SWOT Analysis of POSCO with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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POSCO |
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Parent Company |
POSCO |
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Category |
Iron & Steel |
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Sector |
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Tagline/ Slogan |
We move the world in silence |
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USP |
Provides materials and energy most efficiently |
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POSCO STP |
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Segment |
Steel, engineering & construction, trading |
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Target Group |
Construction, automotive, transformers, ships industry |
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Positioning |
World leader in competitiveness in steel manufacturing technology |
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POSCO SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of POSCO : 1. Market leading position across the world 5. Workforce of approx 30,000 people 6. Output of over 35million tonnes of crude steel per annum |
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Weaknesses |
1. Bargaining power of suppliers and buyers 2. Restricted global penetration 3. High dependence on Korea for its operations |
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Opportunities |
1. Strategic partnership with competitors |
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Threats |
1. Increased competition and Substitute products |
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POSCO Competition |
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Competitors |
Below are the 4 main POSCO competitors : 1. Arcelormittal 4. Tata Steel |
The brandguide table above concludes the POSCO SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to POSCO. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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