LyondellBasell SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 2001

SWOT Analysis of LyondellBasell with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Diversified Chemicals


Industrial Products

Tagline/ Slogan

Amazing Chemistry ; Fuelling the power to within


Largest polymer suppliers



Plastics, chemicals and fuel requirements

Target Group

Personal care products, fresh food packaging, lightweight plastics, construction materials, automotive components, durable textiles, medical applications and biofuels


Safer, stronger and more affordable products

SWOT Analysis


1. Worlds third largest independent chemical company

2. Expanding polyolefin process capabilities

3. State of art manufacturing facilities

4. Wide product range catering to a huge segment of customers

5. Has a strong workforce of 10,000+ people

6. Emerged a winner after filing bankruptcy, shows the skilled expertise

7. Has over 16000 manufacturing sites in nearly 19 countries


1. Financial flexibility affected by high debt

2. Consistently decreasing profit margins

3. Creditor suit on the company has tarnished the company image


1. Increase in demand for ethylene and propylene

2. Large number of joint ventures increase the capability to improve product portfolio

3. Outsourcing opportunity available can be leveraged to increase profit margin


1. Stringent regulation increases future risk factor

2. Threatening calamities can de stabilize the company such as shut down of plants on the US Gulf Coast, temporary shutdown of the Houston Refinery

3. Threatened by lawsuits due to their past financial flaws




2. ExxonMobil Corporation

3. Mitsubishi Chemical Holdings Corporation

4. Dow Chemical Company

5. Reliance Industries Limited

The table above concludes the LyondellBasell SWOT analysis along with its marketing and brand parameters.


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