POSCO SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 5274

SWOT analysis of POSCO analyses the brand/company with its strengths, weaknesses, opportunities & threats. In POSCO SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like POSCO to benchmark its business & performance as compared to the competitors and industry. POSCO is one of the leading brands in the industrial products and chemicals sector. The table below also lists the top POSCO competitors and elaborates POSCO market segmentation, target group, positioning & Unique Selling Proposition (USP).

POSCO SWOT, Competitors, Marketing STP & Brand analysis Table
POSCO Brand Analysis
Parent Company



Iron & Steel


Industrial Products and Chemicals

Tagline/ Slogan

We move the world in silence


Provides materials and energy most efficiently


Steel, engineering & construction, trading

Target Group

Construction, automotive, transformers, ships industry


World leader in competitiveness in steel manufacturing technology


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of POSCO. Strengths are:

1. Market leading position across the world
2. Strong market presence and excellent operations globally
3. Expertise in E-sales & e-procurement
4. Strong business ethics and work force management

5. Workforce of approx 30,000 people

6. Output of over 35million tonnes of crude steel per annum


Here are the weaknesses in the POSCO SWOT Analysis:

1. Bargaining power of suppliers and buyers

2. Restricted global penetration

3. High dependence on Korea for its operations


Following are the Opportunities in POSCO SWOT Analysis:

1. Strategic partnership with competitors
2. Enforcing strategic sourcing alliance
3. Backward & vertical integration


The threats in the SWOT Analysis of POSCO are as mentioned:

1. Increased competition and Substitute products
2. New entrants in the market
3. Government & Environment regulations

POSCO Competition

Below are the top 4 POSCO competitors:

1. Arcelormittal
2. Nippon steel
3. Boa steel

4. Tata Steel

The brandguide table above concludes the POSCO SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to POSCO. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: