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Amphenol SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: June 04, 2023Read time:

Here is a detailed SWOT analysis of Amphenol covering strengths, weaknesses, opportunities and threats.

Amphenol Strengths

  1. Presence in diverse markets and strong product portfolio
  2. The company has close to 40,000 employees and a strong geographical presence
  3. Relatively higher profit margins and better financial performance as compared to competitors - The company’s free cash flow grew at a consistent rate
  4. Manufacturing capabilities present across wide geographical areas – in Asia, Europe, North America

Above are the strengths in the SWOT Analysis of Amphenol. The strengths of Amphenol looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Amphenol Weaknesses

  1. Overdependence on communications industry – although it has a wide and diverse product portfolio, majority of its revenues came from sales to the communications sector
  2. It does mostly rebuilding and constructing of spare parts in the industries in which it is present – not a final goods producer

These were the weaknesses in the Amphenol SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Amphenol Opportunities

  1. Growing smartphones and tablets market
  2. Leading provider of circuits that are used in majority of the world’s phones
  3. North American coaxial cable market of which the company is a part, is expected to grow

Above we covered the opportunities in Amphenol SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Amphenol Threats

  1. Changes in defence expenditure may alter company’s profitability as it is heavily dependent on governments’ spends on defence
  2. Operations in over 70 countries makes the company vulnerable to global fluctuations and slowdowns
  3. Amphenol faces intense competition especially in relation to delivery time of products

The threats in the SWOT Analysis of Amphenol are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Amphenol SWOT analysis.

About Amphenol

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Amphenol Overview
Parent Company

Amphenol  Corporation




IT & Technology

Tagline/ Slogan

Connecting people and technology


Expertise in its fields

Amphenol STP

Specialty cables, high-optic fibres, electronic components

Target Group

Electronics industry, defence sector, telecommunications


A company that delivers high performance

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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