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Texas Instruments SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: April 20, 2023Read time:

Here is a detailed SWOT analysis of Texas Instruments covering strengths, weaknesses, opportunities and threats.

Texas Instruments Strengths

  1. Strong Market Position
  2. Research and development capabilities
  3. Expansion into growing countries
  4. Company has worldwide presence and customer base of around 90,000 customers.
  5. TI has a great brand name amongst college graduates which helps them attract the best talent

Above are the strengths in the SWOT Analysis of Texas Instruments. The strengths of Texas Instruments looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Texas Instruments Weaknesses

  1. Dependence on third party contractors
  2. Competitive segment
  3. More of a supplier than end retailer

These were the weaknesses in the Texas Instruments SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Texas Instruments Opportunities

  1. Growing global semiconductor market
  2. Presence in mobile processor which is new growth segment in developing countries
  3. Demand for analog semiconductors

Above we covered the opportunities in Texas Instruments SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Texas Instruments Threats

  1. Economic slowdown in US and Eurozone
  2. Environmental regulations
  3. Exchange rate fluctuation

The threats in the SWOT Analysis of Texas Instruments are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Texas Instruments SWOT analysis.

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About Texas Instruments

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Texas Instruments

Parent Company

Texas Instruments, Inc.




IT & Technology

Tagline/ Slogan

The World Leader in DSP and Analog; Technology for Innovators


Semiconductor company specializing in data conversion and signal processing

Texas Instruments STP

Enterprises which needs semiconductor products.

Target Market

Provides semiconductor products for companies making mobile, pc, calculators , etc.


Provides a reliable and efficient product.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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