ArcelorMittal SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 8348

SWOT analysis of ArcelorMittal analyses the brand/company with its strengths, weaknesses, opportunities & threats. In ArcelorMittal SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ArcelorMittal to benchmark its business & performance as compared to the competitors and industry. ArcelorMittal is one of the leading brands in the industrial products and chemicals sector. The table below also lists the top ArcelorMittal competitors and elaborates ArcelorMittal market segmentation, target group, positioning & Unique Selling Proposition (USP).

ArcelorMittal SWOT, Competitors, Marketing STP & Brand analysis Table
ArcelorMittal Brand Analysis
Parent Company

ArcelorMittal

Category

Iron & Steel

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Transforming tomorrow

USP

World’s leading steel & mining company

ArcelorMittal STP
Segment

Steel markets

Target Group

Industries including Construction, automotive, house hold appliance and packaging

Positioning

World’s safest steel and mining company

ArcelorMittal SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of ArcelorMittal. Strengths are:

1. Expertise in acquisition & turnaround
2. Security of supply of raw material
3. Strong Research & Development team
4. Worldwide reach to optimize service across the company

5. High quality operations with economies of scale

6. Downstream integration

7. World's largest steel manufacturer with over 260,000 employees

Weaknesses

Here are the weaknesses in the ArcelorMittal SWOT Analysis:

1. Dependence on subsidiary to meet obligations
2. Cost of environmental hazard
3. Issues of debt to equity ratio

Opportunities

Following are the Opportunities in ArcelorMittal SWOT Analysis:

1. Continue investment in mining operations
2. Acquisitions and joint ventures in developing countries like India and China
3. Creating flexibility in operations

Threats

The threats in the SWOT Analysis of ArcelorMittal are as mentioned:

1. Government and environment regulations
2.Cost price squeeze

3. Rising labour cost

4. High competition

ArcelorMittal Competition
Competitors

Below are the top 4 ArcelorMittal competitors:

1. AK Steel Holding Corporation
2. BHP Billiton LTD
3. Baosteel Group Corporation

4. Tata Steel

The brandguide table above concludes the ArcelorMittal SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to ArcelorMittal. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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