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Fujitsu SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: April 19, 2023Read time:

Here is a detailed SWOT analysis of Fujitsu covering strengths, weaknesses, opportunities and threats.

Fujitsu Strengths

  1. Fujitsu is the one is the world's largest IT services provider and top in Japan
  2. Fujitsu is among the world's top five providers of servers
  3. Fujitsu Group holds about 100,000+ patents worldwide
  4. Leading Industry For Eco-Friendly Environment
  5. Long term relationship with Customers

Above are the strengths in the SWOT Analysis of Fujitsu. The strengths of Fujitsu looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Fujitsu Weaknesses

  1. Seen as lesser brand than compared to global leaders in electronics product sale
  2. Market share is limited due to intense competition

These were the weaknesses in the Fujitsu SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Fujitsu Opportunities

  1. Emerging Market Growth gives Fujitsu Expansion Potential
  2. Merger with Toshiba Mobile phones
  3. Microsoft and Fujitsu expanded partnership
  4. Global demand to business solution through IT services

Above we covered the opportunities in Fujitsu SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Fujitsu

Fujitsu Threats

  1. Geopolitical risk for Fujitsu
  2. Large Global Competitors
  3. Wars in middle East
  4. Tsunami conditions in Japan
  5. Fluctuation of currency Yen
  6. Global Economic turndown

The threats in the SWOT Analysis of Fujitsu are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Fujitsu SWOT analysis.

Read Similar SWOT analysis

About Fujitsu

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Fujitsu Overview
Parent Company

Fujitsu Ltd.


Computer Hardware


IT & Technology

Tagline/ Slogan

The possibilities are infinite


Excellent technology solutions and serviceability to clients

Fujitsu STP

Worldwide IT support users

Target Market

Companies requiring technology solutions, Ubiquitous  product solutions and device solutions


Creating new value and promoting development of technology for future generation

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Fujitsu. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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