Internet explorer SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Internet explorer analyses the brand by its strengths, weaknesses, opportunities & threats. In Internet explorer SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Internet explorer to benchmark its business & performance as compared to the competitors. Internet explorer is one of the leading brands in the IT & Technology sector.
The table below lists the Internet explorer SWOT (Strengths, Weaknesses, Opportunities, Threats), top Internet explorer competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Improved versions with better offerings than previous versions
Internet explorer STP
Computer users assessing internet for various purposes
Positioned as one of the most efficient and speedy web browser
SWOT Analysis of Internet explorer
Internet explorer Strengths
Below are the Strengths in the SWOT Analysis of Internet explorer:
1.Constant improved versions and innovative offerings 2. Integrated with Microsoft windows hence reaching to wider customer base 3. One of the early market entrants 4. Improved and simple interface and layouts well as ease of use 5. In 2002-03 had a monopoly in the internet market with around 95% market share with over 900 million users 6. High brand loyalty and strong top-of-the-mind brand presence
Internet explorer Weaknesses
Here are the weaknesses in the Internet explorer SWOT Analysis:
1.Unable to maintain market leadership due to competition
Internet explorer Opportunities
Following are the Opportunities in Internet explorer SWOT Analysis:
1. Computer users not using internet 2. Acquiring integrations or partnerships with software companies and internet service providers
3.Providing more integrated offerings and services
Internet explorer Threats
The threats in the SWOT Analysis of Internet explorer are as mentioned:
1. External attacks by hackers or malicious software and virus 2.Continuous new innovations by current competition 3. Newly emerging competitive web browsers
Internet explorer Competition
Internet explorer Competitors
Below are the top 3 competitors of Internet explorer:
1. Google chrome 2.Safari 3. Mozilla Firefox
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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