Mozilla Firefox SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Mozilla Firefox analyses the brand by its strengths, weaknesses, opportunities & threats. In Mozilla Firefox SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mozilla Firefox to benchmark its business & performance as compared to the competitors. Mozilla Firefox is one of the leading brands in the IT & Technology sector.

The table below lists the Mozilla Firefox SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mozilla Firefox competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Mozilla Firefox SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Mozilla Firefox

Parent Company

Mozilla Corporation

Category

Web browsers

Sector

IT & Technology

Tagline/ Slogan

Your Web. The way you like it

USP

Improved versions with better offerings than previous versions

Mozilla Firefox STP
Segment

Computer users using the internet

Target Group

Computer users assessing internet for various purposes

Positioning

Positioned as one of the most efficient and speedy web browser

SWOT Analysis of Mozilla Firefox
Mozilla Firefox Strengths

Below are the Strengths in the SWOT Analysis of Mozilla Firefox:

1.Offers synchronization across various computers

2. Ability to function on many operating system platforms

3. Improved graphics support leading to faster loading
4. Speedy and secure
5. Available in over 70 languages across the globe

Mozilla Firefox Weaknesses

Here are the weaknesses in the Mozilla Firefox SWOT Analysis:

1.Unable to increase market share in mobile browsers market

Mozilla Firefox Opportunities

Following are the Opportunities in Mozilla Firefox SWOT Analysis:

1. Computer users not using internet
2. Acquiring integrations or partnerships with software companies and internet service providers

3.Providing more integrated offerings and services

Mozilla Firefox Threats

The threats in the SWOT Analysis of Mozilla Firefox are as mentioned:

1. External attacks by hackers or malicious software and virus
2.Continuous new innovations by current competition
3. Newly emerging competitive web browsers

Mozilla Firefox Competition
Mozilla Firefox Competitors

Below are the top 3 competitors of Mozilla Firefox:

1. Google chrome
2.Apple Safari
3.Internet explorer


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mozilla Firefox. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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