Published in Industrial Products and Chemicals category by MBA Skool Team
Lanxess is one of the leading brands in the industrial products and chemicals sector. Lanxess SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Lanxess:
The company operates in Europe, Middle East, and Africa (EMEA), North America, Latin America and Asia Pacific
The company is also engaged in custom synthesis and manufacturing services for small molecules and serves the needs of customers in the pharmaceutical, agriculture and specialty chemical industries.
Wide portfolio of products that caters to a wide customer base
Due to location at various geographic location, risk associated with geographic concentration is eliminated
It has speciality in rubber, plastics and other chemicals
Nearly 17000 people are employed by the company
Above are the strengths in the SWOT Analysis of Lanxess. The strengths of Lanxess looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Lanxess shut its Belgium butyl rubber, Texas EPDM plants owing to the weak market demand
Declining company financial position due to the economic turbulence
Antitrust proceedings against the company may increase its legal cost
These were the weaknesses in the Lanxess SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Increasing focus on 'green tire' production
Acquisitions likely to strengthen the company's product portfolio
EPDM plant in China likely to help the company enhance its services
Above we covered the opportunities in Lanxess SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Huge weakening in demand forecasted for the rubber industry targeted by Lanxess
Volatile raw material prices
Risks associated with conducting business in foreign countries
The threats in the SWOT Analysis of Lanxess are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Lanxess SWOT analysis.
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The table below gives the brand overview along with its target market, segmentation, positioning & USP
Plastics, rubber, specialty chemicals and intermediates
Functional chemicals, inorganic pigments, liquid purification technologies (LPT), leather, material protection products (MPP), Rhein Chemie, and rubber chemicals (RUC)
Leading specialty chemicals company
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