ArcelorMittal SWOT Analysis

ArcelorMittal SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of ArcelorMittal, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

ArcelorMittal is one of the leading brands in the industrial products and chemicals sector. The article below lists the ArcelorMittal SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of ArcelorMittal

For ArcelorMittal, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

ArcelorMittal Strengths

The strengths of ArcelorMittal looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of ArcelorMittal :

1. Expertise in acquisition & turnaround
2. Security of supply of raw material
3. Strong Research & Development team
4. Worldwide reach to optimize service across the company

5. High quality operations with economies of scale

6. Downstream integration

7. World's largest steel manufacturer with over 260,000 employees

ArcelorMittal Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the ArcelorMittal SWOT Analysis:

1. Dependence on subsidiary to meet obligations
2. Cost of environmental hazard
3. Issues of debt to equity ratio

ArcelorMittal Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in ArcelorMittal SWOT Analysis:

1. Continue investment in mining operations
2. Acquisitions and joint ventures in developing countries like India and China
3. Creating flexibility in operations

ArcelorMittal Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of ArcelorMittal are as mentioned:

1. Government and environment regulations
2.Cost price squeeze

3. Rising labour cost

4. High competition

Similar to ArcelorMittal

1. AK Steel Holding Corporation
2. BHP Billiton LTD
3. Baosteel Group Corporation

4. Tata Steel

Hence this concludes the ArcelorMittal SWOT analysis.

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About ArcelorMittal

ArcelorMittal Overview
Parent Company	ArcelorMittal
Category	Iron & Steel
Sector	Industrial Products and Chemicals
Tagline/ Slogan	Transforming tomorrow
USP	World’s leading steel & mining company
ArcelorMittal STP
Segmentation	Steel markets
Target Market	Industries including Construction, automotive, house hold appliance and packaging
Positioning	World’s safest steel and mining company

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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