SWOT Analysis of Snapdeal with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
|
Snapdeal | |
|
Parent Company |
Jasper Infotech |
|
Category |
Website-online advertising and discount on goods |
|
Sector |
|
|
Tagline/ Slogan |
Super Deals |
|
USP |
Excellent customer service and wide array of deals in major cities |
|
Snapdeal STP | |
|
Segment |
Internet users |
|
Target Group |
Internet users relying on internet for shopping and other transactions |
|
Positioning |
Positioned as best advertising and discount platform in the market |
|
Snapdeal SWOT Analysis | |
|
Strengths |
1. Constant innovations and good branding 3. Excellent service through convenient processes 4. Wide range of deals and transactions to choose from |
|
Weaknesses |
1.Services not available in all cities 2.Dependence on internet only |
|
Opportunities |
1. The markets devoid of internet |
|
Threats |
1. Can be subjected to frauds |
|
Snapdeal Competition | |
|
Competitors |
1. couponduniya.in |
The brandguide table above concludes the Snapdeal SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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