Makemytrip SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Makemytrip analyses the brand by its strengths, weaknesses, opportunities & threats. In Makemytrip SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Makemytrip to benchmark its business & performance as compared to the competitors. Makemytrip is one of the leading brands in the IT & Technology sector.

The article below lists the Makemytrip SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Makemytrip SWOT Analysis:

SWOT Analysis of Makemytrip

For Makemytrip, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Makemytrip Strengths

The strengths of Makemytrip looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Makemytrip :

1.One of the earliest market entrants
2. Presence in the international business scenario
3. Secure and trusted channel for facilitating payments
4. Attractive brand name and convenient website navigation
5. It offers services like International and Domestic Air Tickets, Holiday Packages and Hotels, Domestic Bus and Rail Tickets, Private Car and Taxi Rentals, B2B and Affiliate Services

Makemytrip Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Makemytrip SWOT Analysis:

1.General Reluctance in customers to use internet for financial transactions like booking tickets online


Makemytrip Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Makemytrip SWOT Analysis:

1.Customers currently using traditional methods of bookings
2.Offer better travel packages in line with customer expectation
3.Untapped sections of international tourism market

Makemytrip Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Makemytrip are as mentioned:

1. Possible lack of co-ordination with tourism entities
2.Present competitors having substantial market share
3. Newly emerging online booking portals with better offerings


Makemytrip Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Makemytrip:

1. Yatra
2.Cleartrip
3.Travelguru

Hence this concludes the Makemytrip SWOT analysis.

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About Makemytrip

Makemytrip

Parent Company

Makemytrip Limited

Category

Website-online travel ticket

Sector

IT & Technology

Tagline/ Slogan

Memories unlimited

USP

Affiliation with large number of tourism entities leading to easier bookings and effective online booking portal

Makemytrip STP
Segmentation

Internet users looking for travel booking

Target Market

Travelers who use internet for online transactions

Positioning

Positioned as a trusted online booking portal as well as travelling consultant

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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