Published in Industrial Products and Chemicals category by MBA Skool Team
Fevicol is one of the leading brands in the industrial products and chemicals sector. Fevicol SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Fevicol:
A very popular and famous brand, Fevicol has been a household name for generations and has become synonymous with anything that sticks or holds items together.
Viral advertising campaigns by O&M have been a trend of Fevicol’s marketing strategies, which have been greatly appreciated by viewers and applauded by advertising agencies & critics. E.g.:- “pakde rehna, chhodna nahi” ads involving, either people hanging from a rope or people clinging to the local trains or even the childrenwho are born with a moustache because their parents used Fevicol to stick theirs.
They boast of a very strong supply and distribution network across India with more than 65,000 dealers and retailers.
Different SKUs and packages account for customer-friendly approach and ease of application.
Market reach is tremendous, with countries like Indonesia, Singapore, Thailand, South Africa, China and Japan also witnessing increase in sales of the brand.
Easily the market leader in India under the adhesives category with majority market share.
Above are the strengths in the SWOT Analysis of Fevicol. The strengths of Fevicol looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
There are not many offers or schemes for carpenters, who are the largest consumers of the brand
Lack of focus towards Middle East, European and American nations to increase market share and sales.
These were the weaknesses in the Fevicol SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
The largest selling white adhesive brand in India.
Customers looking for economic products with quick solutions to their problems.
Wholesalers, retailers, stationery stores, carpenters, housewives, students
The No. 1 white adhesive brand in Asia.
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