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Asus SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: August 17, 2023Read time:

Here is a detailed SWOT analysis of Asus covering strengths, weaknesses, opportunities and threats.

Asus Strengths

  1. Its in-house manufacturing of hardware components
  2. Strong R&D department focusing on new advancement
  3. Innovative product building
  4. Asus operates around 50 service sites across 32 countries and has over 400 service partners worldwide
  5. Market Leadership
  6. Strong relationship with customers

Above are the strengths in the SWOT Analysis of Asus. The strengths of Asus looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Asus Weaknesses

  1. Breaking business partnership in Smartphone with Garmin
  2. Over dependence on few customers and limited market share

These were the weaknesses in the Asus SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Asus Opportunities

  1. Huge Emerging market still to penetrated for computers
  2. Increasing demand of Smartphone
  3. Strategic Acquisitions and Alliances
  4. Outlook for PC Shipment

Above we covered the opportunities in Asus SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Asus Threats

  1. Geopolitical risk for Asustek Computers
  2. Decreasing demand of Netbooks and laptops
  3. Low profit margins
  4. Technology becoming obsolete
  5. Global Economic turndown

The threats in the SWOT Analysis of Asus are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Asus SWOT analysis.

About Asus

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Asus Overview
Parent Company

Asustek Computer Inc.


Computer Hardware


IT & Technology

Tagline/ Slogan

All-in-one is no longer in one; Good things come to those who wait


Innovation with quality

Asus STP

Worldwide Computer hardware, computer, mobile phones and electronic purchasers

Target Market

Companies selling notebooks, computer equipment, motherboards and other electronic items


Inspiring Innovation and Persistent Perfection

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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