Myntra SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Myntra analyses the brand by its strengths, weaknesses, opportunities & threats. In Myntra SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Myntra to benchmark its business & performance as compared to the competitors. Myntra is one of the leading brands in the IT & Technology sector.

The table below lists the Myntra SWOT (Strengths, Weaknesses, Opportunities, Threats), top Myntra competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Myntra SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Myntra Brand Analysis
Parent Company

Flipkart

Category

Ecommerce

Sector

IT & Technology

Tagline/ Slogan

India’s largest online fashion store

USP

High fashion appeal at affordable rates

Myntra STP
Segment

Fashion conscious customers who believe in shopping from home

Target Group

Fashion conscious, medium income, young online shoppers

Positioning

Vibrant fashion store at affordable rates

SWOT Analysis of Myntra
Myntra Strengths

Below are the Strengths in the SWOT Analysis of Myntra:

1.Merger with flipkart has increased its strength and capacity

2. Retention of its independence even after merger.

3.Offering of  more than 1.5 lakhs products with over 1000 brands

4. Efficient supply chain and delivery capability helps it to cater to 90,000+ locations.

4.”End of season sale” –a huge success, Rs.90 crore worth of goods sold

5.Good advertising and marketing campaigns on TV, internet and print

Myntra Weaknesses

Here are the weaknesses in the Myntra SWOT Analysis:

1. Intense competition means limited market share growth

Myntra Opportunities

Following are the Opportunities in Myntra SWOT Analysis:

1. Selling private labels can increase their margin
2.Partmership with celebrity designers, bollywood movies can increase its fashion appeal.
3.Bridal collection to tap the big wedding market in India

4. Expansion into global markets can boost business

Myntra Threats

The threats in the SWOT Analysis of Myntra are as mentioned:

1.Global competitors like Amazon slowly making its foray

2. Fashion segment is becoming popular leading to increased competition

3. Economic fluctuations and unfavorable govt policies

4. Adding to its niche proposition is its app only business decision and closing website might prevent it from capturing the growing online space.

Myntra Competition
Myntra Competitors

Below are the top 4 competitors of Myntra:

1. Jabong
2.Limeroad

3. Amazon

4. YepMe


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Myntra. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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