Opera Browser SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Opera Browser analyses the brand by its strengths, weaknesses, opportunities & threats. In Opera Browser SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Opera Browser to benchmark its business & performance as compared to the competitors. Opera Browser is one of the leading brands in the IT & Technology sector.

The table below lists the Opera Browser SWOT (Strengths, Weaknesses, Opportunities, Threats), top Opera Browser competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Opera Browser SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Opera Browser

Parent Company

Opera software


Web browsers


IT & Technology

Tagline/ Slogan

The fastest web browser on earth


One of the fastest web browsers

Opera Browser STP

Computer users using the internet

Target Group

Computer users assessing internet for various purposes


Positioned as the fastest web browser

SWOT Analysis of Opera Browser
Opera Browser Strengths

Below are the Strengths in the SWOT Analysis of Opera Browser:

1.Can run on variety of personal computer operating systems and mobile
2. Available in 50+ languages, hence increased customer reach
3. One of the early market entrants
4. A wide range of integrated and built-in services
5. Over 120 million mobile users user Opera Mini and over 200 million users

Opera Browser Weaknesses

Here are the weaknesses in the Opera Browser SWOT Analysis:

1.Lesser market share as compared to Chrome, internet Explorer and Firefox
2. Lesser presence in physical markets

Opera Browser Opportunities

Following are the Opportunities in Opera Browser SWOT Analysis:

1. Computer users not using internet
2. Acquiring integrations or partnerships with software companies and internet service providers

3.Providing more integrated offerings and services

Opera Browser Threats

The threats in the SWOT Analysis of Opera Browser are as mentioned:

1.Malicious threats leading to browser malfunction
2.Continuous new innovations by current competition
3. Newly emerging competitive web browsers

Opera Browser Competition
Opera Browser Competitors

Below are the top 3 competitors of Opera Browser:

1. Google chrome
2.Apple Safari
3. Mozilla Firefox

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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