Pepperfry SWOT Analysis
Here is a detailed SWOT analysis of Pepperfry covering strengths, weaknesses, opportunities and threats.
Pepperfry Strengths
- Received three rounds of funding. Its investors include names like Bertelsmann India Investments, Norwest Venture Partners etc.
- For the categories it caters to, having 1 million customers is an exemplary record.
- Partnership with more than 1000 merchants
- 000+ plus products in product categories like home appliances, furniture, body & bath, lamps & lighting etc.
- 0 plus national and international brands like Godrej Interio, Hometown, Evok, Philips, Raymond, Joseph Joseph, Morphy Richards etc.
- High sales rate can be validated from facts like sale of furniture every 20 minute, sale of an item in every 1 minute.
- Strong logistic network comprising of 10+ fulfillment centers across the country ensures damage free and last mile delivery.
- Offline stores like Studio Pepperfry will strengthen its brand by giving an opportunity to customers to experience and customize.
- Innovative campaigns like Festive Bonanza and Selfie Contests at Airports or the impactful Television commercials are increasing brand awareness.
Above are the strengths in the SWOT Analysis of Pepperfry. The strengths of Pepperfry looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Pepperfry Weaknesses
- Furniture shipping entails huge shipping costs compared to other sectors like apparel and Setting up of offline stores can be capital intensive.
- Increasing competition from new players and unorganized sector can affect market share
These were the weaknesses in the Pepperfry SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Pepperfry Opportunities
- Collaboration with real estate online portalscan increase position
- Tie-up with corporate to be an infrastructure partner.
Above we covered the opportunities in Pepperfry SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Pepperfry
Pepperfry Threats
- Popular and established portals like Amazon, Flipkart making their foray in the home décor business.
- Preference for offline mode still exists in the segment which it operates in.
- Investment from big investors like Soft Bank, Rocket Internet in rival companies.
The threats in the SWOT Analysis of Pepperfry are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Pepperfry SWOT analysis.
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About Pepperfry
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Pepperfry Overview | |
|---|---|
| Parent Company |
Trendsutra Platform Services Pvt Ltd. |
| Category |
Home Décor, Kitchen Appliances, Furniture, Furnishing etc |
| Sector | |
| Tagline/ Slogan |
Happy furniture To You |
| USP |
Great variety of products at amazing rates |
| Pepperfry STP | |
| Segmentation |
Customers who have preference both for brands and online medium of shopping |
| Target Market |
Young, rising affluent class having a strong taste of fashion and trends |
| Positioning |
One stop store to for customers wanting to give their home a great look. |
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