Myntra SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 8581

SWOT Analysis of Myntra with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





IT & Technology

Tagline/ Slogan

India’s largest online fashion store


High fashion appeal at affordable rates

Myntra STP


Fashion conscious customers who believe in shopping from home

Target Group

Fashion conscious, medium income, young online shoppers


Vibrant fashion store at affordable rates

Myntra SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Myntra :

1.Merger with flipkart has increased its strength and capacity

2. Retention of its independence even after merger.

3.Offering of  more than 1.5 lakhs products with over 1000 brands

4. Efficient supply chain and delivery capability helps it to cater to 90,000+ locations.

4.”End of season sale” –a huge success, Rs.90 crore worth of goods sold

5.Good advertising and marketing campaigns on TV, internet and print


1. Intense competition means limited market share growth


1. Selling private labels can increase their margin
2.Partmership with celebrity designers, bollywood movies can increase its fashion appeal.
3.Bridal collection to tap the big wedding market in India

4. Expansion into global markets can boost business


1.Global competitors like Amazon slowly making its foray

2. Fashion segment is becoming popular leading to increased competition

3. Economic fluctuations and unfavorable govt policies

4. Adding to its niche proposition is its app only business decision and closing website might prevent it from capturing the growing online space.

Myntra Competition


Below are the 4 main Myntra competitors :

1. Jabong

3. Amazon

4. YepMe

The brandguide table above concludes the Myntra SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Myntra. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: