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Dixons Retail SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: September 07, 2023Read time:

Here is a detailed SWOT analysis of Dixons Retail covering strengths, weaknesses, opportunities and threats.

Dixons Retail Strengths

  1. Broad product offering for the customers
  2. Diverse range of customers and Wide network of stores
  3. Strong E-platform
  4. The number one market leaders in the UK & Ireland, Nordics and Greece

Above are the strengths in the SWOT Analysis of Dixons Retail. The strengths of Dixons Retail looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Dixons Retail Weaknesses

  1. Strong competition means market share is limited
  2. Weak brand presence in international market

These were the weaknesses in the Dixons Retail SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Dixons Retail Opportunities

  1. Growth in E-business and Roll-Out of new stores
  2. Positive outlook of LCD market
  3. Global expansion and more customers

Above we covered the opportunities in Dixons Retail SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Dixons Retail Threats

  1. Competitors strengthening position
  2. Hike in value added tax
  3. Increasing manpower cost

The threats in the SWOT Analysis of Dixons Retail are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Dixons Retail SWOT analysis.

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About Dixons Retail

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Dixons Retail Overview
Parent Company

Dixons Retail


Computer & Electronics Retail


IT & Technology

Tagline/ Slogan

Bringing life to technology


Low Price product delivery

Dixons Retail STP

People purchasing technology electronic goods and specialty products and people requiring repair of commodity

Target Market

Middle and upper middle class individuals


Value for money product delivery

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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