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FirstCry SWOT Analysis

Published in IT & Technology category by MBA Skool Team Last Updated: December 15, 2023Reading time:

Here is a detailed SWOT analysis of FirstCry covering strengths, weaknesses, opportunities and threats.

FirstCry Strengths

  1. 000,000 plus customer base and one of Asia's Largest Online Portal for Baby and Kids Products
  2. 90,000 plus products from 1,200 plus brands.
  3. Collaboration with brands like Funskool, Farlin, Mattel, Pampers, Disney etc.
  4. Four rounds of fund raising from investors like Saif Partners, Valiant Capital Partner, IDG Ventures India etc.
  5. Increased sales and brand visibility by venturing into offline mode of sale through its 100 stores in 85 cities. These are franchised stores.
  6. Subscription services offered by it is a good customer retention strategy.
  7. Concepts like “gift boxes” which it delivers to new mothers in collaboration with hospitals help in customer acquisition. It has delivered 6,00,000 plus firstcry boxes till date.

Above are the strengths in the SWOT Analysis of FirstCry. The strengths of FirstCry looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

FirstCry Weaknesses

  1. It caters to niche segment which is yet to develop fully in India
  2. Too much reliance on word of mouth publicity can be a drawback in a scenario when ecommerce giants like flipkart and Amazon have aggressive marketing campaigns.

These were the weaknesses in the FirstCry SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

FirstCry Opportunities

  1. Expansion to other countries
  2. Diversification to include home décor products. Sports products etc.
  3. Strong focus on. its private label business called Babyhug can be very promising

Above we covered the opportunities in FirstCry SWOT Analysis. The opportunities for any brand can include prospects of future growth.

FirstCry Threats

  1. Competition from offline stores like Mom and Me. Mahindra Group which owns Mom and Me has recently acquired its rival BabyOye.
  2. Online competitors like Hopscotch and BabyOye getting funding from investors like Helion Venture Partners, Velos Capital Partners etc

The threats in the SWOT Analysis of FirstCry are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the FirstCry SWOT analysis.

About FirstCry

The table below gives the brand overview along with its target market, segmentation, positioning & USP

FirstCry Overview
Parent Company

BrainBees Solutions Pvt. Ltd.




IT & Technology

Tagline/ Slogan

Asia’s Largest Online Baby & Kids Store


Variety of baby products at reasonable rates.

FirstCry STP

Parents of young children who prefer online medium of shopping

Target Market

Middle income, young parents who are online shoppers


Wide range of products covering different aspects of baby’s needs.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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