Lanxess SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Lanxess analyses the brand by its strengths, weaknesses, opportunities & threats. In Lanxess SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lanxess to benchmark its business & performance as compared to the competitors. Lanxess is one of the leading brands in the industrial products and chemicals sector.

The table below lists the Lanxess SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lanxess competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Lanxess SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Lanxess Brand Analysis
Parent Company

Laxness

Category

Diversified chemicals

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Energizing Chemistry

USP

Custom made specialty chemicals

Lanxess STP
Segment

Plastics, rubber, specialty chemicals and intermediates

Target Group

Functional chemicals, inorganic pigments, liquid purification technologies (LPT), leather, material protection products (MPP), Rhein Chemie, and rubber chemicals (RUC)

Positioning

Leading specialty chemicals company

SWOT Analysis of Lanxess
Lanxess Strengths

Below are the Strengths in the SWOT Analysis of Lanxess:

1. The company operates in Europe, Middle East, and Africa (EMEA), North America, Latin America and Asia Pacific

2. The company is also engaged in custom synthesis and manufacturing services for small molecules and serves the needs of customers in the pharmaceutical, agriculture and specialty chemical industries.

3. Wide portfolio of products that caters to a wide customer base

4. Due to location at various geographic location, risk associated with geographic concentration is eliminated

5. It has speciality in rubber, plastics and other chemicals

6. Nearly 17000 people are employed by the company

Lanxess Weaknesses

Here are the weaknesses in the Lanxess SWOT Analysis:

1. Lanxess shut its Belgium butyl rubber, Texas EPDM plants owing to the weak market demand

2. Declining company financial position due to the economic turbulence

3. Antitrust proceedings against the company may increase its legal cost

Lanxess Opportunities

Following are the Opportunities in Lanxess SWOT Analysis:

1. Increasing focus on 'green tire' production

2. Acquisitions likely to strengthen the company's product portfolio

3. EPDM plant in China likely to help the company enhance its services

Lanxess Threats

The threats in the SWOT Analysis of Lanxess are as mentioned:

1. Huge weakening in demand forecasted for the rubber industry targeted by Lanxess

2. Volatile raw material prices

3. Risks associated with conducting business in foreign countries

Lanxess Competition
Lanxess Competitors

Below are the top 3 competitors of Lanxess:

1. Arkema SA

2. Mitsubishi Chemical Holdings Corporation

3. Teijin Limited


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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