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Western Digital SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: February 14, 2024Read time:

Here is a detailed SWOT analysis of Western Digital covering strengths, weaknesses, opportunities and threats.

‘Western Digital’

Parent Company

Western Digital Corporation


Computer Storage Devices


IT and Technology

Tagline/ Slogan

“Put your life in it”


High Speed Hard drives , Storage



Desktop hard drive, mobile hard drive, enterprise hard drive, consumer electronics

Target Group

Manufacturers of mobile, desktops, laptops and consumer electronics


Leaders in hard drive manufacturers

SWOT Analysis


1. It has 2nd position in drive market industry, with highest return on Equity

2. It has huge network worldwide, with presence in 17 countries

3.  It has got wide range of products with it

4. Good reputation among customers

5. Recent acquisition of Komag Inc. has strengthen its market position in hard drive


1. Increasing inventory level

2. High R&D Cost


1.Rapid growth in consumer electronic market

2. Increasing demand of PC and game software

3. New legislation requiring storage of information

4. Innovation in products for ex: company coming up with 640GB hard drive, VelociRaptor (fast new 2.5 inch drive) ,Green Power


1. Competition from Global Competition like EMC Corporation, Samsung Electronics, Seagate etc.

2. Price war among competitors to attract new customers



1. EMC corporation SWOT Analysis

2. Samsung SWOT Analysis



This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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