Makemytrip SWOT Analysis, Competitors & USP
SWOT analysis of Makemytrip analyses the brand by its strengths, weaknesses, opportunities & threats. In Makemytrip SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Makemytrip to benchmark its business & performance as compared to the competitors. Makemytrip is one of the leading brands in the IT & Technology sector.
The table below lists the Makemytrip SWOT (Strengths, Weaknesses, Opportunities, Threats), top Makemytrip competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
|
Makemytrip | |
| Parent Company |
Makemytrip Limited |
|---|---|
| Category |
Website-online travel ticket |
| Sector | |
| Tagline/ Slogan |
Memories unlimited |
| USP |
Affiliation with large number of tourism entities leading to easier bookings and effective online booking portal |
| Makemytrip STP | |
| Segment |
Internet users looking for travel booking |
| Target Group |
Travelers who use internet for online transactions |
| Positioning |
Positioned as a trusted online booking portal as well as travelling consultant |
| SWOT Analysis of Makemytrip | |
| Makemytrip Strengths |
Below are the Strengths in the SWOT Analysis of Makemytrip: 1.One of the earliest market entrants |
| Makemytrip Weaknesses |
Here are the weaknesses in the Makemytrip SWOT Analysis: 1.General Reluctance in customers to use internet for financial transactions like booking tickets online |
| Makemytrip Opportunities |
Following are the Opportunities in Makemytrip SWOT Analysis: 1.Customers currently using traditional methods of bookings |
| Makemytrip Threats |
The threats in the SWOT Analysis of Makemytrip are as mentioned: 1. Possible lack of co-ordination with tourism entities |
| Makemytrip Competition | |
| Makemytrip Competitors |
Below are the top 3 competitors of Makemytrip: |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Makemytrip. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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