Arkema SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Arkema analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Arkema SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Arkema to benchmark its business & performance as compared to the competitors and industry. Arkema is one of the leading brands in the industrial products and chemicals sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Arkema competitors and includes Arkema target market, segmentation, positioning & Unique Selling Proposition (USP).

Arkema SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Arkema Brand Analysis
Parent Company

ATO Chimie

Category

Industrial Products

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Innovative Chemistry

USP

France’s leading chemicals producer

Arkema STP
Arkema Segmentation

Industrial chemicals and performance products.

Arkema Target Market

Industries including agriculture, refrigeration, automotive, chemicals and processing, coatings, construction, consumer goods, electrical and electronics, solvents and aerosols, hygiene and beauty, oil and gas, and packaging

Arkema Positioning

Market leaders in most of the products offered

Arkema SWOT Analysis
Arkema Strengths

Below are the Strengths in the SWOT Analysis of Arkema:

1. Arkema has strong global presence with 90 production sites in Asia, North Maerica, Europe and other locations

2. Employs 1,200 researchers and nearly 14000 employees with €150 million dedicated every year to R&D

3. Arkema has Complementary business segments and balanced geographical coverage and targets sustainable development innovations

4. World no.1 to no.4 on majority of the portfolio

5. Its subsidiary brands are Alphacan, Altuglas International, Arkema Inc., Ceca, Coatex, MLPC International, Oxford Performance Materials and Resinoplast

Arkema Weaknesses

Here are the weaknesses in the Arkema SWOT Analysis:

1. Reputation tarnished by Klesch’s allegation on the terms of the divestment by Arkema of the Vinyl Products segment

2. Honeywell sued Arkema for infringement one of its European patents to refrigerant compounds

3.The company has suffered a loss owing to the fluctuating financial situations

Arkema Opportunities

Following are the Opportunities in Arkema SWOT Analysis:

1. Increased presence in the emerging markets and targeted acquisitions can facilitate business expansion

2. Can leverage on the fact that there are few players on the world markets in specialty chemical segment

3. Arkema’s financial resources and financial structure will enable it to continue its development through external growth

4. The Arkema group plans to generate more revenues through higher growth regions

Arkema Threats

The threats in the SWOT Analysis of Arkema are as mentioned:

1. Threatened by the increasing raw material cost associated with the industry

2. Due to diverse global presence , patents and laws of different global location can be a threat to the smooth functioning of the business

Arkema Competition
Competitors

Below are the top 4 Arkema competitors:

1. Bayer AG

2. Lanxess AG

3. The Dow Chemical Company

4. Westlake Chemical Corporation


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Arkema. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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