Pepperfry SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 7220

SWOT analysis of Pepperfry analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Pepperfry SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Pepperfry to benchmark its business & performance as compared to the competitors and industry. Pepperfry is one of the leading brands in the IT & Technology sector. The table below also lists the top Pepperfry competitors and elaborates Pepperfry market segmentation, target group, positioning & Unique Selling Proposition (USP).

Pepperfry SWOT, Competitors, Marketing STP & Brand analysis Table
Pepperfry Brand Analysis
Parent Company

Trendsutra Platform Services Pvt Ltd.


Home Décor, Kitchen Appliances, Furniture, Furnishing etc


IT & Technology

Tagline/ Slogan

Happy furniture To You


Great variety of products at amazing rates

Pepperfry STP

Customers who have preference both for brands and online medium of shopping

Target Group

Young, rising affluent class having a strong taste of fashion and trends


One stop store to for customers wanting to give their home a great look.

Pepperfry SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Pepperfry. Strengths are:

1. Received three rounds of funding. Its investors include names like Bertelsmann India Investments, Norwest Venture Partners etc.

2. For the categories it caters to, having 1 million customers is an exemplary record.
3. Partnership with more than 1000 merchants
4. 55000+ plus products in product categories like home appliances, furniture, body & bath, lamps & lighting etc.

5. 600 plus national and international brands like Godrej Interio, Hometown, Evok, Philips, Raymond, Joseph Joseph, Morphy Richards etc.

6. High sales rate can be validated from facts like sale of furniture every 20 minute, sale of an item in every 1 minute.

7. Strong logistic network comprising of 10+ fulfillment centers across the country ensures damage free and last mile delivery.

8. Offline stores like Studio Pepperfry will strengthen its brand by giving an opportunity to customers to experience and customize.

9. Innovative campaigns like Festive Bonanza and Selfie Contests at Airports or the impactful Television commercials are increasing brand awareness.


Here are the weaknesses in the Pepperfry SWOT Analysis:

1. Furniture shipping entails huge shipping costs compared to other sectors like apparel and Setting up of offline stores can be capital intensive.

2. Increasing competition from new players and unorganized sector can affect market share


Following are the Opportunities in Pepperfry SWOT Analysis:

1. Collaboration with real estate online portals  can increase position

2. Tie-up with corporate to be an infrastructure partner.


The threats in the SWOT Analysis of Pepperfry are as mentioned:

1. Popular and established portals like Amazon, Flipkart making their foray in the home décor business.

2. Preference for offline mode still exists in the segment which it operates in.

3. Investment from big investors like Soft Bank, Rocket Internet in rival companies.

Pepperfry Competition

Below are the top 4 Pepperfry competitors:

1. Fabfurnish
2. Urbanladder



The brandguide table above concludes the Pepperfry SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Pepperfry. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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