SWOT analysis of POSCO analyses the brand/company with its strengths, weaknesses, opportunities & threats. In POSCO SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like POSCO to benchmark its business & performance as compared to the competitors and industry. POSCO is one of the leading brands in the industrial products and chemicals sector. The table below also lists the top POSCO competitors and elaborates POSCO market segmentation, target group, positioning & Unique Selling Proposition (USP).
| POSCO Brand Analysis | |
|---|---|
| Parent Company |
POSCO |
| Category |
Iron & Steel |
| Sector | |
| Tagline/ Slogan |
We move the world in silence |
| USP |
Provides materials and energy most efficiently |
| POSCO STP | |
| Segment |
Steel, engineering & construction, trading |
| Target Group |
Construction, automotive, transformers, ships industry |
| Positioning |
World leader in competitiveness in steel manufacturing technology |
| POSCO SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of POSCO. Strengths are: 1. Market leading position across the world 5. Workforce of approx 30,000 people 6. Output of over 35million tonnes of crude steel per annum |
| Weaknesses |
Here are the weaknesses in the POSCO SWOT Analysis: 1. Bargaining power of suppliers and buyers 2. Restricted global penetration 3. High dependence on Korea for its operations |
| Opportunities |
Following are the Opportunities in POSCO SWOT Analysis: 1. Strategic partnership with competitors |
| Threats |
The threats in the SWOT Analysis of POSCO are as mentioned: 1. Increased competition and Substitute products |
| POSCO Competition | |
| Competitors |
Below are the top 4 POSCO competitors: 1. Arcelormittal 4. Tata Steel |
The brandguide table above concludes the POSCO SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to POSCO. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.
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