Snapdeal SWOT Analysis, Competitors & USP

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SWOT Analysis of Snapdeal with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Jasper Infotech


Website-online advertising and discount on goods


IT & Technology

Tagline/ Slogan

Super Deals


Excellent customer service and wide array of deals in major cities

Snapdeal STP


Internet users

Target Group

Internet users relying on internet for shopping and other transactions


Positioned as best advertising and discount platform in the market

Snapdeal SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Snapdeal :

1. Constant innovations and good branding
2. Vast network of retailers across nation

3. Excellent service through convenient processes

4. Wide range of deals and transactions to choose from
5. Lots of awards and recognition as best startups, ecommerce etc


1.Services not available in all cities

2.Dependence on internet only


1. The markets devoid of internet
2.Customers reluctant in shopping online can be persuaded
3.Partnerships with bigger corporate houses for bulk selling


1. Can be subjected to frauds
2. Risk of being involved into selling of illegal entities
3. Newly emerging competitive online shopping portals

Snapdeal Competition


Below are the 3 main Snapdeal competitors :


The brandguide table above concludes the Snapdeal SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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