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MediaTek SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: April 12, 2024Read time:

Here is a detailed SWOT analysis of MediaTek covering strengths, weaknesses, opportunities and threats.

MediaTek Strengths

  1. Strong business capabilities
  2. Diversified Market presence, company operates in more than 10 countries.
  3. Has employee strength is more than 4,275 worldwide and revenue of US $ 3.625 billion.

Above are the strengths in the SWOT Analysis of MediaTek. The strengths of MediaTek looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

MediaTek Weaknesses

  1. Few Legal proceedings

These were the weaknesses in the MediaTek SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

MediaTek Opportunities

  1. Positive outlook for semiconductor/ electronic market
  2. Increasing demand for 3G and 4G

Above we covered the opportunities in MediaTek SWOT Analysis. The opportunities for any brand can include prospects of future growth.

MediaTek Threats

  1. Rapid technological changes
  2. Environmental regulations

The threats in the SWOT Analysis of MediaTek are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the MediaTek SWOT analysis.

Read Similar SWOT analysis

About MediaTek

The table below gives the brand overview along with its target market, segmentation, positioning & USP

MediaTek Inc.

Parent Company

MediaTek ,Inc.




IT & Technology

Tagline/ Slogan



Market leader for wireless communication technology and digital multimedia solutions

MediaTek STP

Provides a product for companies producing high-definition TV, optical storage, DVD and Blu-ray products.

Target Market

Serves both B2B and B2C customers


Provides innovative and quality product

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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