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Sage Software SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: April 12, 2023Read time:

Here is a detailed SWOT analysis of Sage Software covering strengths, weaknesses, opportunities and threats.

Sage Software Strengths

  1. Strong Customer base- has around 6.1 million customers worldwide
  2. Wide geographic presence 23 offices around the world and product and services are available in more than 160 countries.
  3. Strong focus on innovation and technology
  4. Company has employee base of 12000 and experience of 30 years.

Above are the strengths in the SWOT Analysis of Sage Software. The strengths of Sage Software looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Sage Software Weaknesses

  1. High concentration of customer base in North America
  2. Strong competition

These were the weaknesses in the Sage Software SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Sage Software Opportunities

  1. Strategic Acquisition
  2. Growing Demand for HR software and cloud solutions
  3. Growing Demand for Business Intelligencesoftware

Above we covered the opportunities in Sage Software SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Sage Software Threats

  1. Economic slowdown in US, which is major customer base region
  2. Security breach.

The threats in the SWOT Analysis of Sage Software are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Sage Software SWOT analysis.

About Sage Software

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Sage Software

Parent Company



IT programming and services


IT & Technology

Tagline/ Slogan

Sage. Your business in mind.


Third largest company in world for ERP(Enterprise Resources Planning) Software

Sage Software STP

Provides Business Software, Services and Support  to Enterprises

Target Market

Small and Medium Enterprises


Provide High quality of software and service which are relevant to the customer

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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