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Safari Browser SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: April 03, 2024Read time:

Here is a detailed SWOT analysis of Safari Browser covering strengths, weaknesses, opportunities and threats.

Safari Browser Strengths

  1. Powerful tools to enhance browsing experience
  2. Owned by Apple, hence increased customer reach
  3. Customizable according to customer preferences
  4. Excellent browser interface and layout giving a MAC touch

Above are the strengths in the SWOT Analysis of Safari Browser. The strengths of Safari Browser looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Safari Browser Weaknesses

  1. Market dominated by I.E., Chrome and Firefox
  2. Lesser presence in physical markets

These were the weaknesses in the Safari Browser SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Safari Browser Opportunities

  1. Computer users not using internet
  2. Acquiring integrations or partnerships with software companies and internet service providers
  3. Providing more integrated offerings and services

Above we covered the opportunities in Safari Browser SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Safari Browser Threats

  1. External attacks by hackers or malicious software and virus
  2. Continuous new innovations by current competition
  3. Newly emerging competitive web browsers

The threats in the SWOT Analysis of Safari Browser are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Safari Browser SWOT analysis.

About Safari Browser

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Safari Browser

Parent Company

Apple inc


Web browsers


IT & Technology

Tagline/ Slogan

The world’s best browser


Can provide an Apple MAC like experience in windows

Safari Browser STP

Computer users

Target Market

Computer users assessing internet for various purposes


Positioned as one of the most efficient and speedy web browser

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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