POSCO SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 3210
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SWOT Analysis of POSCO with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

POSCO

Parent Company

POSCO

Category

Iron & Steel

Sector

Industrial products

Tagline/ Slogan

We move the world in silence

USP

Provides materials and energy most efficiently

STP

Segment

Steel, engineering & construction, trading

Target Group

Construction, automotive, transformers, ships industry

Positioning

World leader in competitiveness in steel manufacturing technology

SWOT Analysis

Strengths

1. Market leading position across the world
2. Strong market presence and excellent operations globally
3. Expertise in E-sales & e-procurement
4. Strong business ethics and work force management

5. Workforce of approx 30,000 people

6. Output of over 35million tonnes of crude steel per annum

Weaknesses

1. Bargaining power of suppliers and buyers

2. Restricted global penetration

3. High dependence on Korea for its operations

Opportunities

1. Strategic partnership with competitors
2. Enforcing strategic sourcing alliance
3. Backward & vertical integration

Threats

1. Increased competition and Substitute products
2. New entrants in the market
3. Government & Environment regulations

Competition

Competitors

1. Arcelormittal
2. Nippon steel
3. Boa steel

4. Tata Steel


The table above concludes the POSCO SWOT analysis along with its marketing and brand parameters.

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