POSCO SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 4568

SWOT Analysis of POSCO with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Iron & Steel


Industrial Products and Chemicals

Tagline/ Slogan

We move the world in silence


Provides materials and energy most efficiently



Steel, engineering & construction, trading

Target Group

Construction, automotive, transformers, ships industry


World leader in competitiveness in steel manufacturing technology



Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of POSCO. Strengths are:

1. Market leading position across the world
2. Strong market presence and excellent operations globally
3. Expertise in E-sales & e-procurement
4. Strong business ethics and work force management

5. Workforce of approx 30,000 people

6. Output of over 35million tonnes of crude steel per annum


Here are the weaknesses of POSCO :

1. Bargaining power of suppliers and buyers

2. Restricted global penetration

3. High dependence on Korea for its operations


Following are the Opportunities of POSCO :

1. Strategic partnership with competitors
2. Enforcing strategic sourcing alliance
3. Backward & vertical integration


The threats of POSCO are as mentioned :

1. Increased competition and Substitute products
2. New entrants in the market
3. Government & Environment regulations

POSCO Competition


Below are the 4 main POSCO competitors :

1. Arcelormittal
2. Nippon steel
3. Boa steel

4. Tata Steel

The brandguide table above concludes the POSCO SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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