POSCO SWOT Analysis, Competitors & USP
SWOT analysis of POSCO analyses the brand by its strengths, weaknesses, opportunities & threats. In POSCO SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like POSCO to benchmark its business & performance as compared to the competitors. POSCO is one of the leading brands in the industrial products and chemicals sector.
The table below lists the POSCO SWOT (Strengths, Weaknesses, Opportunities, Threats), top POSCO competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| POSCO Brand Analysis | |
|---|---|
| Parent Company |
POSCO |
| Category |
Iron & Steel |
| Sector | |
| Tagline/ Slogan |
We move the world in silence |
| USP |
Provides materials and energy most efficiently |
| POSCO STP | |
| Segment |
Steel, engineering & construction, trading |
| Target Group |
Construction, automotive, transformers, ships industry |
| Positioning |
World leader in competitiveness in steel manufacturing technology |
| SWOT Analysis of POSCO | |
| POSCO Strengths |
Below are the Strengths in the SWOT Analysis of POSCO: 1. Market leading position across the world 5. Workforce of approx 30,000 people 6. Output of over 35million tonnes of crude steel per annum |
| POSCO Weaknesses |
Here are the weaknesses in the POSCO SWOT Analysis: 1. Bargaining power of suppliers and buyers 2. Restricted global penetration 3. High dependence on Korea for its operations |
| POSCO Opportunities |
Following are the Opportunities in POSCO SWOT Analysis: 1. Strategic partnership with competitors |
| POSCO Threats |
The threats in the SWOT Analysis of POSCO are as mentioned: 1. Increased competition and Substitute products |
| POSCO Competition | |
| POSCO Competitors |
Below are the top 4 competitors of POSCO: 1. Arcelormittal 4. Tata Steel |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to POSCO. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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