POSCO SWOT Analysis, Competitors & USP

POSCO SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of POSCO, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like POSCO to benchmark its business & performance as compared to the competitors, and make strategic improvements. POSCO is one of the leading brands in the industrial products and chemicals sector.

The article below lists the POSCO SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the POSCO SWOT Analysis:

SWOT Analysis of POSCO

For POSCO, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

POSCO Strengths

The strengths of POSCO looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of POSCO :

1. Market leading position across the world
2. Strong market presence and excellent operations globally
3. Expertise in E-sales & e-procurement
4. Strong business ethics and work force management

5. Workforce of approx 30,000 people

6. Output of over 35million tonnes of crude steel per annum

POSCO Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the POSCO SWOT Analysis:

1. Bargaining power of suppliers and buyers

2. Restricted global penetration

3. High dependence on Korea for its operations

POSCO Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in POSCO SWOT Analysis:

1. Strategic partnership with competitors
2. Enforcing strategic sourcing alliance
3. Backward & vertical integration

POSCO Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of POSCO are as mentioned:

1. Increased competition and Substitute products
2. New entrants in the market
3. Government & Environment regulations

POSCO Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of POSCO:

1. Arcelormittal
2. Nippon steel
3. Boa steel

4. Tata Steel

Hence this concludes the POSCO SWOT analysis.

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About POSCO

POSCO Overview
Parent Company	POSCO
Category	Iron & Steel
Sector	Industrial Products and Chemicals
Tagline/ Slogan	We move the world in silence
USP	Provides materials and energy most efficiently
POSCO STP
Segmentation	Steel, engineering & construction, trading
Target Market	Construction, automotive, transformers, ships industry
Positioning	World leader in competitiveness in steel manufacturing technology

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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