Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Snapdeal analyses the brand by its strengths, weaknesses, opportunities & threats. In Snapdeal SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Snapdeal to benchmark its business & performance as compared to the competitors. Snapdeal is one of the leading brands in the IT & Technology sector.
The article below lists the Snapdeal SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Snapdeal SWOT Analysis:
For Snapdeal, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Snapdeal looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Snapdeal :
1. Constant innovations and good branding 2. Vast network of retailers across nation
3. Excellent service through convenient processes
4. Wide range of deals and transactions to choose from 5. Lots of awards and recognition as best startups, ecommerce etc
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Snapdeal SWOT Analysis:
1.Services not available in all cities
2.Dependence on internet only
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Snapdeal SWOT Analysis:
1. The markets devoid of internet 2.Customers reluctant in shopping online can be persuaded 3.Partnerships with bigger corporate houses for bulk selling
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Snapdeal are as mentioned:
1. Can be subjected to frauds 2. Risk of being involved into selling of illegal entities 3. Newly emerging competitive online shopping portals
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Snapdeal:
Excellent customer service and wide array of deals in major cities
Internet users relying on internet for shopping and other transactions
Positioned as best advertising and discount platform in the market
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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