Opera Browser SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

Opera Browser SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Opera Browser, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Opera Browser is one of the leading brands in the IT & Technology sector. The article below lists the Opera Browser SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Opera Browser

For Opera Browser, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Opera Browser Strengths

The strengths of Opera Browser looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Opera Browser :

1.Can run on variety of personal computer operating systems and mobile
2. Available in 50+ languages, hence increased customer reach
3. One of the early market entrants
4. A wide range of integrated and built-in services
5. Over 120 million mobile users user Opera Mini and over 200 million users

Opera Browser Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Opera Browser SWOT Analysis:

1.Lesser market share as compared to Chrome, internet Explorer and Firefox
2. Lesser presence in physical markets

Opera Browser Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Opera Browser SWOT Analysis:

1. Computer users not using internet
2. Acquiring integrations or partnerships with software companies and internet service providers

3.Providing more integrated offerings and services

Opera Browser Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Opera Browser are as mentioned:

1.Malicious threats leading to browser malfunction
2.Continuous new innovations by current competition
3. Newly emerging competitive web browsers

Opera Browser Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Opera Browser:

1. Google chrome
2.Apple Safari
3. Mozilla Firefox

Hence this concludes the Opera Browser SWOT analysis.

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About Opera Browser

Opera Browser

Parent Company

Opera software


Web browsers


IT & Technology

Tagline/ Slogan

The fastest web browser on earth


One of the fastest web browsers

Opera Browser STP

Computer users using the internet

Target Market

Computer users assessing internet for various purposes


Positioned as the fastest web browser

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Opera Browser. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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