Makemytrip SWOT Analysis, Competitors & USP
SWOT analysis of Makemytrip analyses the brand by its strengths, weaknesses, opportunities & threats. In Makemytrip SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Makemytrip to benchmark its business & performance as compared to the competitors. Makemytrip is one of the leading brands in the IT & Technology sector.
The table below lists the Makemytrip SWOT (Strengths, Weaknesses, Opportunities, Threats), top Makemytrip competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
|
Makemytrip | |
| Parent Company |
Makemytrip Limited |
|---|---|
| Category |
Website-online travel ticket |
| Sector | |
| Tagline/ Slogan |
Memories unlimited |
| USP |
Affiliation with large number of tourism entities leading to easier bookings and effective online booking portal |
| Makemytrip STP | |
| Segment |
Internet users looking for travel booking |
| Target Group |
Travelers who use internet for online transactions |
| Positioning |
Positioned as a trusted online booking portal as well as travelling consultant |
| SWOT Analysis of Makemytrip | |
| Makemytrip Strengths |
Below are the Strengths in the SWOT Analysis of Makemytrip: 1.One of the earliest market entrants |
| Makemytrip Weaknesses |
Here are the weaknesses in the Makemytrip SWOT Analysis: 1.General Reluctance in customers to use internet for financial transactions like booking tickets online |
| Makemytrip Opportunities |
Following are the Opportunities in Makemytrip SWOT Analysis: 1.Customers currently using traditional methods of bookings |
| Makemytrip Threats |
The threats in the SWOT Analysis of Makemytrip are as mentioned: 1. Possible lack of co-ordination with tourism entities |
| Makemytrip Competition | |
| Makemytrip Competitors |
Below are the top 3 competitors of Makemytrip: |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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