SABIC Saudi Basic Industries SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 5240

SWOT Analysis of SABIC Saudi Basic Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SABIC Saudi Basic Industries

Parent Company

Saudi Basic Industries Corporation (SABIC)


Diversified Chemical


Industrial products

Tagline/ Slogan

Sharing Our Futures


World’s 2nd largest diversified chemicals company



Manufacturing companies and industries

Target Group

Consumer good manufactures, Fertilizer manufacturing sector, Automotive, Electronics, Construction, Health care sector and Aircraft manufacturers


Meeting the unmet needs of customers through innovation

SWOT Analysis


1. World's market leaders in the production of polyethylene, polypropylene and other advanced thermoplastics, glycols, methanol and fertilizers.

2. Comprehensive portfolio of chemical products addressing diverse customer base and global presence in 40 countries

3. Significant research and development with 17 dedicated Technology & Innovation facilities across the globe.

4. Strong Customer Value Enhancement policies through customized process-oriented solutions

5. Nearly 40,000 employees form a part of the workforce

6. Strong backing by the Saudi govt makes it a strong player


1. Dumping allegations by countries like India, Turkey hamper brand image

2. Turbulent relationship with subsidiaries on Sublicensing overcharging issues

3. Weak supply chain than can affect the efficiency of SABICs network


1. Joint Ventures can help in increasing capacity and meeting demands effectively

2. Leveraging on strong innovation and technological capabilities to improve product portfolio

3. Demand for sustainable innovation in fertilizer business


1. Environmental liabilities could result in substantial costs and increased potential liabilities

2. Political instability in the Middle East might disrupt operations

3. Intense competition in petrochemical field affecting profitability



1.Reliance Industries Limited

2.Mitsubishi Chemical

3.Lyondell Basell Industries AF S.C.A.

4.Formosa Petrochemical Corporation

5.Braskem SA

The table above concludes the SABIC Saudi Basic Industries SWOT analysis along with its marketing and brand parameters.


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