Taxi For Sure SWOT Analysis, Competitors & USP
SWOT analysis of Taxi For Sure analyses the brand by its strengths, weaknesses, opportunities & threats. In Taxi For Sure SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Taxi For Sure to benchmark its business & performance as compared to the competitors. Taxi For Sure is one of the leading brands in the IT & Technology sector.
The table below lists the Taxi For Sure SWOT (Strengths, Weaknesses, Opportunities, Threats), top Taxi For Sure competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Taxi For Sure Brand Analysis | |
|---|---|
| Parent Company |
ANI Technologies Pvt Ltd |
| Category |
Service provider for taxi hiring (Aggregator) |
| Sector | |
| Tagline/ Slogan |
U drink V drive; Your Taxi has arrived |
| USP |
Reliable taxi ride ‘for sure’ |
| Taxi For Sure STP | |
| Segment |
People who mobile from one place to another for any purpose |
| Target Group |
Customers who are in need of cabs instantly |
| Positioning |
Experience, Economical & Convenience |
| SWOT Analysis of Taxi For Sure | |
| Taxi For Sure Strengths |
Below are the Strengths in the SWOT Analysis of Taxi For Sure: 1. Only service provider with operator based model 2. Operators have better control over drivers 3. Early mover advantage 4. First into NANO service & it has huge potential 5. Rapid expansion 6. Employees are from well reputed institutions compared to its competitors 7. Acquisition by Ola means more financial stability and better reach |
| Taxi For Sure Weaknesses |
Here are the weaknesses in the Taxi For Sure SWOT Analysis: 1. Drivers are the face of the company and hence their misbehavior directly affects the brand image 2. While the demand is huge, amount of cash burning is huge and monetization is very difficult currently |
| Taxi For Sure Opportunities |
Following are the Opportunities in Taxi For Sure SWOT Analysis: 1. Unorganized market is huge (~90%) and hence potential is high 2. Increasing internet penetration & smart phone users 3. Rising disposable income 4. Shifting of consumers towards convenience creates huge demand |
| Taxi For Sure Threats |
The threats in the SWOT Analysis of Taxi For Sure are as mentioned: 1. Rising competition 2. Presence of many national players 3. Absence of clear government regulations in developing countries 4. Customer loyalty is less in this industry |
| Taxi For Sure Competition | |
| Taxi For Sure Competitors |
Below are the top 5 competitors of Taxi For Sure: 1. Uber Cabs 2. Meru cabs(India) 3. Easycabs 4. Unorganized players (Auto rickshaws/Taxis) 5. Carpooling services |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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