Arkema SWOT Analysis

Published in Industrial Products and Chemicals category by MBA Skool Team

Here is a detailed SWOT analysis of Arkema covering strengths, weaknesses, opportunities and threats.

Arkema Strengths

  1. Arkema has strong global presence with 90 production sites in Asia, North Maerica, Europe and other locations
  2. Employs 1,200 researchers and nearly 14000 employees with €150 million dedicated every year to R&D
  3. Arkema has Complementary business segments and balanced geographical coverage and targets sustainable development innovations
  4. World no.1 to no.4 on majority of the portfolio
  5. Its subsidiary brands are Alphacan, Altuglas International, Arkema Inc., Ceca, Coatex, MLPC International, Oxford Performance Materials and Resinoplast

Above are the strengths in the SWOT Analysis of Arkema. The strengths of Arkema looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Arkema Weaknesses

  1. Reputation tarnished by Klesch’s allegation on the terms of the divestment by Arkema of the Vinyl Products segment
  2. Honeywell sued Arkema for infringement one of its European patents to refrigerant compounds
  3. The company has suffered a loss owing to the fluctuating financial situations

These were the weaknesses in the Arkema SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Arkema Opportunities

  1. Increased presence in the emerging markets and targeted acquisitions can facilitate business expansion
  2. Can leverage on the fact that there are few players on the world markets in specialty chemical segment
  3. Arkema’s financial resources and financial structure will enable it to continue its development through external growth
  4. The Arkema group plans to generate more revenues through higher growth regions

Above we covered the opportunities in Arkema SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Arkema Threats

  1. Threatened by the increasing raw material cost associated with the industry
  2. Due to diverse global presence , patents and laws of different global location can be a threat to the smooth functioning of the business

The threats in the SWOT Analysis of Arkema are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Arkema SWOT analysis.

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About Arkema

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Arkema Overview
Parent Company

ATO Chimie

Category

Industrial Products

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Innovative Chemistry

USP

France’s leading chemicals producer

Arkema STP
Segmentation

Industrial chemicals and performance products.

Target Market

Industries including agriculture, refrigeration, automotive, chemicals and processing, coatings, construction, consumer goods, electrical and electronics, solvents and aerosols, hygiene and beauty, oil and gas, and packaging

Positioning

Market leaders in most of the products offered


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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