Internet explorer SWOT Analysis, Competitors, STP & USP

Internet explorer

Microsoft corporation

Web browsers

IT & Technology

Fast is now beautiful

Improved versions with better offerings than previous versions

Computer users

Computer users assessing internet for various purposes

Positioned as one of the most efficient and speedy web browser

Below are the Strengths in the SWOT Analysis of Internet explorer:

1.Constant improved versions and innovative offerings
2. Integrated with Microsoft windows hence reaching to wider customer base
3. One of the early market entrants
4. Improved and simple interface and layouts well as ease of use
5. In 2002-03 had a monopoly in the internet market with around 95% market share with over 900 million users
6. High brand loyalty and strong top-of-the-mind brand presence

Here are the weaknesses in the Internet explorer SWOT Analysis:

1.Unable to maintain market leadership due to competition

Following are the Opportunities in Internet explorer SWOT Analysis:

1. Computer users not using internet
2. Acquiring integrations or partnerships with software companies and internet service providers

3.Providing more integrated offerings and services

The threats in the SWOT Analysis of Internet explorer are as mentioned:

1. External attacks by hackers or malicious software and virus
2.Continuous new innovations by current competition
3. Newly emerging competitive web browsers

Below are the top 3 Internet explorer competitors:

1. Google chrome
2.Safari
3. Mozilla Firefox