Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Myntra analyses the brand by its strengths, weaknesses, opportunities & threats. In Myntra SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Myntra to benchmark its business & performance as compared to the competitors. Myntra is one of the leading brands in the IT & Technology sector.
The article below lists the Myntra SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Myntra SWOT Analysis:
For Myntra, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Myntra looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Myntra :
1.Merger with flipkart has increased its strength and capacity
2. Retention of its independence even after merger.
3.Offering of more than 1.5 lakhs products with over 1000 brands
4. Efficient supply chain and delivery capability helps it to cater to 90,000+ locations.
4.”End of season sale” –a huge success, Rs.90 crore worth of goods sold
5.Good advertising and marketing campaigns on TV, internet and print
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Myntra SWOT Analysis:
1. Intense competition means limited market share growth
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Myntra SWOT Analysis:
1. Selling private labels can increase their margin 2.Partmership with celebrity designers, bollywood movies can increase its fashion appeal. 3.Bridal collection to tap the big wedding market in India
4. Expansion into global markets can boost business
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Myntra are as mentioned:
1.Global competitors like Amazon slowly making its foray
2. Fashion segment is becoming popular leading to increased competition
3. Economic fluctuations and unfavorable govt policies
4. Adding to its niche proposition is its app only business decision and closing website might prevent it from capturing the growing online space.
There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Myntra:
Fashion conscious customers who believe in shopping from home
Fashion conscious, medium income, young online shoppers
Vibrant fashion store at affordable rates
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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