Internet explorer SWOT Analysis, USP & Competitors

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SWOT Analysis of Internet explorer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Internet explorer

Parent Company

Microsoft corporation


Web browsers


IT and Technology

Tagline/ Slogan

Fast is now beautiful


Improved versions with better offerings than previous versions



Computer users

Target Group

Computer users assessing internet for various purposes


Positioned as one of the most efficient and speedy web browser

SWOT Analysis


1.Constant improved versions and innovative offerings
2. Integrated with Microsoft windows hence reaching to wider customer base
3. One of the early market entrants
4. Improved and simple interface and layouts well as ease of use
5. In 2002-03 had a monopoly in the internet market with around 95% market share with over 900 million users
6. High brand loyalty and strong top-of-the-mind brand presence


1.Unable to maintain market leadership due to competition


1. Computer users not using internet
2. Acquiring integrations or partnerships with software companies and internet service providers

3.Providing more integrated offerings and services


1. External attacks by hackers or malicious software and virus
2.Continuous new innovations by current competition
3. Newly emerging competitive web browsers



1. Google chrome
3. Mozilla Firefox

The table above concludes the Internet explorer SWOT analysis along with its marketing and brand parameters.


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