Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of LyondellBasell analyses the brand by its strengths, weaknesses, opportunities & threats. In LyondellBasell SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like LyondellBasell to benchmark its business & performance as compared to the competitors. LyondellBasell is one of the leading brands in the industrial products and chemicals sector.
The article below lists the LyondellBasell SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the LyondellBasell SWOT Analysis:
For LyondellBasell, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of LyondellBasell looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of LyondellBasell :
1. Worlds third largest independent chemical company
2. Expanding polyolefin process capabilities
3. State of art manufacturing facilities
4. Wide product range catering to a huge segment of customers
5. Has a strong workforce of 10,000+ people
6. Emerged a winner after filing bankruptcy, shows the skilled expertise
7. Has over 16000 manufacturing sites in nearly 19 countries
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the LyondellBasell SWOT Analysis:
1. Financial flexibility affected by high debt
2. Consistently decreasing profit margins
3. Creditor suit on the company has tarnished the company image
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in LyondellBasell SWOT Analysis:
1. Increase in demand for ethylene and propylene
2. Large number of joint ventures increase the capability to improve product portfolio
3. Outsourcing opportunity available can be leveraged to increase profit margin
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of LyondellBasell are as mentioned:
Personal care products, fresh food packaging, lightweight plastics, construction materials, automotive components, durable textiles, medical applications and biofuels
Safer, stronger and more affordable products
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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