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Lubrizol SWOT Analysis

Published by MBA Skool Team in Industrial Products and Chemicals category Last Updated: October 29, 2023Read time:

Here is a detailed SWOT analysis of Lubrizol covering strengths, weaknesses, opportunities and threats.

Lubrizol Strengths

  1. Operates manufacturing facilities in more than 17 countries spanning the American, Asian, Australian and European continents
  2. Increased efficiency as a result of large-scale investments in R&D
  3. The profitability has seen a tremendous growth due to expansions and renovations of manufacturing facilities
  4. Wide customer base in the majority of countries that they operate in with more than 7000 employees
  5. It has a base of approximately over more than 1,600 patents

Above are the strengths in the SWOT Analysis of Lubrizol. The strengths of Lubrizol looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Lubrizol Weaknesses

  1. A lot of pending cases against violations committed by the company have reduced their reputation in the international market.
  2. Liquidity position has considerably weakened due to weakening demand and global recession

These were the weaknesses in the Lubrizol SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Lubrizol Opportunities

  1. Emerging economies like India and China can offer tremendous opportunities for the growth of the company’s business
  2. Strategic acquisitions of Berkshire Hathaway Inc. have increased their market presence and cash inflows
  3. Joint venture facilities in Tianjin and Lanzhou districts of China have established their stronghold in the Chinese economy

Above we covered the opportunities in Lubrizol SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Lubrizol Threats

  1. Environmental rules and regulations pose a threat to the manufacturing processes of the company
  2. Raw material prices have been fluctuating in the recent past due to which the revenues are adversely affected
  3. Government tariffs have also increased due to global economic downturn

The threats in the SWOT Analysis of Lubrizol are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Lubrizol SWOT analysis.

About Lubrizol

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Lubrizol Overview
Parent Company

Berkshire Hathaway


Specialty chemicals / Lubricant additives


Industrial Products and Chemicals

Tagline/ Slogan

A specialty chemical company


Increased customer benefit focus

Lubrizol STP

Businesses looking to increase the quality and performance of their products with a focus on environment

Target Market

Businesses in the manufacture of specialized chemicals, lubricants petrochemicals.


An essential ingredient in our customer’s success through…

Collaboration. Applied Science. Demonstrated value.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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