Internet explorer SWOT Analysis
Here is a detailed SWOT analysis of Internet explorer covering strengths, weaknesses, opportunities and threats.
Internet explorer Strengths
- Constant improved versions and innovative offerings
- Integrated with Microsoft windows hence reaching to wider customer base
- One of the early market entrants
- Improved and simple interface and layouts well as ease of use
- In 2002-03 had a monopoly in the internet market with around 95% market share with over 900 million users
- High brand loyalty and strong top-of-the-mind brand presence
Above are the strengths in the SWOT Analysis of Internet explorer. The strengths of Internet explorer looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Internet explorer Weaknesses
- Unable to maintain market leadership due to competition
These were the weaknesses in the Internet explorer SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Internet explorer Opportunities
- Computer users not using internet
- Acquiring integrations or partnerships with software companies and internet service providers
- Providing more integrated offerings and services
Above we covered the opportunities in Internet explorer SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Internet explorer Threats
- External attacks by hackers or malicious software and virus
- Continuous new innovations by current competition
- Newly emerging competitive web browsers
The threats in the SWOT Analysis of Internet explorer are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Internet explorer SWOT analysis.
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About Internet explorer
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Internet explorer | |
| Parent Company |
Microsoft corporation |
|---|---|
| Category |
Web browsers |
| Sector | |
| Tagline/ Slogan |
Fast is now beautiful |
| USP |
Improved versions with better offerings than previous versions |
| Internet explorer STP | |
| Segmentation |
Computer users |
| Target Market |
Computer users assessing internet for various purposes |
| Positioning |
Positioned as one of the most efficient and speedy web browser |
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