ArcelorMittal SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of ArcelorMittal analyses the brand by its strengths, weaknesses, opportunities & threats. In ArcelorMittal SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ArcelorMittal to benchmark its business & performance as compared to the competitors. ArcelorMittal is one of the leading brands in the industrial products and chemicals sector.

The article below lists the ArcelorMittal SWOT (Strengths, Weaknesses, Opportunities, Threats), top ArcelorMittal competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About ArcelorMittal

ArcelorMittal Overview
Parent Company

ArcelorMittal

Category

Iron & Steel

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Transforming tomorrow

USP

World’s leading steel & mining company

ArcelorMittal STP
Segmentation

Steel markets

Target Market

Industries including Construction, automotive, house hold appliance and packaging

Positioning

World’s safest steel and mining company

SWOT Analysis of ArcelorMittal

For ArcelorMittal, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the ArcelorMittal SWOT Analysis:

ArcelorMittal Strengths

The strengths of ArcelorMittal looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of ArcelorMittal :

1. Expertise in acquisition & turnaround
2. Security of supply of raw material
3. Strong Research & Development team
4. Worldwide reach to optimize service across the company

5. High quality operations with economies of scale

6. Downstream integration

7. World's largest steel manufacturer with over 260,000 employees

ArcelorMittal Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the ArcelorMittal SWOT Analysis:

1. Dependence on subsidiary to meet obligations
2. Cost of environmental hazard
3. Issues of debt to equity ratio


ArcelorMittal Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in ArcelorMittal SWOT Analysis:

1. Continue investment in mining operations
2. Acquisitions and joint ventures in developing countries like India and China
3. Creating flexibility in operations


ArcelorMittal Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of ArcelorMittal are as mentioned:

1. Government and environment regulations
2.Cost price squeeze

3. Rising labour cost

4. High competition

ArcelorMittal Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of ArcelorMittal:

1. AK Steel Holding Corporation
2. BHP Billiton LTD
3. Baosteel Group Corporation

4. Tata Steel


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to ArcelorMittal. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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