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BabyOye SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: July 02, 2023Read time:

Here is a detailed SWOT analysis of BabyOye covering strengths, weaknesses, opportunities and threats.

BabyOye Strengths

  1. Funded by investors like Tiger Global, Accel Partners
  2. Tie ups with brands like Medela, Pampers, Johnson & Johnson, Huggies etc
  3. Backing by established players like Mahindra Group who have series of offline stores in the name of “Mom & Me”.
  4. Acquisition of portals like Hoops.com increased its strength to compete.
  5. ,000 plus products over 500 plus brands.
  6. Strong presence in the internet retail market in India for children

Above are the strengths in the SWOT Analysis of BabyOye. The strengths of BabyOye looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

BabyOye Weaknesses

  1. Intense competition means limited market share
  2. Limited aggressive campaigns to increase its brands visibility in the baby care segment

These were the weaknesses in the BabyOye SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

BabyOye Opportunities

  1. Expansion to other countries
  2. Growth of its own private label to tier 2 and 3 cities.
  3. Collaboration with Mom and Me stores to sells its private labels.
  4. Partnership with hospitals and maternity clinics.

Above we covered the opportunities in BabyOye SWOT Analysis. The opportunities for any brand can include prospects of future growth.

BabyOye Threats

  1. Several investors like Saif Partners, IDG Ventures India who are investing in rival online portals.
  2. Ecommerce giants like flipkart and amazon who offer discounted products.

The threats in the SWOT Analysis of BabyOye are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the BabyOye SWOT analysis.

About BabyOye

The table below gives the brand overview along with its target market, segmentation, positioning & USP

BabyOye Overview
Parent Company

Mahindra Group




IT & Technology

Tagline/ Slogan

Better Together; Happy beginnings


Great collection of good quality products.

BabyOye STP

Young parents who prefer online mode of shopping

Target Market

Middle income, young parents  who are online shoppers


Best baby care and infant care products

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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