Makemytrip SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Makemytrip analyses the brand by its strengths, weaknesses, opportunities & threats. In Makemytrip SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Makemytrip to benchmark its business & performance as compared to the competitors. Makemytrip is one of the leading brands in the IT & Technology sector.

The table below lists the Makemytrip SWOT (Strengths, Weaknesses, Opportunities, Threats), top Makemytrip competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Makemytrip SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Makemytrip

Parent Company

Makemytrip Limited

Category

Website-online travel ticket

Sector

IT & Technology

Tagline/ Slogan

Memories unlimited

USP

Affiliation with large number of tourism entities leading to easier bookings and effective online booking portal

Makemytrip STP
Segment

Internet users looking for travel booking

Target Group

Travelers who use internet for online transactions

Positioning

Positioned as a trusted online booking portal as well as travelling consultant

SWOT Analysis of Makemytrip
Makemytrip Strengths

Below are the Strengths in the SWOT Analysis of Makemytrip:

1.One of the earliest market entrants
2. Presence in the international business scenario
3. Secure and trusted channel for facilitating payments
4. Attractive brand name and convenient website navigation
5. It offers services like International and Domestic Air Tickets, Holiday Packages and Hotels, Domestic Bus and Rail Tickets, Private Car and Taxi Rentals, B2B and Affiliate Services

Makemytrip Weaknesses

Here are the weaknesses in the Makemytrip SWOT Analysis:

1.General Reluctance in customers to use internet for financial transactions like booking tickets online

Makemytrip Opportunities

Following are the Opportunities in Makemytrip SWOT Analysis:

1.Customers currently using traditional methods of bookings
2.Offer better travel packages in line with customer expectation
3.Untapped sections of international tourism market

Makemytrip Threats

The threats in the SWOT Analysis of Makemytrip are as mentioned:

1. Possible lack of co-ordination with tourism entities
2.Present competitors having substantial market share
3. Newly emerging online booking portals with better offerings

Makemytrip Competition
Makemytrip Competitors

Below are the top 3 competitors of Makemytrip:

1. Yatra
2.Cleartrip
3.Travelguru

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Makemytrip. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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