Nippon Steel SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Nippon Steel analyses the brand by its strengths, weaknesses, opportunities & threats. In Nippon Steel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nippon Steel to benchmark its business & performance as compared to the competitors. Nippon Steel is one of the leading brands in the industrial products and chemicals sector.

The table below lists the Nippon Steel SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nippon Steel competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Nippon Steel SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Nippon Steel Brand Analysis
Parent Company

Nippon Steel  Group


Iron & steel


Industrial Products and Chemicals

Tagline/ Slogan

On the leading edge


Supply of valuable & attractive products and ideas

Nippon Steel STP

Steel, engineering & construction, chemicals

Target Group

Electronics, energy, construction, industrial machinery, automobile


World leading steel maker

Developer and leader of world leading technology

SWOT Analysis of Nippon Steel
Nippon Steel Strengths

Below are the Strengths in the SWOT Analysis of Nippon Steel:

1. Best product line up in industry
2. Robust financial growth
3. Highly advanced research and development and Technological competitiveness

4. Employee strength of nearly 60,000 people

5. One of the top 5 producers of steel in the world

6. Merger plans, overseas tie-ups and environmental regulations have enhanced its market position

Nippon Steel Weaknesses

Here are the weaknesses in the Nippon Steel SWOT Analysis:

1. Dependence on Japanese markets and limited global penetration

2. Increasing Raw material prices affected operations

Nippon Steel Opportunities

Following are the Opportunities in Nippon Steel SWOT Analysis:

1. Increase capacity and operations
2. Mergers & Acquisitions in Asia
3. Global tie-ups and alliances to increase global operations

Nippon Steel Threats

The threats in the SWOT Analysis of Nippon Steel are as mentioned:

1. Production of less no. of automobiles
2. Rising costs of coking coal & iron ore
3. Natural disasters and  calamities

Nippon Steel Competition
Nippon Steel Competitors

Below are the top 4 competitors of Nippon Steel:

1. JFE holding
3. Baoshan Iron & Steel Co

4. Arcelor Mittal

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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