ArcelorMittal SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 5456

SWOT Analysis of ArcelorMittal with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Iron & Steel


Industrial products

Tagline/ Slogan

Transforming tomorrow


World’s leading steel & mining company



Steel markets

Target Group

Industries including Construction, automotive, house hold appliance and packaging


World’s safest steel and mining company

SWOT Analysis


1. Expertise in acquisition & turnaround
2. Security of supply of raw material
3. Strong Research & Development team
4. Worldwide reach to optimize service across the company

5. High quality operations with economies of scale

6. Downstream integration

7. World's largest steel manufacturer with over 260,000 employees


1. Dependence on subsidiary to meet obligations
2. Cost of environmental hazard
3. Issues of debt to equity ratio


1. Continue investment in mining operations
2. Acquisitions and joint ventures in developing countries like India and China
3. Creating flexibility in operations


1. Government and environment regulations
2.Cost price squeeze

3. Rising labour cost

4. High competition



1. AK Steel Holding Corporation
2. BHP Billiton LTD
3. Baosteel Group Corporation

4. Tata Steel

The table above concludes the ArcelorMittal SWOT analysis along with its marketing and brand parameters.


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