Myntra SWOT Analysis, USP & Competitors

Myntra

Parent Company

Flipkart

Category

Ecommerce

Sector

IT & Technology

Tagline/ Slogan

India’s largest online fashion store

USP

High fashion appeal at affordable rates

Myntra STP

Segment

Fashion conscious customers who believe in shopping from home

Target Group

Fashion conscious, medium income, young online shoppers

Positioning

Vibrant fashion store at affordable rates

Myntra SWOT Analysis

Strengths

1.Merger with flipkart has increased its strength and capacity

2. Retention of its independence even after merger.

3.Offering of  more than 1.5 lakhs products with over 1000 brands

4. Efficient supply chain and delivery capability helps it to cater to 90,000+ locations.

4.”End of season sale” –a huge success, Rs.90 crore worth of goods sold

5.Good advertising and marketing campaigns on TV, internet and print

Weaknesses

1. Intense competition means limited market share growth

Opportunities

1. Selling private labels can increase their margin
2.Partmership with celebrity designers, bollywood movies can increase its fashion appeal.
3.Bridal collection to tap the big wedding market in India

4. Expansion into global markets can boost business

Threats

1.Global competitors like Amazon slowly making its foray

2. Fashion segment is becoming popular leading to increased competition

3. Economic fluctuations and unfavorable govt policies

4. Adding to its niche proposition is its app only business decision and closing website might prevent it from capturing the growing online space.

Myntra Competition

Competitors

1. Jabong
2.Limeroad

3. Amazon

4. YepMe