POSCO SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 4568
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SWOT Analysis of POSCO with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

POSCO

Parent Company

POSCO

Category

Iron & Steel

Sector

Industrial Products and Chemicals

Tagline/ Slogan

We move the world in silence

USP

Provides materials and energy most efficiently

POSCO STP

Segment

Steel, engineering & construction, trading

Target Group

Construction, automotive, transformers, ships industry

Positioning

World leader in competitiveness in steel manufacturing technology

POSCO SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of POSCO. Strengths are:

1. Market leading position across the world
2. Strong market presence and excellent operations globally
3. Expertise in E-sales & e-procurement
4. Strong business ethics and work force management

5. Workforce of approx 30,000 people

6. Output of over 35million tonnes of crude steel per annum

Weaknesses

Here are the weaknesses of POSCO :

1. Bargaining power of suppliers and buyers

2. Restricted global penetration

3. High dependence on Korea for its operations

Opportunities

Following are the Opportunities of POSCO :

1. Strategic partnership with competitors
2. Enforcing strategic sourcing alliance
3. Backward & vertical integration

Threats

The threats of POSCO are as mentioned :

1. Increased competition and Substitute products
2. New entrants in the market
3. Government & Environment regulations

POSCO Competition

Competitors

Below are the 4 main POSCO competitors :

1. Arcelormittal
2. Nippon steel
3. Boa steel

4. Tata Steel


The brandguide table above concludes the POSCO SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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