Snapdeal SWOT Analysis
Here is a detailed SWOT analysis of Snapdeal covering strengths, weaknesses, opportunities and threats.
Snapdeal Strengths
- Constant innovations and good branding
- Vast network of retailers across nation
- Excellent service through convenient processes
- Wide range of deals and transactions to choose from
- Lots of awards and recognition as best startups, ecommerce etc
Above are the strengths in the SWOT Analysis of Snapdeal. The strengths of Snapdeal looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Snapdeal Weaknesses
- Services not available in all cities
- Dependence on internet only
These were the weaknesses in the Snapdeal SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Snapdeal Opportunities
- The markets devoid of internet
- Customers reluctant in shopping online can be persuaded
- Partnerships with bigger corporate houses for bulk selling
Above we covered the opportunities in Snapdeal SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Snapdeal
Snapdeal Threats
- Can be subjected to frauds
- Risk of being involved into selling of illegal entities
- Newly emerging competitive online shopping portals
The threats in the SWOT Analysis of Snapdeal are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Snapdeal SWOT analysis.
About Snapdeal
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Snapdeal | |
| Parent Company |
Jasper Infotech |
|---|---|
| Category |
Website-online advertising and discount on goods |
| Sector | |
| Tagline/ Slogan |
Super Deals |
| USP |
Excellent customer service and wide array of deals in major cities |
| Snapdeal STP | |
| Segmentation |
Internet users |
| Target Market |
Internet users relying on internet for shopping and other transactions |
| Positioning |
Positioned as best advertising and discount platform in the market |
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