ArcelorMittal SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 7412
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SWOT Analysis of ArcelorMittal with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ArcelorMittal

Parent Company

ArcelorMittal

Category

Iron & Steel

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Transforming tomorrow

USP

World’s leading steel & mining company

ArcelorMittal STP

Segment

Steel markets

Target Group

Industries including Construction, automotive, house hold appliance and packaging

Positioning

World’s safest steel and mining company

ArcelorMittal SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of ArcelorMittal. Strengths are:

1. Expertise in acquisition & turnaround
2. Security of supply of raw material
3. Strong Research & Development team
4. Worldwide reach to optimize service across the company

5. High quality operations with economies of scale

6. Downstream integration

7. World's largest steel manufacturer with over 260,000 employees

Weaknesses

Here are the weaknesses of ArcelorMittal :

1. Dependence on subsidiary to meet obligations
2. Cost of environmental hazard
3. Issues of debt to equity ratio

Opportunities

Following are the Opportunities of ArcelorMittal :

1. Continue investment in mining operations
2. Acquisitions and joint ventures in developing countries like India and China
3. Creating flexibility in operations

Threats

The threats of ArcelorMittal are as mentioned :

1. Government and environment regulations
2.Cost price squeeze

3. Rising labour cost

4. High competition

ArcelorMittal Competition

Competitors

Below are the 4 main ArcelorMittal competitors :

1. AK Steel Holding Corporation
2. BHP Billiton LTD
3. Baosteel Group Corporation

4. Tata Steel


The brandguide table above concludes the ArcelorMittal SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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