ArcelorMittal SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of ArcelorMittal analyses the brand/company with its strengths, weaknesses, opportunities & threats. In ArcelorMittal SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ArcelorMittal to benchmark its business & performance as compared to the competitors and industry. As of 2020, ArcelorMittal is one of the leading brands in the industrial products and chemicals sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top ArcelorMittal competitors and includes ArcelorMittal target market, segmentation, positioning & Unique Selling Proposition (USP).

ArcelorMittal SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
ArcelorMittal Brand Analysis
Parent Company



Iron & Steel


Industrial Products and Chemicals

Tagline/ Slogan

Transforming tomorrow


World’s leading steel & mining company

ArcelorMittal STP
ArcelorMittal Segmentation

Steel markets

ArcelorMittal Target Market

Industries including Construction, automotive, house hold appliance and packaging

ArcelorMittal Positioning

World’s safest steel and mining company

ArcelorMittal SWOT Analysis
ArcelorMittal Strengths

Below are the Strengths in the SWOT Analysis of ArcelorMittal:

1. Expertise in acquisition & turnaround
2. Security of supply of raw material
3. Strong Research & Development team
4. Worldwide reach to optimize service across the company

5. High quality operations with economies of scale

6. Downstream integration

7. World's largest steel manufacturer with over 260,000 employees

ArcelorMittal Weaknesses

Here are the weaknesses in the ArcelorMittal SWOT Analysis:

1. Dependence on subsidiary to meet obligations
2. Cost of environmental hazard
3. Issues of debt to equity ratio

ArcelorMittal Opportunities

Following are the Opportunities in ArcelorMittal SWOT Analysis:

1. Continue investment in mining operations
2. Acquisitions and joint ventures in developing countries like India and China
3. Creating flexibility in operations

ArcelorMittal Threats

The threats in the SWOT Analysis of ArcelorMittal are as mentioned:

1. Government and environment regulations
2.Cost price squeeze

3. Rising labour cost

4. High competition

ArcelorMittal Competition

Below are the top 4 ArcelorMittal competitors:

1. AK Steel Holding Corporation
2. BHP Billiton LTD
3. Baosteel Group Corporation

4. Tata Steel

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to ArcelorMittal. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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