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EMC Corporation SWOT Analysis

Published in IT & Technology category by MBA Skool Team Last Updated: January 28, 2024Reading time:

Here is a detailed SWOT analysis of EMC Corporation covering strengths, weaknesses, opportunities and threats.

EMC Corporation Strengths

  1. Largest standalone storage vendor
  2. Powerful GTM capability with global reach
  3. Its majority shareholding in VMWare Solution has upscale its image of superior product integration
  4. Has a strong workforce of over 50,000 employees
  5. It has Subsidiaries like Iomega, RSA Security, Syncplicity and VMware

Above are the strengths in the SWOT Analysis of EMC Corporation. The strengths of EMC Corporation looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

EMC Corporation Weaknesses

  1. Much of dependence on US
  2. Product deficiencies in terms of enabling high storage utilization are acute in virtual environment
  3. Complex and Expensive DR solutions

These were the weaknesses in the EMC Corporation SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

EMC Corporation Opportunities

  1. Tighter integration enabled by tight VMWare management i.e. sales and Marketing, Unified provisioning and management of EMC storage product, Product integration once VMWare releases its storage API’s
  2. Improve Storage Efficiency by de duplication on primary storage and thin provisioning along product line
  3. Positive outlook of cloud computing

Above we covered the opportunities in EMC Corporation SWOT Analysis. The opportunities for any brand can include prospects of future growth.

EMC Corporation Threats

  1. EMC is not a leader in cost effective storage to support virtualized Tier 2 tier 3workloads
  2. Economic slowdown
  3. Threat from competiotion

The threats in the SWOT Analysis of EMC Corporation are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the EMC Corporation SWOT analysis.

About EMC Corporation

The table below gives the brand overview along with its target market, segmentation, positioning & USP

EMC Corporation Overview
Parent Company

EMC Corporation


Computer Storage Devices


IT & Technology

Tagline/ Slogan

Where information lives


Largest provider of data storage platforms in the world

EMC Corporation STP

Firms, institutions requiring Information Infrastructure business and the VMware Virtual Infrastructure business

Target Market

Financial Institutions, Healthcare and lifestyle, manufacturing, public sector units, Energy and Retail units, worldwide


It positions itself as best information storage and virtualization infrastructure and solution provider

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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