Pepperfry SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Pepperfry analyses the brand by its strengths, weaknesses, opportunities & threats. In Pepperfry SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Pepperfry to benchmark its business & performance as compared to the competitors. Pepperfry is one of the leading brands in the IT & Technology sector.

The article below lists the Pepperfry SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Pepperfry SWOT Analysis:

SWOT Analysis of Pepperfry

For Pepperfry, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Pepperfry Strengths

The strengths of Pepperfry looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Pepperfry :

1. Received three rounds of funding. Its investors include names like Bertelsmann India Investments, Norwest Venture Partners etc.

2. For the categories it caters to, having 1 million customers is an exemplary record.
3. Partnership with more than 1000 merchants
4. 55000+ plus products in product categories like home appliances, furniture, body & bath, lamps & lighting etc.

5. 600 plus national and international brands like Godrej Interio, Hometown, Evok, Philips, Raymond, Joseph Joseph, Morphy Richards etc.

6. High sales rate can be validated from facts like sale of furniture every 20 minute, sale of an item in every 1 minute.

7. Strong logistic network comprising of 10+ fulfillment centers across the country ensures damage free and last mile delivery.

8. Offline stores like Studio Pepperfry will strengthen its brand by giving an opportunity to customers to experience and customize.

9. Innovative campaigns like Festive Bonanza and Selfie Contests at Airports or the impactful Television commercials are increasing brand awareness.

Pepperfry Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Pepperfry SWOT Analysis:

1. Furniture shipping entails huge shipping costs compared to other sectors like apparel and Setting up of offline stores can be capital intensive.

2. Increasing competition from new players and unorganized sector can affect market share


Pepperfry Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Pepperfry SWOT Analysis:

1. Collaboration with real estate online portals  can increase position

2. Tie-up with corporate to be an infrastructure partner.

Pepperfry Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Pepperfry are as mentioned:

1. Popular and established portals like Amazon, Flipkart making their foray in the home décor business.

2. Preference for offline mode still exists in the segment which it operates in.

3. Investment from big investors like Soft Bank, Rocket Internet in rival companies.


Pepperfry Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Pepperfry:

1. Fabfurnish
2. Urbanladder

3.Flipkart

4.Amazon

Hence this concludes the Pepperfry SWOT analysis.

Continue reading more about the brand/company.

About Pepperfry

Pepperfry Overview
Parent Company

Trendsutra Platform Services Pvt Ltd.

Category

Home Décor, Kitchen Appliances, Furniture, Furnishing etc

Sector

IT & Technology

Tagline/ Slogan

Happy furniture To You

USP

Great variety of products at amazing rates

Pepperfry STP
Segmentation

Customers who have preference both for brands and online medium of shopping

Target Market

Young, rising affluent class having a strong taste of fashion and trends

Positioning

One stop store to for customers wanting to give their home a great look.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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