ArcelorMittal SWOT Analysis
ArcelorMittal is one of the leading brands in the industrial products and chemicals sector. ArcelorMittal SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of ArcelorMittal:
Quick Glance:
ArcelorMittal Strengths
- Expertise in acquisition & turnaround
- Security of supply of raw material
- Strong Research & Development team
- Worldwide reach to optimize service across the company
- High quality operations with economies of scale
- Downstream integration
- World's largest steel manufacturer with over 260,000 employees
Above are the strengths in the SWOT Analysis of ArcelorMittal. The strengths of ArcelorMittal looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
ArcelorMittal Weaknesses
- Dependence on subsidiary to meet obligations
- Cost of environmental hazard
- Issues of debt to equity ratio
These were the weaknesses in the ArcelorMittal SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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ArcelorMittal Opportunities
- Continue investment in mining operations
- Acquisitions and joint ventures in developing countries like India and China
- Creating flexibility in operations
Above we covered the opportunities in ArcelorMittal SWOT Analysis. The opportunities for any brand can include prospects of future growth.
ArcelorMittal Threats
- Government and environment regulations
- Cost price squeeze
- Rising labour cost
- High competition
The threats in the SWOT Analysis of ArcelorMittal are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the ArcelorMittal SWOT analysis.
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About ArcelorMittal
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| ArcelorMittal Overview | |
|---|---|
| Parent Company |
ArcelorMittal |
| Category |
Iron & Steel |
| Sector | |
| Tagline/ Slogan |
Transforming tomorrow |
| USP |
World’s leading steel & mining company |
| ArcelorMittal STP | |
| Segmentation |
Steel markets |
| Target Market |
Industries including Construction, automotive, house hold appliance and packaging |
| Positioning |
World’s safest steel and mining company |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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