Snapdeal SWOT Analysis
Snapdeal is one of the leading brands in the IT & Technology sector. Snapdeal SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Snapdeal:
Quick Glance:
Snapdeal Strengths
- Constant innovations and good branding
- Vast network of retailers across nation
- Excellent service through convenient processes
- Wide range of deals and transactions to choose from
- Lots of awards and recognition as best startups, ecommerce etc
Above are the strengths in the SWOT Analysis of Snapdeal. The strengths of Snapdeal looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Snapdeal Weaknesses
- Services not available in all cities
- Dependence on internet only
These were the weaknesses in the Snapdeal SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Snapdeal Opportunities
- The markets devoid of internet
- Customers reluctant in shopping online can be persuaded
- Partnerships with bigger corporate houses for bulk selling
Above we covered the opportunities in Snapdeal SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Snapdeal Threats
- Can be subjected to frauds
- Risk of being involved into selling of illegal entities
- Newly emerging competitive online shopping portals
The threats in the SWOT Analysis of Snapdeal are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Snapdeal SWOT analysis.
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About Snapdeal
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Snapdeal | |
| Parent Company |
Jasper Infotech |
|---|---|
| Category |
Website-online advertising and discount on goods |
| Sector | |
| Tagline/ Slogan |
Super Deals |
| USP |
Excellent customer service and wide array of deals in major cities |
| Snapdeal STP | |
| Segmentation |
Internet users |
| Target Market |
Internet users relying on internet for shopping and other transactions |
| Positioning |
Positioned as best advertising and discount platform in the market |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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