Celanese Corporation SWOT Analysis, Competitors & USP
SWOT analysis of Celanese Corporation analyses the brand by its strengths, weaknesses, opportunities & threats. In Celanese Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Celanese Corporation to benchmark its business & performance as compared to the competitors. Celanese Corporation is one of the leading brands in the industrial products and chemicals sector.
The table below lists the Celanese Corporation SWOT (Strengths, Weaknesses, Opportunities, Threats), top Celanese Corporation competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Celanese Corporation Brand Analysis | |
|---|---|
| Parent Company |
American Cellulose & Chemical Manufacturing Company |
| Category |
Diversified chemical company |
| Sector | |
| Tagline/ Slogan |
We all have a hand in it |
| USP |
Customer specialties and Industrial specialties |
| Celanese Corporation STP | |
| Segment |
Processing of chemical raw materials such as methanol, carbon monoxide and ethylene, and natural products |
| Target Group |
Advanced engineered materials, consumer specialties, industrial specialties and acetyl intermediates |
| Positioning |
Offering wide variety of product in specialty segment |
| SWOT Analysis of Celanese Corporation | |
| Celanese Corporation Strengths |
Below are the Strengths in the SWOT Analysis of Celanese Corporation: 1. Improving profit margin irrespective of the economic fluctuation 5. 7500+ employees are a part of its workforce |
| Celanese Corporation Weaknesses |
Here are the weaknesses in the Celanese Corporation SWOT Analysis: 1. Lawsuit against Celanese for the alleged exposure of the workers to asbestos and other harmful materials |
| Celanese Corporation Opportunities |
Following are the Opportunities in Celanese Corporation SWOT Analysis: 1. The company's emulsions products are used in variety of applications including paints and coatings, adhesives, building and construction, glass fiber, textiles and paper offering scope of extensive expansion |
| Celanese Corporation Threats |
The threats in the SWOT Analysis of Celanese Corporation are as mentioned: 1. Stringent norms affect the effective functioning of the company |
| Celanese Corporation Competition | |
| Celanese Corporation Competitors |
Below are the top 6 competitors of Celanese Corporation: 1. Asahi Kasei Corporation 2. BASF AG 3. Chevron Phillips Chemical Company LLC 4. DSM N.V. 5. Lanxess AG 6. Teijin Limited |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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