Opera Browser SWOT Analysis, USP & Competitors

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SWOT Analysis of Opera Browser with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Opera Browser

Parent Company

Opera software


Web browsers


IT and Technology

Tagline/ Slogan

The fastest web browser on earth


One of the fastest web browsers



Computer users using the internet

Target Group

Computer users assessing internet for various purposes


Positioned as the fastest web browser

SWOT Analysis


1.Can run on variety of personal computer operating systems and mobile
2. Available in 50+ languages, hence increased customer reach
3. One of the early market entrants
4. A wide range of integrated and built-in services
5. Over 120 million mobile users user Opera Mini and over 200 million users


1.Lesser market share as compared to Chrome, internet Explorer and Firefox
2. Lesser presence in physical markets


1. Computer users not using internet
2. Acquiring integrations or partnerships with software companies and internet service providers

3.Providing more integrated offerings and services


1.Malicious threats leading to browser malfunction
2.Continuous new innovations by current competition
3. Newly emerging competitive web browsers



1. Google chrome
2.Apple Safari
3. Mozilla Firefox

The table above concludes the Opera Browser SWOT analysis along with its marketing and brand parameters.


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