SWOT Analysis of Taxi For Sure with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Taxi For Sure |
|
Parent Company |
ANI Technologies Pvt Ltd |
Category |
Service provider for taxi hiring (Aggregator) |
Sector |
|
Tagline/ Slogan |
U drink V drive; Your Taxi has arrived |
USP |
Reliable taxi ride ‘for sure’ |
Taxi For Sure STP |
|
Segment |
People who mobile from one place to another for any purpose |
Target Group |
Customers who are in need of cabs instantly |
Positioning |
Experience, Economical & Convenience |
Taxi For Sure SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Taxi For Sure : 1. Only service provider with operator based model 2. Operators have better control over drivers 3. Early mover advantage 4. First into NANO service & it has huge potential 5. Rapid expansion 6. Employees are from well reputed institutions compared to its competitors 7. Acquisition by Ola means more financial stability and better reach |
Weaknesses |
1. Drivers are the face of the company and hence their misbehavior directly affects the brand image 2. While the demand is huge, amount of cash burning is huge and monetization is very difficult currently |
Opportunities |
1. Unorganized market is huge (~90%) and hence potential is high 2. Increasing internet penetration & smart phone users 3. Rising disposable income 4. Shifting of consumers towards convenience creates huge demand |
Threats |
1. Rising competition 2. Presence of many national players 3. Absence of clear government regulations in developing countries 4. Customer loyalty is less in this industry |
Taxi For Sure Competition |
|
Competitors |
Below are the 5 main Taxi For Sure competitors : 1. Uber Cabs 2. Meru cabs(India) 3. Easycabs 4. Unorganized players (Auto rickshaws/Taxis) 5. Carpooling services |
The brandguide table above concludes the Taxi For Sure SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Taxi For Sure. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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