POSCO SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of POSCO analyses the brand/company with its strengths, weaknesses, opportunities & threats. In POSCO SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like POSCO to benchmark its business & performance as compared to the competitors and industry. As of 2020, POSCO is one of the leading brands in the industrial products and chemicals sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top POSCO competitors and includes POSCO target market, segmentation, positioning & Unique Selling Proposition (USP).

POSCO SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
POSCO Brand Analysis
Parent Company



Iron & Steel


Industrial Products and Chemicals

Tagline/ Slogan

We move the world in silence


Provides materials and energy most efficiently

POSCO Segmentation

Steel, engineering & construction, trading

POSCO Target Market

Construction, automotive, transformers, ships industry

POSCO Positioning

World leader in competitiveness in steel manufacturing technology

POSCO Strengths

Below are the Strengths in the SWOT Analysis of POSCO:

1. Market leading position across the world
2. Strong market presence and excellent operations globally
3. Expertise in E-sales & e-procurement
4. Strong business ethics and work force management

5. Workforce of approx 30,000 people

6. Output of over 35million tonnes of crude steel per annum

POSCO Weaknesses

Here are the weaknesses in the POSCO SWOT Analysis:

1. Bargaining power of suppliers and buyers

2. Restricted global penetration

3. High dependence on Korea for its operations

POSCO Opportunities

Following are the Opportunities in POSCO SWOT Analysis:

1. Strategic partnership with competitors
2. Enforcing strategic sourcing alliance
3. Backward & vertical integration

POSCO Threats

The threats in the SWOT Analysis of POSCO are as mentioned:

1. Increased competition and Substitute products
2. New entrants in the market
3. Government & Environment regulations

POSCO Competition

Below are the top 4 POSCO competitors:

1. Arcelormittal
2. Nippon steel
3. Boa steel

4. Tata Steel

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to POSCO. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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