Snapdeal SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Snapdeal analyses the brand by its strengths, weaknesses, opportunities & threats. In Snapdeal SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Snapdeal to benchmark its business & performance as compared to the competitors. Snapdeal is one of the leading brands in the IT & Technology sector.

The table below lists the Snapdeal SWOT (Strengths, Weaknesses, Opportunities, Threats), top Snapdeal competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Snapdeal SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table


Parent Company

Jasper Infotech


Website-online advertising and discount on goods


IT & Technology

Tagline/ Slogan

Super Deals


Excellent customer service and wide array of deals in major cities

Snapdeal STP

Internet users

Target Group

Internet users relying on internet for shopping and other transactions


Positioned as best advertising and discount platform in the market

SWOT Analysis of Snapdeal
Snapdeal Strengths

Below are the Strengths in the SWOT Analysis of Snapdeal:

1. Constant innovations and good branding
2. Vast network of retailers across nation

3. Excellent service through convenient processes

4. Wide range of deals and transactions to choose from
5. Lots of awards and recognition as best startups, ecommerce etc

Snapdeal Weaknesses

Here are the weaknesses in the Snapdeal SWOT Analysis:

1.Services not available in all cities

2.Dependence on internet only

Snapdeal Opportunities

Following are the Opportunities in Snapdeal SWOT Analysis:

1. The markets devoid of internet
2.Customers reluctant in shopping online can be persuaded
3.Partnerships with bigger corporate houses for bulk selling

Snapdeal Threats

The threats in the SWOT Analysis of Snapdeal are as mentioned:

1. Can be subjected to frauds
2. Risk of being involved into selling of illegal entities
3. Newly emerging competitive online shopping portals

Snapdeal Competition
Snapdeal Competitors

Below are the top 3 competitors of Snapdeal:


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Snapdeal. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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