ArcelorMittal SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 7412

SWOT Analysis of ArcelorMittal with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Iron & Steel


Industrial Products and Chemicals

Tagline/ Slogan

Transforming tomorrow


World’s leading steel & mining company

ArcelorMittal STP


Steel markets

Target Group

Industries including Construction, automotive, house hold appliance and packaging


World’s safest steel and mining company

ArcelorMittal SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of ArcelorMittal. Strengths are:

1. Expertise in acquisition & turnaround
2. Security of supply of raw material
3. Strong Research & Development team
4. Worldwide reach to optimize service across the company

5. High quality operations with economies of scale

6. Downstream integration

7. World's largest steel manufacturer with over 260,000 employees


Here are the weaknesses of ArcelorMittal :

1. Dependence on subsidiary to meet obligations
2. Cost of environmental hazard
3. Issues of debt to equity ratio


Following are the Opportunities of ArcelorMittal :

1. Continue investment in mining operations
2. Acquisitions and joint ventures in developing countries like India and China
3. Creating flexibility in operations


The threats of ArcelorMittal are as mentioned :

1. Government and environment regulations
2.Cost price squeeze

3. Rising labour cost

4. High competition

ArcelorMittal Competition


Below are the 4 main ArcelorMittal competitors :

1. AK Steel Holding Corporation
2. BHP Billiton LTD
3. Baosteel Group Corporation

4. Tata Steel

The brandguide table above concludes the ArcelorMittal SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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