Snapdeal SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Snapdeal SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Snapdeal, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Snapdeal to benchmark its business & performance as compared to the competitors, and make strategic improvements. Snapdeal is one of the leading brands in the IT & Technology sector.

The article below lists the Snapdeal SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Snapdeal SWOT Analysis:

SWOT Analysis of Snapdeal

For Snapdeal, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Snapdeal Strengths

The strengths of Snapdeal looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Snapdeal :

1. Constant innovations and good branding
2. Vast network of retailers across nation

3. Excellent service through convenient processes

4. Wide range of deals and transactions to choose from
5. Lots of awards and recognition as best startups, ecommerce etc

Snapdeal Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Snapdeal SWOT Analysis:

1.Services not available in all cities

2.Dependence on internet only

Snapdeal Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Snapdeal SWOT Analysis:

1. The markets devoid of internet
2.Customers reluctant in shopping online can be persuaded
3.Partnerships with bigger corporate houses for bulk selling

Snapdeal Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Snapdeal are as mentioned:

1. Can be subjected to frauds
2. Risk of being involved into selling of illegal entities
3. Newly emerging competitive online shopping portals

Snapdeal Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Snapdeal:


Hence this concludes the Snapdeal SWOT analysis.

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About Snapdeal


Parent Company

Jasper Infotech


Website-online advertising and discount on goods


IT & Technology

Tagline/ Slogan

Super Deals


Excellent customer service and wide array of deals in major cities

Snapdeal STP

Internet users

Target Market

Internet users relying on internet for shopping and other transactions


Positioned as best advertising and discount platform in the market

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Snapdeal. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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