Nippon Steel SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 2002
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SWOT Analysis of Nippon Steel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nippon Steel

Parent Company

Nippon Steel  Group

Category

Iron & steel

Sector

Industrial products

Tagline/ Slogan

On the leading edge

USP

Supply of valuable & attractive products and ideas

STP

Segment

Steel, engineering & construction, chemicals

Target Group

Electronics, energy, construction, industrial machinery, automobile

Positioning

World leading steel maker

Developer and leader of world leading technology

SWOT Analysis

Strengths

1. Best product line up in industry
2. Robust financial growth
3. Highly advanced research and development and Technological competitiveness

4. Employee strength of nearly 60,000 people

5. One of the top 5 producers of steel in the world

6. Merger plans, overseas tie-ups and environmental regulations have enhanced its market position

Weaknesses

1. Dependence on Japanese markets and limited global penetration

2. Increasing Raw material prices affected operations

Opportunities

1. Increase capacity and operations
2. Mergers & Acquisitions in Asia
3. Global tie-ups and alliances to increase global operations

Threats

1. Production of less no. of automobiles
2. Rising costs of coking coal & iron ore
3. Natural disasters and  calamities

Competition

Competitors

1. JFE holding
2. POSCO
3. Baoshan Iron & Steel Co

4. Arcelor Mittal


The table above concludes the Nippon Steel SWOT analysis along with its marketing and brand parameters.

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