Nippon Steel SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 2656

SWOT Analysis of Nippon Steel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nippon Steel

Parent Company

Nippon Steel  Group


Iron & steel


Industrial Products and Chemicals

Tagline/ Slogan

On the leading edge


Supply of valuable & attractive products and ideas

Nippon Steel STP


Steel, engineering & construction, chemicals

Target Group

Electronics, energy, construction, industrial machinery, automobile


World leading steel maker

Developer and leader of world leading technology

Nippon Steel SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nippon Steel :

1. Best product line up in industry
2. Robust financial growth
3. Highly advanced research and development and Technological competitiveness

4. Employee strength of nearly 60,000 people

5. One of the top 5 producers of steel in the world

6. Merger plans, overseas tie-ups and environmental regulations have enhanced its market position


1. Dependence on Japanese markets and limited global penetration

2. Increasing Raw material prices affected operations


1. Increase capacity and operations
2. Mergers & Acquisitions in Asia
3. Global tie-ups and alliances to increase global operations


1. Production of less no. of automobiles
2. Rising costs of coking coal & iron ore
3. Natural disasters and  calamities

Nippon Steel Competition


Below are the 4 main Nippon Steel competitors :

1. JFE holding
3. Baoshan Iron & Steel Co

4. Arcelor Mittal

The brandguide table above concludes the Nippon Steel SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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