Myntra SWOT Analysis
Myntra SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Myntra, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Myntra is one of the leading brands in the IT & Technology sector. The article below lists the Myntra SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
Myntra Strengths
The strengths of Myntra looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Myntra :
1.Merger with flipkart has increased its strength and capacity
2. Retention of its independence even after merger.
3.Offering of more than 1.5 lakhs products with over 1000 brands
4. Efficient supply chain and delivery capability helps it to cater to 90,000+ locations.
4.”End of season sale” –a huge success, Rs.90 crore worth of goods sold
5.Good advertising and marketing campaigns on TV, internet and print
Myntra Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Myntra SWOT Analysis:
1. Intense competition means limited market share growth
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Myntra Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Myntra SWOT Analysis:
1. Selling private labels can increase their margin
2.Partmership with celebrity designers, bollywood movies can increase its fashion appeal.
3.Bridal collection to tap the big wedding market in India
4. Expansion into global markets can boost business
Myntra Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Myntra are as mentioned:
1.Global competitors like Amazon slowly making its foray
2. Fashion segment is becoming popular leading to increased competition
3. Economic fluctuations and unfavorable govt policies
4. Adding to its niche proposition is its app only business decision and closing website might prevent it from capturing the growing online space.
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Hence this concludes the Myntra SWOT analysis.
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About Myntra
| Myntra Overview | |
|---|---|
| Parent Company |
Flipkart |
| Category |
Ecommerce |
| Sector | |
| Tagline/ Slogan |
India’s largest online fashion store |
| USP |
High fashion appeal at affordable rates |
| Myntra STP | |
| Segmentation |
Fashion conscious customers who believe in shopping from home |
| Target Market |
Fashion conscious, medium income, young online shoppers |
| Positioning |
Vibrant fashion store at affordable rates |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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