Snapdeal SWOT Analysis, Competitors & USP
SWOT analysis of Snapdeal analyses the brand by its strengths, weaknesses, opportunities & threats. In Snapdeal SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Snapdeal to benchmark its business & performance as compared to the competitors. Snapdeal is one of the leading brands in the IT & Technology sector.
The table below lists the Snapdeal SWOT (Strengths, Weaknesses, Opportunities, Threats), top Snapdeal competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
|
Snapdeal | |
| Parent Company |
Jasper Infotech |
|---|---|
| Category |
Website-online advertising and discount on goods |
| Sector | |
| Tagline/ Slogan |
Super Deals |
| USP |
Excellent customer service and wide array of deals in major cities |
| Snapdeal STP | |
| Segment |
Internet users |
| Target Group |
Internet users relying on internet for shopping and other transactions |
| Positioning |
Positioned as best advertising and discount platform in the market |
| SWOT Analysis of Snapdeal | |
| Snapdeal Strengths |
Below are the Strengths in the SWOT Analysis of Snapdeal: 1. Constant innovations and good branding 3. Excellent service through convenient processes 4. Wide range of deals and transactions to choose from |
| Snapdeal Weaknesses |
Here are the weaknesses in the Snapdeal SWOT Analysis: 1.Services not available in all cities 2.Dependence on internet only |
| Snapdeal Opportunities |
Following are the Opportunities in Snapdeal SWOT Analysis: 1. The markets devoid of internet |
| Snapdeal Threats |
The threats in the SWOT Analysis of Snapdeal are as mentioned: 1. Can be subjected to frauds |
| Snapdeal Competition | |
| Snapdeal Competitors |
Below are the top 3 competitors of Snapdeal: 1. couponduniya.in |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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