Lanxess SWOT Analysis, Competitors & USP
SWOT analysis of Lanxess analyses the brand by its strengths, weaknesses, opportunities & threats. In Lanxess SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Lanxess to benchmark its business & performance as compared to the competitors. Lanxess is one of the leading brands in the industrial products and chemicals sector.
The table below lists the Lanxess SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lanxess competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Lanxess Brand Analysis | |
|---|---|
| Parent Company |
Laxness |
| Category |
Diversified chemicals |
| Sector | |
| Tagline/ Slogan |
Energizing Chemistry |
| USP |
Custom made specialty chemicals |
| Lanxess STP | |
| Segment |
Plastics, rubber, specialty chemicals and intermediates |
| Target Group |
Functional chemicals, inorganic pigments, liquid purification technologies (LPT), leather, material protection products (MPP), Rhein Chemie, and rubber chemicals (RUC) |
| Positioning |
Leading specialty chemicals company |
| SWOT Analysis of Lanxess | |
| Lanxess Strengths |
Below are the Strengths in the SWOT Analysis of Lanxess: 1. The company operates in Europe, Middle East, and Africa (EMEA), North America, Latin America and Asia Pacific 2. The company is also engaged in custom synthesis and manufacturing services for small molecules and serves the needs of customers in the pharmaceutical, agriculture and specialty chemical industries. 3. Wide portfolio of products that caters to a wide customer base 4. Due to location at various geographic location, risk associated with geographic concentration is eliminated 5. It has speciality in rubber, plastics and other chemicals 6. Nearly 17000 people are employed by the company |
| Lanxess Weaknesses |
Here are the weaknesses in the Lanxess SWOT Analysis: 1. Lanxess shut its Belgium butyl rubber, Texas EPDM plants owing to the weak market demand 2. Declining company financial position due to the economic turbulence 3. Antitrust proceedings against the company may increase its legal cost |
| Lanxess Opportunities |
Following are the Opportunities in Lanxess SWOT Analysis: 1. Increasing focus on 'green tire' production 2. Acquisitions likely to strengthen the company's product portfolio 3. EPDM plant in China likely to help the company enhance its services |
| Lanxess Threats |
The threats in the SWOT Analysis of Lanxess are as mentioned: 1. Huge weakening in demand forecasted for the rubber industry targeted by Lanxess 2. Volatile raw material prices 3. Risks associated with conducting business in foreign countries |
| Lanxess Competition | |
| Lanxess Competitors |
Below are the top 3 competitors of Lanxess: 1. Arkema SA 2. Mitsubishi Chemical Holdings Corporation 3. Teijin Limited |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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