Nippon Steel SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Nippon Steel SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Nippon Steel, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nippon Steel to benchmark its business & performance as compared to the competitors, and make strategic improvements. Nippon Steel is one of the leading brands in the industrial products and chemicals sector.

The article below lists the Nippon Steel SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Nippon Steel SWOT Analysis:

SWOT Analysis of Nippon Steel

For Nippon Steel, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Nippon Steel Strengths

The strengths of Nippon Steel looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Nippon Steel :

1. Best product line up in industry
2. Robust financial growth
3. Highly advanced research and development and Technological competitiveness

4. Employee strength of nearly 60,000 people

5. One of the top 5 producers of steel in the world

6. Merger plans, overseas tie-ups and environmental regulations have enhanced its market position

Nippon Steel Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Nippon Steel SWOT Analysis:

1. Dependence on Japanese markets and limited global penetration

2. Increasing Raw material prices affected operations

Nippon Steel Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Nippon Steel SWOT Analysis:

1. Increase capacity and operations
2. Mergers & Acquisitions in Asia
3. Global tie-ups and alliances to increase global operations

Nippon Steel Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Nippon Steel are as mentioned:

1. Production of less no. of automobiles
2. Rising costs of coking coal & iron ore
3. Natural disasters and  calamities

Nippon Steel Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Nippon Steel:

1. JFE holding
3. Baoshan Iron & Steel Co

4. Arcelor Mittal

Hence this concludes the Nippon Steel SWOT analysis.

Continue reading more about the brand/company.

About Nippon Steel

Nippon Steel Overview
Parent Company

Nippon Steel  Group


Iron & steel


Industrial Products and Chemicals

Tagline/ Slogan

On the leading edge


Supply of valuable & attractive products and ideas

Nippon Steel STP

Steel, engineering & construction, chemicals

Target Market

Electronics, energy, construction, industrial machinery, automobile


World leading steel maker

Developer and leader of world leading technology

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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