redefined.

SWOT Analysis of Dr. Fixit
Dr. Fixit Strengths

Below are the Strengths in the SWOT Analysis of Dr. Fixit:

1. Pidilite’s brand image and recall are the biggest advantages for Dr. Fixit’s success.
2. It is the market leader under the construction chemicals category in India.
3. Clients and associates in Middle East, Singapore and Thailand.
4. Advertisements follow the Pidilite trend of humor and appeal to the viewers and customers.

5. Products are very efficient and user-friendly.

6. Market share is expanding in the international markets, with nearly half market share in Middle East.

Dr. Fixit Weaknesses

Here are the weaknesses in the Dr. Fixit SWOT Analysis:

1.Brand awareness is less as compared to Fevicol, especially among construction industry players.
2. Limited of brand extensions and customizations is creating a barrier for increasing sales.

Dr. Fixit Opportunities

Following are the Opportunities in Dr. Fixit SWOT Analysis:

1. Many BTL activities such as mall shows, gatherings, awareness campaigns for construction workers have benefitted sales.
2. Brand extensions to include other segments of industry can help in creating strong brand recall.

Dr. Fixit Threats

The threats in the SWOT Analysis of Dr. Fixit are as mentioned:

1. Legal issues with patents and rights have been running for some time against the brand.
2. Advertising has taken a backseat and Direct promotions are having stronger effect on consumers.

Dr. Fixit Competition
Dr. Fixit Competitors

Below are the top 3 competitors of Dr. Fixit:

1.Pagel R20-80
3. Acrypol

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dr. Fixit. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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