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Sandisk SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: April 16, 2024Read time:

Here is a detailed SWOT analysis of Sandisk covering strengths, weaknesses, opportunities and threats.

Sandisk Strengths

  1.  SanDisk has significant expertise in the field of NAND flash memory.
  2.    It enjoys a leadership position in producing NAND controllers, chips  
  3.    meant to efficiently read and write operations of flash drives.
  4. The company has managed to grow its revenue at a CAGR of 31%
  5.   for the past 11 years.
  6. It has a diverse range of clients, both at the B2B (business     
  7.   consumer) and B2C (retail consumer) level
  8. The company has increased its exposure in the high-margin, and
  9.   high-growth, market for enterprise SSDs, or solid-state drives,
  10.   through its recent acquisition of Pliant Technology. This is good, as
  11.   the enterprise SSD market is set to grow considerably, with revenue
  12.   of up to $4.2 billion by 2015

Above are the strengths in the SWOT Analysis of Sandisk. The strengths of Sandisk looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Sandisk Weaknesses

  1. High Inventory can be an issue if the demand is soft.
  3. Recently, SanDisk reduced the price of its NAND flash products, as
  4.   did its peers. Price competition is eating into the company's
  5.   margins

These were the weaknesses in the Sandisk SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Sandisk Opportunities

  1. SanDisk is well placed to cash in on the robust demand for mobiles
  2.   and tablets. According to Gartner, smartphone shipments for 2012
  3.   will rise by 35%, to 630 million units, and by 2015
  4. The introduction of new device categories gives SanDisk an
  5.   opportunity to expand its NAND flash business
  6. SanDisk's enterprise SSD products are based on the software-as-   
  7.   service (SAS) protocol and are designed to deliver high performance
  8.   and efficiency.  This offers good growth potential in the still-nascent
  9.   cloud computing market

Above we covered the opportunities in Sandisk SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Sandisk Threats

  1. Apple recently acquired Anobit, a manufacturer of NAND flash
  2.   controller chips. Anobit has a proprietary memory-signal  processing     
  3.   technology, which makes NAND chips faster, cheaper, and more
  4.   durable. This may make Apple a formidable rival of SanDisk
  5. Hard-disk drives are still very popular among price-conscious
  6.   consumers, as they cost a lot less per gigabyte than their SSD
  7.   counterparts. This could significantly heat up competition for
  8.   SanDisk
  9. Threat due to piracy, a lot of pirated flash drive and electronic items 
  10.   are produced and sold in the market at cheaper price

The threats in the SWOT Analysis of Sandisk are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Sandisk SWOT analysis.

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About Sandisk

The table below gives the brand overview along with its target market, segmentation, positioning & USP


Parent Company

SanDisk Corporation


Computer Storage Devices


IT & Technology

Tagline/ Slogan

“NO action is too fast!”


It creates memory products through world-class manufacturing facilities

Sandisk STP

Mobile, Computing and Consumer Electronics

Target Market

Companies making mobiles, computing devices and electronic devices. People using electronic storage device, like flash drives


The SanDisk brand positions itself for quality that consumers count on to store their precious memories, and companies count on for reliable access to mission-critical data

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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