Arkema SWOT Analysis, Competitors & USP
SWOT analysis of Arkema analyses the brand by its strengths, weaknesses, opportunities & threats. In Arkema SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Arkema to benchmark its business & performance as compared to the competitors. Arkema is one of the leading brands in the industrial products and chemicals sector.
The table below lists the Arkema SWOT (Strengths, Weaknesses, Opportunities, Threats), top Arkema competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Arkema Brand Analysis | |
|---|---|
| Parent Company |
ATO Chimie |
| Category |
Industrial Products |
| Sector | |
| Tagline/ Slogan |
Innovative Chemistry |
| USP |
France’s leading chemicals producer |
| Arkema STP | |
| Segment |
Industrial chemicals and performance products. |
| Target Group |
Industries including agriculture, refrigeration, automotive, chemicals and processing, coatings, construction, consumer goods, electrical and electronics, solvents and aerosols, hygiene and beauty, oil and gas, and packaging |
| Positioning |
Market leaders in most of the products offered |
| SWOT Analysis of Arkema | |
| Arkema Strengths |
Below are the Strengths in the SWOT Analysis of Arkema: 1. Arkema has strong global presence with 90 production sites in Asia, North Maerica, Europe and other locations 2. Employs 1,200 researchers and nearly 14000 employees with €150 million dedicated every year to R&D 3. Arkema has Complementary business segments and balanced geographical coverage and targets sustainable development innovations 4. World no.1 to no.4 on majority of the portfolio 5. Its subsidiary brands are Alphacan, Altuglas International, Arkema Inc., Ceca, Coatex, MLPC International, Oxford Performance Materials and Resinoplast |
| Arkema Weaknesses |
Here are the weaknesses in the Arkema SWOT Analysis: 1. Reputation tarnished by Klesch’s allegation on the terms of the divestment by Arkema of the Vinyl Products segment 2. Honeywell sued Arkema for infringement one of its European patents to refrigerant compounds 3.The company has suffered a loss owing to the fluctuating financial situations |
| Arkema Opportunities |
Following are the Opportunities in Arkema SWOT Analysis: 1. Increased presence in the emerging markets and targeted acquisitions can facilitate business expansion 2. Can leverage on the fact that there are few players on the world markets in specialty chemical segment 3. Arkema’s financial resources and financial structure will enable it to continue its development through external growth 4. The Arkema group plans to generate more revenues through higher growth regions |
| Arkema Threats |
The threats in the SWOT Analysis of Arkema are as mentioned: 1. Threatened by the increasing raw material cost associated with the industry 2. Due to diverse global presence , patents and laws of different global location can be a threat to the smooth functioning of the business |
| Arkema Competition | |
| Arkema Competitors |
Below are the top 4 competitors of Arkema: 1. Bayer AG 2. Lanxess AG 3. The Dow Chemical Company 4. Westlake Chemical Corporation |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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