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VMware SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: October 10, 2023Read time:

Here is a detailed SWOT analysis of VMware covering strengths, weaknesses, opportunities and threats.

VMware Strengths

  1. VMware is adaptable on a variety of platforms from the large, such
  2.   as IBM’s x445, to the small, such as HP blade servers. They also sell
  3.   an add-on called Virtual SMP that allows its customers operate
  4.   virtual dual-processor servers. 
  5.  VMware ability to perform “live migrations” for its users. This
  6.    migration ability, which VMware calls VMotion, is far and away
  7.    more advanced than its competitors, such  as Microsoft
  8. VMware is an industry leader. VMware’s virtualization software is
  9.   ahead of its strongest competitor, Microsoft,
  10.  4. VMware also allows a company to enter the virtualization world
  11.    gradually. It allows its customers to implement it in increments and
  12.    not all at once. 

Above are the strengths in the SWOT Analysis of VMware. The strengths of VMware looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

VMware Weaknesses

  1. The brand communication is a bit low
  2. Product diversification is low

These were the weaknesses in the VMware SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

VMware Opportunities

  1. With virtualization moving from leading edge to mainstream, more
  2.  opportunities are becoming available for VMWare.
  3. The virtual application arena is another promising expansion area
  4.   for VMWare. As virtual machine environments continue to grow,  
  5.   more business will realize the flexibility and low overhead of virtual
  6.   applications
  7. It can leverage the current asset to grow into the market, into
  8.   diversify field and also to capture more of market share

Above we covered the opportunities in VMware SWOT Analysis. The opportunities for any brand can include prospects of future growth.

VMware Threats

  1. One of the largest threats to the VMWare virtualization software is
  2.   security breaches
  3. From a business perspective, the largest threat to VMWare’s
  4.   continued growth is the number of companies that are going to
  5.   enter the virtualization arena in the near future with differentiating
  6.   technology
  7. The economic slowdown is the another threat towards the growth
  8.   of the company

The threats in the SWOT Analysis of VMware are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the VMware SWOT analysis.

About VMware

The table below gives the brand overview along with its target market, segmentation, positioning & USP


Parent Company

VMware Inc.


Computer Services


IT & Technology

Tagline/ Slogan

“Energize your business through IT, while saving energy – financial, human and the earth’s"


Excellence in field of Server Virtualization

VMware STP

Informational Users, Professional Users which Computer hardware and Computer Service Providers Companies

Target Market

Learners of virtualization, Companies implementing Virtualization in there system and using cloud computing for their work


Global leader in virtualization and cloud infrastructure

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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