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Opera Browser SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: April 19, 2024Read time:

Here is a detailed SWOT analysis of Opera Browser covering strengths, weaknesses, opportunities and threats.

Opera Browser Strengths

  1. Can run on variety of personal computer operating systems and mobile
  2. Available in 50+ languages, hence increased customer reach
  3. One of the early market entrants
  4. A wide range of integrated and built-in services
  5. Over 120 million mobile users user Opera Mini and over 200 million users

Above are the strengths in the SWOT Analysis of Opera Browser. The strengths of Opera Browser looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Opera Browser Weaknesses

  1. Lesser market share as compared to Chrome, internet Explorer and Firefox
  2. Lesser presence in physical markets

These were the weaknesses in the Opera Browser SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Opera Browser Opportunities

  1. Computer users not using internet
  2. Acquiring integrations or partnerships with software companies and internet service providers
  3. Providing more integrated offerings and services

Above we covered the opportunities in Opera Browser SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Opera Browser Threats

  1. Malicious threats leading to browser malfunction
  2. Continuous new innovations by current competition
  3. Newly emerging competitive web browsers

The threats in the SWOT Analysis of Opera Browser are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Opera Browser SWOT analysis.

Read Similar SWOT analysis

About Opera Browser

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Opera Browser

Parent Company

Opera software


Web browsers


IT & Technology

Tagline/ Slogan

The fastest web browser on earth


One of the fastest web browsers

Opera Browser STP

Computer users using the internet

Target Market

Computer users assessing internet for various purposes


Positioned as the fastest web browser

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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