Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of POSCO analyses the brand by its strengths, weaknesses, opportunities & threats. In POSCO SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like POSCO to benchmark its business & performance as compared to the competitors. POSCO is one of the leading brands in the industrial products and chemicals sector.
The article below lists the POSCO SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the POSCO SWOT Analysis:
For POSCO, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of POSCO looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of POSCO :
1. Market leading position across the world 2. Strong market presence and excellent operations globally 3. Expertise in E-sales & e-procurement 4. Strong business ethics and work force management
5. Workforce of approx 30,000 people
6. Output of over 35million tonnes of crude steel per annum
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the POSCO SWOT Analysis:
1. Bargaining power of suppliers and buyers
2. Restricted global penetration
3. High dependence on Korea for its operations
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in POSCO SWOT Analysis:
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of POSCO are as mentioned:
1. Increased competition and Substitute products 2. New entrants in the market 3. Government & Environment regulations
There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of POSCO:
Construction, automotive, transformers, ships industry
World leader in competitiveness in steel manufacturing technology
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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