Arkema SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

ATO Chimie

Industrial Products

Industrial Products and Chemicals

Innovative Chemistry

France’s leading chemicals producer

Industrial chemicals and performance products.

Industries including agriculture, refrigeration, automotive, chemicals and processing, coatings, construction, consumer goods, electrical and electronics, solvents and aerosols, hygiene and beauty, oil and gas, and packaging

Market leaders in most of the products offered

Below are the Strengths in the SWOT Analysis of Arkema:

1. Arkema has strong global presence with 90 production sites in Asia, North Maerica, Europe and other locations

2. Employs 1,200 researchers and nearly 14000 employees with €150 million dedicated every year to R&D

3. Arkema has Complementary business segments and balanced geographical coverage and targets sustainable development innovations

4. World no.1 to no.4 on majority of the portfolio

5. Its subsidiary brands are Alphacan, Altuglas International, Arkema Inc., Ceca, Coatex, MLPC International, Oxford Performance Materials and Resinoplast

Here are the weaknesses in the Arkema SWOT Analysis:

1. Reputation tarnished by Klesch’s allegation on the terms of the divestment by Arkema of the Vinyl Products segment

2. Honeywell sued Arkema for infringement one of its European patents to refrigerant compounds

3.The company has suffered a loss owing to the fluctuating financial situations

Following are the Opportunities in Arkema SWOT Analysis:

1. Increased presence in the emerging markets and targeted acquisitions can facilitate business expansion

2. Can leverage on the fact that there are few players on the world markets in specialty chemical segment

3. Arkema’s financial resources and financial structure will enable it to continue its development through external growth

4. The Arkema group plans to generate more revenues through higher growth regions

The threats in the SWOT Analysis of Arkema are as mentioned:

1. Threatened by the increasing raw material cost associated with the industry

2. Due to diverse global presence , patents and laws of different global location can be a threat to the smooth functioning of the business

Below are the top 4 Arkema competitors:

1. Bayer AG

2. Lanxess AG

3. The Dow Chemical Company

4. Westlake Chemical Corporation