Myntra SWOT Analysis, USP & Competitors

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SWOT Analysis of Myntra with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





Online Retail-Apparel, Footwear and more

Tagline/ Slogan

India’s largest online fashion store


High fashion appeal at affordable rates



Fashion conscious customers who believe in shopping from home

Target Group

Fashion conscious, medium income, young online shoppers


Vibrant fashion store at affordable rates

SWOT Analysis


1.Merger with flipkart has increased its strength and capacity

2. Retention of its independence even after merger.

3.Offering of  more than 1.5 lakhs products with over 1000 brands

4. Efficient supply chain and delivery capability helps it to cater to 90,000+ locations.

4.”End of season sale” –a huge success, Rs.90 crore worth of goods sold

5.Good advertising and marketing campaigns on TV, internet and print


1. Intense competition means limited market share growth


1. Selling private labels can increase their margin
2.Partmership with celebrity designers, bollywood movies can increase its fashion appeal.
3.Bridal collection to tap the big wedding market in India

4. Expansion into global markets can boost business


1.Global competitors like Amazon slowly making its foray

2. Fashion segment is becoming popular leading to increased competition

3. Economic fluctuations and unfavorable govt policies

4. Adding to its niche proposition is its app only business decision and closing website might prevent it from capturing the growing online space.



1. Jabong

3. Amazon

4. YepMe

The table above concludes the Myntra SWOT analysis along with its marketing and brand parameters.


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