Internet explorer SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Internet explorer SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Internet explorer, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Internet explorer to benchmark its business & performance as compared to the competitors, and make strategic improvements. Internet explorer is one of the leading brands in the IT & Technology sector.

The article below lists the Internet explorer SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Internet explorer SWOT Analysis:

SWOT Analysis of Internet explorer

For Internet explorer, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Internet explorer Strengths

The strengths of Internet explorer looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Internet explorer :

1.Constant improved versions and innovative offerings
2. Integrated with Microsoft windows hence reaching to wider customer base
3. One of the early market entrants
4. Improved and simple interface and layouts well as ease of use
5. In 2002-03 had a monopoly in the internet market with around 95% market share with over 900 million users
6. High brand loyalty and strong top-of-the-mind brand presence

Internet explorer Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Internet explorer SWOT Analysis:

1.Unable to maintain market leadership due to competition

Internet explorer Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Internet explorer SWOT Analysis:

1. Computer users not using internet
2. Acquiring integrations or partnerships with software companies and internet service providers

3.Providing more integrated offerings and services

Internet explorer Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Internet explorer are as mentioned:

1. External attacks by hackers or malicious software and virus
2.Continuous new innovations by current competition
3. Newly emerging competitive web browsers

Internet explorer Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Internet explorer:

1. Google chrome
3. Mozilla Firefox

Hence this concludes the Internet explorer SWOT analysis.

Continue reading more about the brand/company.

About Internet explorer

Internet explorer

Parent Company

Microsoft corporation


Web browsers


IT & Technology

Tagline/ Slogan

Fast is now beautiful


Improved versions with better offerings than previous versions

Internet explorer STP

Computer users

Target Market

Computer users assessing internet for various purposes


Positioned as one of the most efficient and speedy web browser

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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