Myntra SWOT Analysis, Competitors & USP
SWOT analysis of Myntra analyses the brand by its strengths, weaknesses, opportunities & threats. In Myntra SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Myntra to benchmark its business & performance as compared to the competitors. Myntra is one of the leading brands in the IT & Technology sector.
The table below lists the Myntra SWOT (Strengths, Weaknesses, Opportunities, Threats), top Myntra competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Myntra Brand Analysis | |
|---|---|
| Parent Company |
Flipkart |
| Category |
Ecommerce |
| Sector | |
| Tagline/ Slogan |
India’s largest online fashion store |
| USP |
High fashion appeal at affordable rates |
| Myntra STP | |
| Segment |
Fashion conscious customers who believe in shopping from home |
| Target Group |
Fashion conscious, medium income, young online shoppers |
| Positioning |
Vibrant fashion store at affordable rates |
| SWOT Analysis of Myntra | |
| Myntra Strengths |
Below are the Strengths in the SWOT Analysis of Myntra: 1.Merger with flipkart has increased its strength and capacity 2. Retention of its independence even after merger. 3.Offering of more than 1.5 lakhs products with over 1000 brands 4. Efficient supply chain and delivery capability helps it to cater to 90,000+ locations. 4.”End of season sale” –a huge success, Rs.90 crore worth of goods sold 5.Good advertising and marketing campaigns on TV, internet and print |
| Myntra Weaknesses |
Here are the weaknesses in the Myntra SWOT Analysis: 1. Intense competition means limited market share growth |
| Myntra Opportunities |
Following are the Opportunities in Myntra SWOT Analysis: 1. Selling private labels can increase their margin 4. Expansion into global markets can boost business |
| Myntra Threats |
The threats in the SWOT Analysis of Myntra are as mentioned: 1.Global competitors like Amazon slowly making its foray 2. Fashion segment is becoming popular leading to increased competition 3. Economic fluctuations and unfavorable govt policies 4. Adding to its niche proposition is its app only business decision and closing website might prevent it from capturing the growing online space. |
| Myntra Competition | |
| Myntra Competitors |
Below are the top 4 competitors of Myntra: 1. Jabong 3. Amazon 4. YepMe |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Myntra. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
