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Adobe Systems SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: July 14, 2023Read time:

Here is a detailed SWOT analysis of Adobe Systems covering strengths, weaknesses, opportunities and threats.

Adobe Systems Strengths

  1. Strong Brand Equity and popularity
  2. Strong Market position in digital media business
  3. Innovation and Creativity
  4. First company to specialize in graphic designing software
  5. Has over 9000 employees working for the organization
  6. Ranked as one of the best places to work
  7. It has major operations in USA, Canada, India, China, Switzerland and Romania

Above are the strengths in the SWOT Analysis of Adobe Systems. The strengths of Adobe Systems looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Adobe Systems Weaknesses

  1. The company has not develop expertise in Linux OS
  2. Pricing of the software suites is a bit on the higher side for individual buyers
  3. Adobe has a wide range of products but many of them are not known to public

These were the weaknesses in the Adobe Systems SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Adobe Systems Opportunities

  1. Acquisition of small companies, within the same market segment
  2. Growth of online market segment
  3. With the growth of social media facebook, google+ and others there is growing market for photo and video editing hobbies.

Above we covered the opportunities in Adobe Systems SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Adobe Systems Threats

  1. The biggest threat is the change, as market is growing, changes are taking place so adobe has to adapt the change
  2. Other companies are coming into graphics editing segment.

The threats in the SWOT Analysis of Adobe Systems are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Adobe Systems SWOT analysis.

About Adobe Systems

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Adobe Systems Overview
Parent Company

Adobe Systems


IT programming and services


IT & Technology

Tagline/ Slogan

Better by Adobe


Focuses on creative software products and rich internet application software

Adobe Systems STP

Individuals and B2B enterprises looking for Graphics, Documents, Publishing and Security Solutions.Mobile Segment is also being explored

Target Market

Creative professionals involved in image editing, graphics and animation. Also Mobile Professionals and Enterprises


User friendly software with high usability, Recognised as an industry standard.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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