Taxi For Sure SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Taxi For Sure analyses the brand by its strengths, weaknesses, opportunities & threats. In Taxi For Sure SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Taxi For Sure to benchmark its business & performance as compared to the competitors. Taxi For Sure is one of the leading brands in the IT & Technology sector.

The table below lists the Taxi For Sure SWOT (Strengths, Weaknesses, Opportunities, Threats), top Taxi For Sure competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Taxi For Sure SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Taxi For Sure Brand Analysis
Parent Company

ANI Technologies Pvt Ltd

Category

Service provider for taxi hiring (Aggregator)

Sector

IT & Technology

Tagline/ Slogan

U drink V drive; Your Taxi has arrived

USP

Reliable taxi ride ‘for sure’

Taxi For Sure STP
Segment

People who mobile from one place to another for any purpose

Target Group

Customers who are in need of cabs instantly

Positioning

Experience, Economical & Convenience

SWOT Analysis of Taxi For Sure
Taxi For Sure Strengths

Below are the Strengths in the SWOT Analysis of Taxi For Sure:

1. Only service provider with operator based model

2. Operators have better control over drivers

3. Early mover advantage

4. First into NANO service & it has huge potential

5. Rapid expansion

6. Employees are from well reputed institutions compared to its competitors

7. Acquisition by Ola means more financial stability and better reach

Taxi For Sure Weaknesses

Here are the weaknesses in the Taxi For Sure SWOT Analysis:

1. Drivers are the face of the company and hence their misbehavior directly affects the brand image

2. While the demand is huge, amount of cash burning is huge and monetization is very difficult currently

Taxi For Sure Opportunities

Following are the Opportunities in Taxi For Sure SWOT Analysis:

1. Unorganized market is huge (~90%) and hence potential is high

2. Increasing internet penetration & smart phone users

3. Rising disposable income

4. Shifting of consumers towards convenience creates huge demand

Taxi For Sure Threats

The threats in the SWOT Analysis of Taxi For Sure are as mentioned:

1. Rising competition

2. Presence of many national players

3. Absence of clear government regulations in developing countries

4. Customer loyalty is less in this industry

Taxi For Sure Competition
Taxi For Sure Competitors

Below are the top 5 competitors of Taxi For Sure:

1. Uber Cabs

2. Meru cabs(India)

3. Easycabs

4. Unorganized players (Auto rickshaws/Taxis)

5. Carpooling services

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Taxi For Sure. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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