Mozilla Firefox SWOT Analysis, USP & Competitors

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SWOT Analysis of Mozilla Firefox with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mozilla Firefox

Parent Company

Mozilla Corporation


Web browsers


IT and Technology

Tagline/ Slogan

Your Web. The way you like it


Improved versions with better offerings than previous versions



Computer users using the internet

Target Group

Computer users assessing internet for various purposes


Positioned as one of the most efficient and speedy web browser

SWOT Analysis


1.Offers synchronization across various computers

2. Ability to function on many operating system platforms

3. Improved graphics support leading to faster loading
4. Speedy and secure
5. Available in over 70 languages across the globe


1.Unable to increase market share in mobile browsers market


1. Computer users not using internet
2. Acquiring integrations or partnerships with software companies and internet service providers

3.Providing more integrated offerings and services


1. External attacks by hackers or malicious software and virus
2.Continuous new innovations by current competition
3. Newly emerging competitive web browsers



1. Google chrome
2.Apple Safari
3.Internet explorer

The table above concludes the Mozilla Firefox SWOT analysis along with its marketing and brand parameters.


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