PPG Industries SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of PPG Industries analyses the brand/company with its strengths, weaknesses, opportunities & threats. In PPG Industries SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like PPG Industries to benchmark its business & performance as compared to the competitors and industry. As of 2020, PPG Industries is one of the leading brands in the industrial products and chemicals sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top PPG Industries competitors and includes PPG Industries target market, segmentation, positioning & Unique Selling Proposition (USP).

PPG Industries SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
PPG Industries Brand Analysis
Parent Company

PPG Industries

Category

Paint Industry

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Bringing innovation to the surface

USP

Using breakthrough technologies to develop products and services that work together to deliver value

PPG Industries STP
PPG Industries Segmentation

Performance Coatings, Industrial Coatings and Architectural Coatings

PPG Industries Target Market

Aerospace, Automobile industry, Marine, Oil and gas, power industries

PPG Industries Positioning

Cutting edge technology in industrial paints segment, high performance coatings.

PPG Industries SWOT Analysis
PPG Industries Strengths

Below are the Strengths in the SWOT Analysis of PPG Industries:

1. PPG Industries is a leader in Coating solution technology as it operates and has manufacturing facilities in more than 60 countries around the globe.
2. They are efficient manufacturers and operate on latest technologies.
3. They are into diverse businesses hence helps them grow better.
4. It has established good JV with national brands in many countries, like its JV with Asian Paints and hence has made a conscious effort to grow in emerging economies

5. Strong brand reputation and consistent financial performance

PPG Industries Weaknesses

Here are the weaknesses in the PPG Industries SWOT Analysis:

1.In decorative paints Industry Customer tastes and perceptions change very fast and products may become obsolete with change in trends, hence production planning and inventory problem

2. Presence of intense competition means stagnation of market share

PPG Industries Opportunities

Following are the Opportunities in PPG Industries SWOT Analysis:

1. Its ability to innovate and do R&D provides them an opportunity in developing eco-friendly products which are seen as products for the future with environmental regulation policies becoming stringent
2. Acquisitions and partnerships with firms in other developing nations can pave pathway for them to enter there.

3. More penetration in emerging economies to increase brand reach and availability

PPG Industries Threats

The threats in the SWOT Analysis of PPG Industries are as mentioned:

1. Volatility in raw material prices
2. Global economy is sluggish especially US is still vulnerable to another recession
3. Stringent Government rules and regulations regarding the quality of products and manufacturing facilities as Environment policies are being given more emphasis.

PPG Industries Competition
Competitors

Below are the top 4 PPG Industries competitors:

1.Akzonobel
2. RPM Inc.
3. Sherwin-Williams

4. Valspar


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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