Snapdeal SWOT Analysis, Competitors & USP
SWOT analysis of Snapdeal analyses the brand by its strengths, weaknesses, opportunities & threats. In Snapdeal SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Snapdeal to benchmark its business & performance as compared to the competitors. Snapdeal is one of the leading brands in the IT & Technology sector.
The table below lists the Snapdeal SWOT (Strengths, Weaknesses, Opportunities, Threats), top Snapdeal competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
|
Snapdeal | |
| Parent Company |
Jasper Infotech |
|---|---|
| Category |
Website-online advertising and discount on goods |
| Sector | |
| Tagline/ Slogan |
Super Deals |
| USP |
Excellent customer service and wide array of deals in major cities |
| Snapdeal STP | |
| Segment |
Internet users |
| Target Group |
Internet users relying on internet for shopping and other transactions |
| Positioning |
Positioned as best advertising and discount platform in the market |
| SWOT Analysis of Snapdeal | |
| Snapdeal Strengths |
Below are the Strengths in the SWOT Analysis of Snapdeal: 1. Constant innovations and good branding 3. Excellent service through convenient processes 4. Wide range of deals and transactions to choose from |
| Snapdeal Weaknesses |
Here are the weaknesses in the Snapdeal SWOT Analysis: 1.Services not available in all cities 2.Dependence on internet only |
| Snapdeal Opportunities |
Following are the Opportunities in Snapdeal SWOT Analysis: 1. The markets devoid of internet |
| Snapdeal Threats |
The threats in the SWOT Analysis of Snapdeal are as mentioned: 1. Can be subjected to frauds |
| Snapdeal Competition | |
| Snapdeal Competitors |
Below are the top 3 competitors of Snapdeal: 1. couponduniya.in |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Snapdeal. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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