Taxi For Sure SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Taxi For Sure analyses the brand by its strengths, weaknesses, opportunities & threats. In Taxi For Sure SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Taxi For Sure to benchmark its business & performance as compared to the competitors. Taxi For Sure is one of the leading brands in the IT & Technology sector.

The article below lists the Taxi For Sure SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Taxi For Sure SWOT Analysis:

SWOT Analysis of Taxi For Sure

For Taxi For Sure, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Taxi For Sure Strengths

The strengths of Taxi For Sure looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Taxi For Sure :

1. Only service provider with operator based model

2. Operators have better control over drivers

3. Early mover advantage

4. First into NANO service & it has huge potential

5. Rapid expansion

6. Employees are from well reputed institutions compared to its competitors

7. Acquisition by Ola means more financial stability and better reach

Taxi For Sure Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Taxi For Sure SWOT Analysis:

1. Drivers are the face of the company and hence their misbehavior directly affects the brand image

2. While the demand is huge, amount of cash burning is huge and monetization is very difficult currently


Taxi For Sure Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Taxi For Sure SWOT Analysis:

1. Unorganized market is huge (~90%) and hence potential is high

2. Increasing internet penetration & smart phone users

3. Rising disposable income

4. Shifting of consumers towards convenience creates huge demand

Taxi For Sure Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Taxi For Sure are as mentioned:

1. Rising competition

2. Presence of many national players

3. Absence of clear government regulations in developing countries

4. Customer loyalty is less in this industry


Taxi For Sure Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Taxi For Sure:

1. Uber Cabs

2. Meru cabs(India)

3. Easycabs

4. Unorganized players (Auto rickshaws/Taxis)

5. Carpooling services

Hence this concludes the Taxi For Sure SWOT analysis.

Continue reading more about the brand/company.

About Taxi For Sure

Taxi For Sure Overview
Parent Company

ANI Technologies Pvt Ltd

Category

Service provider for taxi hiring (Aggregator)

Sector

IT & Technology

Tagline/ Slogan

U drink V drive; Your Taxi has arrived

USP

Reliable taxi ride ‘for sure’

Taxi For Sure STP
Segmentation

People who mobile from one place to another for any purpose

Target Market

Customers who are in need of cabs instantly

Positioning

Experience, Economical & Convenience

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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