SWOT Analysis of Makemytrip with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Makemytrip | |
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Parent Company |
Makemytrip Limited |
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Category |
Website-online travel ticket |
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Sector |
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Tagline/ Slogan |
Memories unlimited |
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USP |
Affiliation with large number of tourism entities leading to easier bookings and effective online booking portal |
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Makemytrip STP | |
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Segment |
Internet users looking for travel booking |
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Target Group |
Travelers who use internet for online transactions |
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Positioning |
Positioned as a trusted online booking portal as well as travelling consultant |
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Makemytrip SWOT Analysis | |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Makemytrip : 1.One of the earliest market entrants |
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Weaknesses |
1.General Reluctance in customers to use internet for financial transactions like booking tickets online |
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Opportunities |
1.Customers currently using traditional methods of bookings |
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Threats |
1. Possible lack of co-ordination with tourism entities |
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Makemytrip Competition | |
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Competitors |
Below are the 3 main Makemytrip competitors : |
The brandguide table above concludes the Makemytrip SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Makemytrip. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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