SWOT analysis of Internet explorer analyses the brand by its strengths, weaknesses, opportunities & threats. In Internet explorer SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Internet explorer to benchmark its business & performance as compared to the competitors. Internet explorer is one of the leading brands in the IT & Technology sector.
The table below lists the Internet explorer SWOT (Strengths, Weaknesses, Opportunities, Threats), top Internet explorer competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Internet explorer | |
Parent Company |
Microsoft corporation |
---|---|
Category |
Web browsers |
Sector | |
Tagline/ Slogan |
Fast is now beautiful |
USP |
Improved versions with better offerings than previous versions |
Internet explorer STP | |
Segment |
Computer users |
Target Group |
Computer users assessing internet for various purposes |
Positioning |
Positioned as one of the most efficient and speedy web browser |
SWOT Analysis of Internet explorer | |
Internet explorer Strengths |
Below are the Strengths in the SWOT Analysis of Internet explorer: 1.Constant improved versions and innovative offerings |
Internet explorer Weaknesses |
Here are the weaknesses in the Internet explorer SWOT Analysis: 1.Unable to maintain market leadership due to competition |
Internet explorer Opportunities |
Following are the Opportunities in Internet explorer SWOT Analysis: 1. Computer users not using internet 3.Providing more integrated offerings and services |
Internet explorer Threats |
The threats in the SWOT Analysis of Internet explorer are as mentioned: 1. External attacks by hackers or malicious software and virus |
Internet explorer Competition | |
Internet explorer Competitors |
Below are the top 3 competitors of Internet explorer: 1. Google chrome |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Internet explorer. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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