PPG Industries SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of PPG Industries analyses the brand by its strengths, weaknesses, opportunities & threats. In PPG Industries SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like PPG Industries to benchmark its business & performance as compared to the competitors. PPG Industries is one of the leading brands in the industrial products and chemicals sector.

The table below lists the PPG Industries SWOT (Strengths, Weaknesses, Opportunities, Threats), top PPG Industries competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

PPG Industries SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
PPG Industries Brand Analysis
Parent Company

PPG Industries


Paint Industry


Industrial Products and Chemicals

Tagline/ Slogan

Bringing innovation to the surface


Using breakthrough technologies to develop products and services that work together to deliver value

PPG Industries STP

Performance Coatings, Industrial Coatings and Architectural Coatings

Target Group

Aerospace, Automobile industry, Marine, Oil and gas, power industries


Cutting edge technology in industrial paints segment, high performance coatings.

SWOT Analysis of PPG Industries
PPG Industries Strengths

Below are the Strengths in the SWOT Analysis of PPG Industries:

1. PPG Industries is a leader in Coating solution technology as it operates and has manufacturing facilities in more than 60 countries around the globe.
2. They are efficient manufacturers and operate on latest technologies.
3. They are into diverse businesses hence helps them grow better.
4. It has established good JV with national brands in many countries, like its JV with Asian Paints and hence has made a conscious effort to grow in emerging economies

5. Strong brand reputation and consistent financial performance

PPG Industries Weaknesses

Here are the weaknesses in the PPG Industries SWOT Analysis:

1.In decorative paints Industry Customer tastes and perceptions change very fast and products may become obsolete with change in trends, hence production planning and inventory problem

2. Presence of intense competition means stagnation of market share

PPG Industries Opportunities

Following are the Opportunities in PPG Industries SWOT Analysis:

1. Its ability to innovate and do R&D provides them an opportunity in developing eco-friendly products which are seen as products for the future with environmental regulation policies becoming stringent
2. Acquisitions and partnerships with firms in other developing nations can pave pathway for them to enter there.

3. More penetration in emerging economies to increase brand reach and availability

PPG Industries Threats

The threats in the SWOT Analysis of PPG Industries are as mentioned:

1. Volatility in raw material prices
2. Global economy is sluggish especially US is still vulnerable to another recession
3. Stringent Government rules and regulations regarding the quality of products and manufacturing facilities as Environment policies are being given more emphasis.

PPG Industries Competition
PPG Industries Competitors

Below are the top 4 competitors of PPG Industries:

2. RPM Inc.
3. Sherwin-Williams

4. Valspar

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to PPG Industries. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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